admin | FreshGigs.ca

Author Archives: admin

5 Secrets for Using Your Social Media Accounts to Land a Job in Marketing and Design

Like it or not, companies are checking out your social media pages before making a hiring decision. Learn how to impress more gatekeepers and become a standout candidate in this guide.

Would your social media pages convince a hiring manager you’re the perfect candidate?

 

Or would they just show how much fun you have on vacation?

 

Or worse, don’t show anything about you at all?

 

When you’re trying to land your next gig, your social media pages can do all the hard selling for you so you can focus on nailing your interview.

While they can and should display your best professional traits in marketing and design, each social media page should also convey a different aspect of yourself.

 

The more you show off your skills and personality across several platforms, the more attractive you become to hiring managers and gatekeepers of awesome positions.

So now that you see why it’s so important to curate the right image, let’s talk about how to do it.

How to Use Your Social Media Pages to Market Yourself

To give a complete picture of both your professional skills and killer personality — two huge details all gig-holders look for — follow these five tips:

#1. Always Keep It Professional — Even When You’re Most Candid

Keeping it 100% professional may be your biggest challenge if you’re used to sharing every part of your life on social media.

 

But there’s a way for you to both document your daily inspiration while subtly showing off what you do best.

 

Take the Insta of Bri Emery as an example. Creative director and product designer, her snaps all read like they’re part of the same magazine layout or enchanting travel book:

 

While documenting moments of candid life, there’s also inspiration, color and design skills she’s casually showing off too.

 

In this sense, you can use your social media pages as a way to position yourself as a brand.

#2. Think Of Yourself As A Brand

Not many people feel comfortable selling themselves. But you may have better luck when you figure out who you are as a company or brand.

 

See, every company strives to create their own unique cornerstones which define and point out their:

  • Brand story
  • Mission and statement
  • Strengths and weaknesses
  • Competitors

 

So pour yourself a cuppa energy and brainstorm your answers to these needs.

 

Once you spend the time figuring these out, it will be a breeze writing up a bio for each social media page to reflect them.

 

You’ll also give visitors to your pages a clear vision of who you are through your posts, pics, links, and everything else you share. As long as they align with your goal or purpose, they’ll only add to your personality and character.

 

But you can’t just copy-and-paste this intel — it has to be tailored for each specific platform.

#3. Use the Right Platforms to Market Different Sides of Yourself

Know how you tailor your resume and cover letter to reflect each job you apply for?

 

In the same way, you should also consider each social media platform as a different job market. And each market will require you to show off different skills to compete with everyone else.

In a nutshell, the most popular social media pages you should start working on to boost your professional image include:

 

  • LinkedIn, where you’ll highlight your professional skills, work history, and education while building meaningful connections within your industry.
  • Twitter to share news about emerging trends in your niche, start a conversation with others in your field, display your interests, and give people a sense of your short-form writing.
  • Instagram to show off your creative POV while also giving people a peek at your candid life and personality.

 

 

Sure, you may have an account on each of these platforms, but has it been optimized to attract leads and gigs for you?

 

Probably not.

 

Check out our guide on how to stand out in a crowded design market after you finish this one for more tips!

 

So while you spruce up your pages to reflect your brand ideals and goals, you may be wondering what you’re going to fill them with.

#4. Show Off Your Projects, Achievements, and Failures

Your social media pages are useless unless you create content to educate or entertain visitors who stop by or start following you.

 

Even if you’re not remotely interested in sharing your life with the world, the least you can do is use your platforms as an extension of your design portfolio.

 

Take CalArts grad and rapper Yung Jake for example. He uses his Insta to display the masterpieces he creates using emojis:

Have an article published? Video go viral? Product release everyone can’t stop talking about?

Your social media pages should be the billboard to share your achievements with the world.

 

But don’t try to be too perfect. You should also share your stumbles and avoid all forms of the humble brag as well.

 

That’s because no one likes shameless self-promotion but everyone likes hearingabout people attempting new risks and learning even more by not getting it right on the first try.

 

And the same goes for hiring managers.

 

Sharing the achievements of others is also key if you’re vying for a remote position or a coveted spot at a startup.

#5. Prop Up Other People and Trending Influencers In Your Niche

What’s the best way to show you not only have awesome taste, but are also a team player?

 

By sharing and celebrating the accomplishments of others in your area of expertise.

 

With the rise of remote positions and the constantly collaborative nature of marketing and design roles at startups, companies want to know you’re capable of doing team work just as well as your solo work.

