Ann Handley was recognized by Forbes as the most influential woman in Social Media and listed by ForbesWomen as one of the top 20 women bloggers. The world’s first Chief Content Officer, Ann is the author of the Wall Street Journal best-selling book, Everybody Writes: Your Go-To Guide for Creating Ridiculously Good Content and co-author of the best-selling book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Currently, Ann is CCO at MarketingProfs, a website dedicated to making you a better marketer. Emma Bullen picked her brains on content marketing, writing routines, and social media.
Emma Bullen: What does a typical day look like for you?
Ann Handley: I am gently awakened in the morning by the sweet calls of the downy-throated songbirds, welcoming me into a new day. I arise and dine on a firm scramble of eggs laid at dawn by my cluck of heirloom chickens while sipping coffee from the rarest Kopi Luwak bean, harvested deep in the Sumatran jungle. By monkeys.
So after that… you can imagine that I flit to my desk, dip the nib of my fountain pen in its corner inkwell, and the marketing insights spill out of me onto the page with the same intensity as the yolks of those heirloom eggs spread onto my breakfast plate.
Or: I wake up, sit down at my computer, and force myself awake by scrolling through Twitter.
At some point during the morning, I wander to my backyard Tiny House. It’s really a tiny office. But it’s a dedicated space that helps me focus and do the work I need to get done.
I actually have zero chickens and no songbirds. In case anyone is wondering.
EB: Tell me the story of how you became the world’s first Chief Content Officer
AH: Scene: The offices of ClickZ, my first company, circa 1997. The Internet was brand-new and fresh-faced. There were maybe 13 or 14 websites — including ClickZ, which was one of the first sources of information for digital marketing and advertising. Everyone got only four emails a day. There was no social media, no email marketing. No chatbots or Snapchat or Fitbits. Life was simpler. And quieter.