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All the best in the New Year!


The staff of would just like to wish everyone – readers and contributors alike, a very happy New Year!

Thank you so much for being part of the experience. We really hope your 2016 is amazing. Keep warm, stay safe and be good.

(And if you can’t be good, be good at it!)


SEO Specialist: Job Description

Image of Businessman working with laptop in office from Shutterstock

A Search Engine Optimization (SEO) Specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.

Simply put, in the words of, “it is the job of the SEO specialist to make your website show up at the top of the search engine results. Ten years ago that job looked a lot different than it does now, and it requires a whole new skill-set from what was needed back then.

A modern specialist must be a problem solver and decision maker, with the ability to prioritize and develop relevant and engaging content. You know the old adage, “Content is king?” well, modern SEO specialists know that search engines are placing increasing value on quality content  Continue reading

What is a Brand Strategist? Job Description

Image of Creative Working Space from Shutterstock.

A Brand Strategist often works under the Brand Manager or marketing team to ensure a consistent and effective brand message. S/he will often need to be forward-thinking to anticipate future trends and success of a product or service.

A strategist will develop positioning recommendations, guide market research analysis and define brand elements and tone. A Brand Strategist will find ways to further enhance the branding of a product or service, as well as develop a marketing plan through analysis of current market data and trends. Continue reading

What is a User Experience/Interface Designer?

A note to readers: This post was totally revamped for relevancy on March 13, 2017

User Experience/Interface Designers are responsible for designing websites and other applications with user-centered design principles. This means they design sites to best support the end user through studying user research, testing and psychology principles.

A User Experience Designer primarily creates navigation structures and interface functions, which serve as the foundation of a site. An expertise in programs and coding languages is a necessity of this position.

Recommended Skills

The following are skills and past experience to look for in a UI/UX Designer, dependent on the role the person will play in your company. You’ll likely want to remove a few to provide a concise description of the position. Gain insight into technologies required from your IT team, and ask to see a portfolio of previous work to give insight into the person’s style, logic, and flexibility.

As a job seeker, aim to use these phrases as keywords when describing your previous roles, and use the following list as a starting point to round out your skills.

  • Languages and infrastructures, eg: HTML, CSS, Javascript, jQuery, Perl, XML/XSL
  • Software skills, eg: Flash, Photoshop, InDesign, Dreamweaver
  • Google Analytics
  • Project Management
  • Competitor Analysis
  • Customer Analysis
  • Content Development
  • Wireframing
  • Prototyping
  • Testing and Debugging
  • Development Planning
  • Analytics and Tracking
  • Branding
  • Graphic Design

An Entry-level employee will typically have 1-2 years’ experience in a similar role or on independent projectsd, whereas a Mid-level employee will have 2-5 years’ experience, and a Senior generally 5+ years. Executives and Upper-level Management will have 10+ years’ experience, and will likely have acquired experience in back-end development, dependent on the size of the company and what their role will involve.


UI/UX is an often self-taught career, with professionals coming from a wide range of backgrounds and schooling including Information Technologies, Web Development, Interaction Design, New Media Design, Graphic Design, and Marketing. Ask potential employees about their path to UI/UX Specialization, and what, if any, continued education courses or paths they have taken.

As a job seeker, utilize MOOCs and online courses from sites like and to add to your education. If you’re looking for a career change, you may want to consider a coding bootcamp such as or to jumpstart your skill set.


The median salary for a User Experience Designer in Canada is $58,748 as of 2017, according to This varies from $44,224 – $81,426 dependent on experience level and skill set.

Questions to Ask When Hiring for a UI/UX Designer

  • How would you describe your style?
  • How would you define our user needs?
  • What is your design process?
  • What are some apps or websites that you love?
  • Do you follow any industry blogs or authors?
  • What is your process with a shared project (Product Managers, engineers, other designers)?


Ready to hire a UI/UX Designer? Post a job with Canada’s top marketing and creative job board now.

Looking for a job in design? Check out our listings.

Senior Graphic Designer: Job Description

Image of Fashion designers working in studio sitting on the desk from Shutterstock.