 

You may even make a connection with an influencer who could open the door to your dream career by simply reaching out or promoting their ideas.

 

Now’s not the time to be intimidated by successful people in your industry. So think about leveling up your design and marketing skills to gain more confidence in yourself if you’re nervous about this step.

 

Just know we believe your new social media pages will inspire constant retweets, shares, and friend requests if you follow these tips.

But Even With a Strong Social Media Game, You Need To Make the First Move

These social media secrets will complement your LinkedIn resume and make you stand out as the best potential candidate for the job you want.

 

But you have to take the first step and actually alert said hiring managers and gatekeepers to your pages.

 

So check out the available marketing and design positions over at Fresh Gigs next.

 

And then when companies review your application and check out your social media pages, they’ll know exactly who you are on a professional and personal level and immediately want to snatch you up.

6 Tips for Standing Out in a Crowded Design Market

Landing design jobs takes competing with highly-skilled applicants from all over the world. Learn how to make yourself memorable and more attractive to employers in this quick guide.

 

Is your inbox constantly flooded with work opportunities?

 

Are you landing interviews for positions and jobs you’ve been applying for?

 

If you haven’t found luck with either of those, you may be unknowingly disappearing into the already-saturated design crowd.

 

After all, if it seems like every designer you know has a stunning online portfolio and envy-inducing social media pages, you’re not wrong. #RealTalk, your competition is stiff.

Hiring managers and recruiters have way more choices than ever to fill jobs with the perfect candidate for their project or company.

 

So to make sure you’re always the first choice, it’s time to stand out from the crowd and give off the right impression every time.

 

How to Stand Out In a Crowded Design Market

It’s not enough to simply have a website or a top-notch LinkedIn page to catch the eye of hiring managers and gatekeepers to contract jobs.

To edge out your competition, follow these six tips like a pro:

#1. Show Off What You’ve Accomplished

To give hiring managers a peek at what you do for a living (without contacting your current employer), a website or a place to store your digital portfolio others can access are both ideal.

When you display your large and small projects, it shows companies you’re willing to take on a risk or challenge and you stepped up to the plate and knocked it out of the park.

 

Rather than spelling out every single one of your skills, you’ll be able to prove you have what hiring managers want, such as the ability to: plan, design, coordinate with others, stick to a deadline, satisfy a client’s needs, etc.

 

Your website or portfolio will show off your skills, but this next step will fill in the rest of your story.

#2. Narrow Down Your Unique Style and Stick With It Across Platforms

What sets you apart from every other candidate to a hiring manager?

 

Your skills and education, maybe.

 

But hiring managers want to see a complete, well-rounded person behind a killer resume and design portfolio. So how does everything work together to represent you?

 

Imagine yourself as a brand and create a message you want to deliver to anyone who comes across your online presence.

Whether that’s the language you use to describe yourself on LinkedIn, the colors or filters you use to define your images on Instagram, or even the style of your website logo — make sure it’s memorable, cohesive, and everywhere a potential employer may stumble upon.

 

All this will better tell your story to a hiring manager and make them feel as if they already know you amidst the stack of faceless yet awesome candidates to choose from.

 

Brand personality goes a long way to distinguish yourself from the crowd, but specializing in a specific area shows off your knowledge, skill, and passion.

#3. Focus On Specialization

Fact: Specialists tend to earn more than generalists. So if you have a specialization, it’s time to highlight this attractive quality stat.

And if you don’t have an area you’re currently dominating, find one.

 

It pays to specialize in something you’re actually passionate about as that will not only make you more excited to level up your design skills, it’s also easy to spot this contagious excitement a mile away.

Be authentically excited about your work and every hiring manager will want to snatch you up.

 

To find out what you’re really good at, list three of your strongest talents and three niches you enjoy working in. Then brainstorm ways to combine these to your advantages and design strengths.

 

You may also want to think back on projects you felt proud and happy working on to guide you forward.

 

Then similar to how your social media and website tell the visual story of your aesthetic and personality, you also need to sell yourself with your writing.

#4. Know How To Sell Yourself

Don’t waste the opportunity to tell people what you’re all about — whether on your LinkedIn bio, the About Me page on your website, or your Twitter tagline.

Since hiring managers don’t have tons of time, tell them exactly why you’re rad rather than hoping they come to the same conclusion.

 

What’s your experience? What do you specialize in? What do you want to work on next? How can someone contact you?

 

Answers to these questions shouldn’t be difficult for someone to find. Ideally, you should be able to sum up everything in a blurb no longer than a tweet.

