Antoine Bonicalzi’s career path has taken him from swimming pool salesman to Director of Marketing at an influential Canadian email marketing company, Cyberimpact. Emma Bullen caught up with him to talk about how he got to where he is today, tips for eye-catching emails, and what marketers should learn in 2018.
Emma Bullen: Tell me about yourself. How did you get to where you are today?
Antoine Bonicalzi: I was born and raised in Montreal, and I’ve worked in Marketing for almost ten years now. I was attracted to business and marketing in my early 20s. I went to college, but I never studied marketing formally; in fact, my degree is in kinesiology. Although I had a genuine interest in it, I knew when I finished university that I wasn’t going to pursue a career in that field.
In our Creative Cultures series, correspondent Crystal Henrickson spends a day inside companies to learn how hiring, onboarding, and company culture play a role in employee happiness. From startups to design firms and all in-between, we’re pulling back the curtain on what it’s like to work in inventive and productive environments. Today she meets with the energetic team behind Merchant Advance Capital.
With a beautiful open office overlooking scenic Stanley Park, Merchant Advance Capital is the definition of a homegrown success story.
Since launching out of Founder & CEO David Gens’s apartment in 2010, the fintech company has found its niche using innovative technology and big data to help small businesses in Canada access financing and grow their business.
Today, the company operates two offices in Vancouver and Toronto, and manages more than 50 employees, with roles ranging from portfolio managers to marketers to software engineers.
In our Creative Cultures series, writer Isabel Chalmers spends a day inside companies to learn how hiring, onboarding, and company culture play a role in employee happiness. From start-ups to design firms and all in-between, we’re pulling back the curtain on what it’s like to work in inventive and productive environments. Today, Isabel is at Uberflip in Toronto.
Uberflip helps businesses create remarkable content experiences, and to no surprise, hires remarkable people to do the work. Walking up to Uberflip’s vibrant open-concept office, located in the heart of Liberty Village, I can hear laughter from the hallway, and as I wait for my interview, I’m greeted by everyone who walks by (and even offered candy). One thing is clear, Uberflip is anything but a boring place to work.
Deborah Hall’s work in advertising, media, and software development has taken her from the world of mobile development to her current role as co-founder and CEO of Dive Networks. Emma Bullen caught up with her to talk about her career path, company culture, and the future of marketing.
Emma Bullen: How did you get to where you are today?
Deborah Hall: My profession is mechanical engineering, but I’ve spent the majority of my career problem-solving in the digital marketing space. Throughout the course of my career, I’ve built engines and plane parts and I’ve worked in advertising, media, and software. I guess you could say that I’ve come full circle. I still work in technology, but now I make software.
Katelyn Crawford’s work in advertising, sponsorship marketing, and brand development has taken her from the world of advertising to corporate, building and growing brands for Scotiabank and Cineplex Entertainment LP. Emma Bullen caught up with her to talk about her career path, tips for busy marketers, and how to build and maintain a strong brand voice.
Emma Bullen: Tell me about your career path. How have you got to where you are today?
Katelyn Crawford: I started working for advertising agencies so I could truly understand all the components that go into making an advertising campaign. Everything from briefing, the creative process, campaign execution and client management, I wanted to get exposed to (and learn) it all. That being said, I knew I wanted to transition to the client side of brand management, which is where I am now. I really enjoy being involved in all aspects of building a brand including strategic development, the customer journey and now that I’m on the other side, when I work with agencies, and I understand the process of how they produce work and where they’re coming from.
In our Creative Cultures series, correspondent Crystal Henrickson spends a day inside companies to learn how hiring, onboarding, and company culture play a role in employee happiness. From startups to design firms and all in-between, we’re pulling back the curtain on what it’s like to work in inventive and productive environments. Today she’s with the talented folks at A Thinking Ape.
Ask anyone who works at the near-decade-old game studio, and they’ll tell you that A Thinking Ape doesn’t build games. In fact, their much grander mission is to build vibrant communities, by strategically fostering strong connections with and between their users. This unrelenting focus on long-term engagement has led their team to produce several successful social and mobile games, including the top-grossing Kingdoms at War and the upcoming Kingdoms of Heckfire.