The senior graphic designer is responsible for conceptualization and implementation of design of solutions that meet marketing strategies from concept to completion. They often have the designation of “senior” because of their authority in decision-making, or because they hold the lead role on projects and supervise intermediate and junior designer(s) in creating concepts, comps, layouts and final art. In general, a Senior Graphic Designer would have a degree in graphic design and three to five years’ experience in lead designer roles or previous senior designer experience.

More than pretty pictures

This position requires specialized knowledge of methods and techniques of graphic design and layout. It also often requires higher-level executive and client interaction Continue reading

Marketing Director: Job Description


A Marketing Director oversees a company’s marketing strategy, including policies, goals and initiatives. This position is tasked with conducting marketing research and developing marketing plans for specific products or services in a company. A Marketing Director must be able to read and understand the marketplace and adjust plans accordingly. Depending on the company, he or she can be responsible for everything from analyzing markets to implementing sales strategies.

Marketing Directors should have a strong understand of statistics and math, as well as the principles of marketing and sales.

Marketing Directors should have a strong understand of statistics and math, as well as the principles of marketing and sales. As they will oversee projects, they should have strong people skills to be able to lead and direct the work of those under them. They generally report to top  management.

Most Marketing Directors have an advanced degree in business. At the minimum, they should have a degree in marketing and at least 10 years’ experience in the field. Marketing Directors might start their careers in advertising, product management or sales.


Ready to hire a Marketing Director? Post a job with Canada’s top marketing and creative job board now.

Looking for a job in marketing? Check out our listings.

Media Buyer/Planner: Job Description


A Media Buyer/Planner identifies the best mix of media channels to deliver effective marketing or advertising messages to the targeted audience. He or she would negotiate with media vendors for media space and time, monitor placements and manage contracts.  A Media Buyer also uses research data to decide on the best media strategy for product/brand exposure within the allocated budget.

Media Planners must have strong interpersonal and communication skills, and they will discuss advertising strategy with clients.

Media Planners must have strong interpersonal and communication skills, and they will discuss advertising strategy with clients. They also analyze and research market demographics and collaborate with the communication team to best reach the targeted audience.

A degree in advertising, marketing, business management or communication is generally required for this position. Little to no experience is required for entry into this position, and training usually occurs on the job.


Ready to hire a Media Planner? Post a job with Canada’s top marketing and creative job board now.

Looking for a job in media? Check out our listings.

The Job of Marketing at the Art of Marketing

SethGodinLooking for a marketing job? Consider sharpening your skills at the upcoming Art of Marketing Conference in Toronto.

(See the ticket giveaway below…)

Why should you attend? Seth Godin. Need we say more.

If that’s not reason enough, how about Jonah Berger – the guy Fast Company is calling the next Malcolm Gladwell.

Oh and by the way. Charles Duhigg, author of The Power of Habit, and Biz Stone of Twitter fame, plus David Usher, Juno award winning musician, will be there. Continue reading

Fresh Canadian Creative & Marketing Jobs May 8th, 2012

Here’s a quick run down of some of the hottest Canadian creative and marketing jobs making the rounds so far this week:

  • Social Media Manager in Vancouver with very hip and classy clothing company Indochino Apparel Inc.
    More Info + Apply for Job

  • Sales and Design Consultant in Calgary with Quintaro Imaging, a production facility for fine graphics specializing in graphic reproduction and commercial art for architects, designers and corporate professionals in hospitality and healthcare industries, as well as residential projects.
    More Info + Apply for Job

  • Digital Marketing Coordinator in Toronto with Circle of Care, an accredited non-profit multi-service agency serving clients across the Toronto Area.
    More Info + Apply for Job

  • Director, Member and Community Insights in Vancouver with Vancity credit union, very hot job with well established and community oriented company.
    More Info + Apply for Job

Welcome to the FreshGigs Blog

Welcome to the blog. This is our first post on the blog and though it won’t be exciting, we sure are excited that you’re here!

We’ll be bringing you interviews, articles and other valuable information from experts across the country.

So give us a bit of time, we’ll be bringing you the good stuff soon. Stay tuned.

The FreshGigs Team