 

You’d be amazed by how few people spend time getting this right. And how few continue learning. Don’t make these mistakes and you’re already a step ahead of the herd.

#5. Keep Your Skills Up-To-Date

Remote jobs allow companies to hire the best talent from all across the world. Since you’re no longer only competing with the townies in your area, your skills must be boast-worthy enough to stand shoulder-to-shoulder with your toughest competition.

 

Stay in-the-loop with publications, websites, and social media accounts of influencers in your niche. Continue your certifications or enroll in online classes to level up your design skills and make you hard to pass up.

#6. Leave Dead-End Jobs

 

What’s a dead-end job?

 

It’s the kind you can’t make any progress in; you can’t advance your skills nor can you move up the proverbial ladder to anything greater.

 

Basically, you’re stuck.

 

Jobs like these tend to zap the life and inspiration right out of you and may even cause you to lose sight of your creativity, motivation to improve, and desire to learn more about your niche.

 

Get out of a dead-end job yesterday. You will never look back with regret and always wish you left sooner.

 

You Were Not Made to Fit In, So Find a Job Where You Stand Out

When you finally do decide to get out of a job that’s going nowhere, don’t fall back into the same trap with another company.

 

Most designers can work from anywhere, so broaden your job search and check out remote positions across Canada at FreshGigs today.

 

Follow today’s tips and you’ll have what it takes to get noticed for all the right reasons.

How to Level Up Your Design & Marketing Skills So You Can Earn More

If you’re looking to earn more money in your marketing or design position, this guide can help you accomplish that in just four easy steps. Check it out now:

Are you feeling stuck in your marketing or design position?

Maybe you’ve been there for years without a sizable raise or title change, or maybe you’re just a mere six months in and already bored by the lack of challenging work.

Instead of sitting there waiting for something awesome to happen, why not take control by leveling up your skills?

Do this and you’ll set yourself up to not only further your career and earn more money, but create rewarding challenges that motivate you to get out of bed each day too.

There are just four steps you’ll need to take to reach this goal — and I’ll be going over each of them today.

Let’s start with the first one, which actually requires a bit of soul searching on your end to get right:

Step 1: Identify Your Strengths and Weaknesses

 

Before you can level up your skills, you need to first figure out where you stand.

To do that, take inventory of both your strengths and weaknesses.

Jot this down in a Google doc or on paper along with a list of:

  • All the tasks you enjoy doing
  • Activities you wish you could do more of
  • Everything you don’t enjoy doing

Next, take a look at your most recent performance reviews and compare these to your very first ones (if you have them).

Notice any common trends or themes here?

Are there any areas you improved?

Or ones you did worse with?

Do these answers match the strengths and weaknesses you identified earlier?

Uncover where you stand, both objectively and subjectively, so it’s easier to identify what needs work.

You’ll turn these flaws into selling points when you hone your skills, which also happens to be your next step.

 

Step 2: Sharpen the Saw

 

From here, your goal is to make yourself even more valuable in the eyes of employers.

And to do that, you’ll need to sharpen your saw, a concept from well-known author Stephen Covey.

Essentially, if you want to earn more money, you need to hone your craft and expand your skill set.

As Darian Kovacs mentions and reiterates in this interview, it’s crucial you’re always learning, especially through experience.

This means you’ll want to:

  • Study trends and test them out for yourself
  • Learn new concepts
  • Understanding older ones on a deeper level

You can and should also consider specializing in one particular area and learning everything you can about it. This will set you apart from the competition.

It’s also essential to look for industry experts in your field and start learning from them. Ask yourself:

What concepts are they mentioning?

 

Why are they important?

 

What can I take away from this?

 

How can I apply it to my work?

 

By seeing what they’re focusing their attention on, you’ll have a better idea of how to enter the competition.

Another way to figure out where to start is to think about how your existing strengths and weaknesses play into what you actually enjoy doing.

So if one of your strengths is something you can spend hours doing without blinking, such as designing websites from the ground up, consider taking this to a more advanced level through online courses or in-person ones.

If one of your favorite activities happens to be a weakness of yours, such as spending too much time deciding which colors you’ll use for said website designs, you can apply the same advice.

To improve your overall skills in this case, you could spend time each week learning how to make decisions faster or create a cheat sheet of your favorite color combinations as a quick go-to.

In a few short weeks, you’ll turn an activity you like but may have been slowing you down into one you can use to your advantage.

This is also the time to consider stepping outside your comfort zone to learn more about what inspires you.