When I interviewed leadership at their Vancouver office about how this community-focused philosophy translates to their internal culture, it became clear that A Thinking Ape practices what they preach. Using the same philosophies that they use to build player communities, they’ve been nurturing a collaborative and supportive environment for their growing team.
In our Creative Cultures series, writer Isabel Chambers spends a day inside companies to learn how hiring, onboarding, and company culture play a role in employee happiness. From start-ups to design firms and all in-between, we’re pulling back the curtain on what it’s like to work in inventive and productive environments. Today, Isabel is at Rangle.io in Toronto.
Put simply, Rangle.io makes apps, but in reality, they’re a leading force in Canada’s tech industry for a lot more than that. Leaders of diversity and advocates for education, Rangle is building a new future for Canadian workplaces where inclusion and learning reign. When it comes to Rangle’s employees, they’re a passionate and educated bunch, and not just about technology. They’re well-versed in global issues and are together taking steps to break through barriers one hire at a time.
Meagan Tanner is passionate about facilitating excellence in the digital space. A Strategic Partner Manager at Google, Meagan is responsible for working with some of Canada’s largest media companies to help them navigate through digital transformation, and empower local SMBs with the right digital solutions to grow their business. Meagan loves to travel and connect with people, and has worked in Asia, the Caribbean, Europe, and Canada, and is a regular speaker at industry events across North America. Emma Bullen caught up with her to talk about local business and career advice for women.
EB: Tell me about how you came to be Strategic Partner Manager at Google
Meagan Tanner: My career path was not one that was necessarily marked with intention. I started out in a very different field; I did a BA in International Development Studies.
I started working in a consulting firm that created and ran entrepreneurship education programs in developing countries to alleviate poverty. I spent my time on the business development side, pitching programs to international financial institutions. I was also helping to launch these programs in the countries where they would be run by local stakeholders.
I moved to the Cayman Islands for personal reasons, and there was really no work in that field there. I was trying to figure out what I was going to do and I met someone who was as living in my Condo complex. She was a Canadian lawyer who had moved to the Cayman Islands and was selling advertising for Yellow Pages. She was leaving her role to go and live in Paris, and she said, “you should take my role.” I thought, “I’m not so sure I want to do that!”, but she ensured me that it was a great way to meet people on the island – I met 200 local business owners in my first year. So I went in, and I interviewed, and I got hired that day. That was my jumping off point into the advertising industry. I got really good at selling digital because I realized that’s where the future of the industry was going.
Project: The Broadview Hotel, Toronto Client: Streetcar Developments
In our Creative Cultures series, writer Helen Bullingham spends a day inside companies to learn how hiring, onboarding, and company culture play a role in employee happiness. From start-ups to design firms and all in-between, we’re pulling back the curtain on what it’s like to work in inventive and productive environments. Today, Helen is at Norm Li in Toronto.
Located at Dundas and University in downtown Toronto is the visualization studio Norm Li, a rare and brilliant gem that creates Renderings, Animation and Interactive experiences for the architectural, real estate development and design industries. The studio helps clients to visualize spaces and places prior to being built or occupied. The need varies; in some instances, clients know what they want and need Norm Li’s team to bring it to life. In other instances, they seek out the design studio’s help in figuring out what that space should look like. What Norm Li delivers is a visual narrative of the space that’s so real, you can feel yourself drawn to it. And in the case of their VR applications like the image above, you can actually feel yourself in the space too.
Whether you call it — performance connection, stretch goals, or audacious goals — most employees focus on encouraging their employees to set goals as a management best practice.
We do this at home too. We all have things that we want to accomplish, from saving for that big vacation to losing weight. We might set new goals once a year or once a month. We tell ourselves that setting goals improves your life, that we feel better about yourself when we reach that goal, that goal setting lets us get more done.
There’s just one problem here. The trouble about goal setting is that it can be counter productive. If you’ve ever set a new year’s resolution and not met it, you’ll know what it is. Time after time, people fall short of reaching the ambitious goal that they set out to achieve.