The more you sharpen your saw, so to speak, the fiercer your weapon of mass creation will become. And all that leveling up will lead to one killer portfolio.

 

 

Step 3: Build Your Portfolio and Track Your Performance

 

If you’re able to, track your performance over a few weeks or months to check out the results of all the hard work you’ve been able to achieve leveling up your skills.

Keep adding to and expanding your portfolio so you can show your employer or potential ones just how valuable your new skills are.

All of this will help you build an even larger arsenal of marketable skills, which will help you tremendously in this next and final step.

 

Step 4: Figure Out How to Earn More Money

 

By levelling up your skills, you’ll become more valuable to employers.

Do this and you’ll have a better chance of getting that coveted raise you’ve been working towards.

But other than an annual or merit-based bump in pay and working overtime, are there any other ways you can earn more money?

Would you ever consider moonlighting or freelancing?

If that doesn’t appeal to you, would you consider taking on a new position? One where you could use your newly acquired skills along with your existing experience to level up and earn more?

Most people get trapped by a ceiling or wage cap preventing them from moving up the payroll ladder. And when this happens, going outside your existing position may be the only way to earn more money.

If that’s the case, you’re doing yourself and your future career a disservice by staying at a job that’s not challenging your skill set or paying you enough for it.

Instead, you may want to take a peek at current job openings in the marketing and design fields in Canada to see where you can earn more money for your sought-after skills.

After all, if you beef up your service offerings and don’t actually use them, you’ll just be wasting your time.

Start Levelling Up Your Design & Marketing Skills Today

 

Now that you know how to start earning more money, your first step is to figure out where you stand.

Identify your strengths, weaknesses, and current skills so you can map out a plan of where to go from there.

While you work hard levelling up, spend time creating a portfolio and resume that attracts the right employers.

Once you have all of those pieces in line, you’ll be ready to find a position that rewards your hard work and challenges you at the same time.

The best part is you can continue to use this formula to consistently level up your skills and advance your career whenever you need a new goal to reach.

This means you’ll never have to settle for a job that doesn’t pay well or challenge you.

So are you ready to find a position that excites you to do more with your skills?  

All the best in the New Year!

NY-2016

The staff of FreshGigs.ca would just like to wish everyone – readers and contributors alike, a very happy New Year!

Thank you so much for being part of the FreshGigs.ca experience. We really hope your 2016 is amazing. Keep warm, stay safe and be good.

(And if you can’t be good, be good at it!)

😉

SEO Specialist: Job Description

What-Is-an-SEO-Specialist
Image of Businessman working with laptop in office from Shutterstock

A Search Engine Optimization (SEO) Specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.

Simply put, in the words of SEO.com, “it is the job of the SEO specialist to make your website show up at the top of the search engine results. Ten years ago that job looked a lot different than it does now, and it requires a whole new skill-set from what was needed back then.

A modern specialist must be a problem solver and decision maker, with the ability to prioritize and develop relevant and engaging content. You know the old adage, “Content is king?” well, modern SEO specialists know that search engines are placing increasing value on quality content  Continue reading

What is a Brand Strategist? Job Description

Brand-Strategist-Job-Description
Image of Creative Working Space from Shutterstock.

A Brand Strategist often works under the Brand Manager or marketing team to ensure a consistent and effective brand message. S/he will often need to be forward-thinking to anticipate future trends and success of a product or service.

A strategist will develop positioning recommendations, guide market research analysis and define brand elements and tone. A Brand Strategist will find ways to further enhance the branding of a product or service, as well as develop a marketing plan through analysis of current market data and trends. Continue reading

What is a User Experience/Interface Designer?

A note to readers: This post was totally revamped for relevancy on March 13, 2017

User Experience/Interface Designers are responsible for designing websites and other applications with user-centered design principles. This means they design sites to best support the end user through studying user research, testing and psychology principles.

A User Experience Designer primarily creates navigation structures and interface functions, which serve as the foundation of a site. An expertise in programs and coding languages is a necessity of this position.

Recommended Skills

The following are skills and past experience to look for in a UI/UX Designer, dependent on the role the person will play in your company. You’ll likely want to remove a few to provide a concise description of the position. Gain insight into technologies required from your IT team, and ask to see a portfolio of previous work to give insight into the person’s style, logic, and flexibility.

As a job seeker, aim to use these phrases as keywords when describing your previous roles, and use the following list as a starting point to round out your skills.

  • Languages and infrastructures, eg: HTML, CSS, Javascript, jQuery, Perl, XML/XSL
  • Software skills, eg: Flash, Photoshop, InDesign, Dreamweaver
  • Google Analytics
  • Project Management
  • Competitor Analysis
  • Customer Analysis
  • Content Development
  • Wireframing
  • Prototyping
  • Testing and Debugging
  • Development Planning
  • Analytics and Tracking
  • Branding
  • Graphic Design

An Entry-level employee will typically have 1-2 years’ experience in a similar role or on independent projectsd, whereas a Mid-level employee will have 2-5 years’ experience, and a Senior generally 5+ years. Executives and Upper-level Management will have 10+ years’ experience, and will likely have acquired experience in back-end development, dependent on the size of the company and what their role will involve.

Education

UI/UX is an often self-taught career, with professionals coming from a wide range of backgrounds and schooling including Information Technologies, Web Development, Interaction Design, New Media Design, Graphic Design, and Marketing. Ask potential employees about their path to UI/UX Specialization, and what, if any, continued education courses or paths they have taken.

As a job seeker, utilize MOOCs and online courses from sites like kahnacademy.com and coursera.org to add to your education. If you’re looking for a career change, you may want to consider a coding bootcamp such as brainstation.io or lighthouselabs.ca to jumpstart your skill set.

Payscale

The median salary for a User Experience Designer in Canada is $58,748 as of 2017, according to Payscale.com. This varies from $44,224 – $81,426 dependent on experience level and skill set.

Questions to Ask When Hiring for a UI/UX Designer

  • How would you describe your style?
  • How would you define our user needs?
  • What is your design process?
  • What are some apps or websites that you love?
  • Do you follow any industry blogs or authors?
  • What is your process with a shared project (Product Managers, engineers, other designers)?

 

Ready to hire a UI/UX Designer? Post a job with Canada’s top marketing and creative job board now.

Looking for a job in design? Check out our listings.

Senior Graphic Designer: Job Description

senior-graphic-designer-job-description
Image of Fashion designers working in studio sitting on the desk from Shutterstock.

The senior graphic designer is responsible for conceptualization and implementation of design of solutions that meet marketing strategies from concept to completion. They often have the designation of “senior” because of their authority in decision-making, or because they hold the lead role on projects and supervise intermediate and junior designer(s) in creating concepts, comps, layouts and final art. In general, a Senior Graphic Designer would have a degree in graphic design and three to five years’ experience in lead designer roles or previous senior designer experience.

More than pretty pictures

This position requires specialized knowledge of methods and techniques of graphic design and layout. It also often requires higher-level executive and client interaction Continue reading

Marketing Director: Job Description

What-Is-A-Marketing-Director

A Marketing Director oversees a company’s marketing strategy, including policies, goals and initiatives. This position is tasked with conducting marketing research and developing marketing plans for specific products or services in a company. A Marketing Director must be able to read and understand the marketplace and adjust plans accordingly. Depending on the company, he or she can be responsible for everything from analyzing markets to implementing sales strategies.

Marketing Directors should have a strong understand of statistics and math, as well as the principles of marketing and sales.

Marketing Directors should have a strong understand of statistics and math, as well as the principles of marketing and sales. As they will oversee projects, they should have strong people skills to be able to lead and direct the work of those under them. They generally report to top  management.

Most Marketing Directors have an advanced degree in business. At the minimum, they should have a degree in marketing and at least 10 years’ experience in the field. Marketing Directors might start their careers in advertising, product management or sales.

 

Ready to hire a Marketing Director? Post a job with Canada’s top marketing and creative job board now.

Looking for a job in marketing? Check out our listings.

Media Buyer/Planner: Job Description

Media-Buyer-Planner

A Media Buyer/Planner identifies the best mix of media channels to deliver effective marketing or advertising messages to the targeted audience. He or she would negotiate with media vendors for media space and time, monitor placements and manage contracts.  A Media Buyer also uses research data to decide on the best media strategy for product/brand exposure within the allocated budget.

Media Planners must have strong interpersonal and communication skills, and they will discuss advertising strategy with clients.

Media Planners must have strong interpersonal and communication skills, and they will discuss advertising strategy with clients. They also analyze and research market demographics and collaborate with the communication team to best reach the targeted audience.

A degree in advertising, marketing, business management or communication is generally required for this position. Little to no experience is required for entry into this position, and training usually occurs on the job.

 

Ready to hire a Media Planner? Post a job with Canada’s top marketing and creative job board now.

Looking for a job in media? Check out our listings.