Marketing & Creative Jobs in Canada Blog

5 Secrets for Using Your Social Media Accounts to Land a Job in Marketing and Design

Like it or not, companies are checking out your social media pages before making a hiring decision. Learn how to impress more gatekeepers and become a standout candidate in this guide.

Would your social media pages convince a hiring manager you’re the perfect candidate?

 

Or would they just show how much fun you have on vacation?

 

Or worse, don’t show anything about you at all?

 

When you’re trying to land your next gig, your social media pages can do all the hard selling for you so you can focus on nailing your interview.

While they can and should display your best professional traits in marketing and design, each social media page should also convey a different aspect of yourself.

 

The more you show off your skills and personality across several platforms, the more attractive you become to hiring managers and gatekeepers of awesome positions.

So now that you see why it’s so important to curate the right image, let’s talk about how to do it.

How to Use Your Social Media Pages to Market Yourself

To give a complete picture of both your professional skills and killer personality — two huge details all gig-holders look for — follow these five tips:

#1. Always Keep It Professional — Even When You’re Most Candid

Keeping it 100% professional may be your biggest challenge if you’re used to sharing every part of your life on social media.

 

But there’s a way for you to both document your daily inspiration while subtly showing off what you do best.

 

Take the Insta of Bri Emery as an example. Creative director and product designer, her snaps all read like they’re part of the same magazine layout or enchanting travel book:

 

While documenting moments of candid life, there’s also inspiration, color and design skills she’s casually showing off too.

 

In this sense, you can use your social media pages as a way to position yourself as a brand.

#2. Think Of Yourself As A Brand

Not many people feel comfortable selling themselves. But you may have better luck when you figure out who you are as a company or brand.

 

See, every company strives to create their own unique cornerstones which define and point out their:

  • Brand story
  • Mission and statement
  • Strengths and weaknesses
  • Competitors

 

So pour yourself a cuppa energy and brainstorm your answers to these needs.

 

Once you spend the time figuring these out, it will be a breeze writing up a bio for each social media page to reflect them.

 

You’ll also give visitors to your pages a clear vision of who you are through your posts, pics, links, and everything else you share. As long as they align with your goal or purpose, they’ll only add to your personality and character.

 

But you can’t just copy-and-paste this intel — it has to be tailored for each specific platform.

#3. Use the Right Platforms to Market Different Sides of Yourself

Know how you tailor your resume and cover letter to reflect each job you apply for?

 

In the same way, you should also consider each social media platform as a different job market. And each market will require you to show off different skills to compete with everyone else.

In a nutshell, the most popular social media pages you should start working on to boost your professional image include:

 

  • LinkedIn, where you’ll highlight your professional skills, work history, and education while building meaningful connections within your industry.
  • Twitter to share news about emerging trends in your niche, start a conversation with others in your field, display your interests, and give people a sense of your short-form writing.
  • Instagram to show off your creative POV while also giving people a peek at your candid life and personality.

 

 

Sure, you may have an account on each of these platforms, but has it been optimized to attract leads and gigs for you?

 

Probably not.

 

Check out our guide on how to stand out in a crowded design market after you finish this one for more tips!

 

So while you spruce up your pages to reflect your brand ideals and goals, you may be wondering what you’re going to fill them with.

#4. Show Off Your Projects, Achievements, and Failures

Your social media pages are useless unless you create content to educate or entertain visitors who stop by or start following you.

 

Even if you’re not remotely interested in sharing your life with the world, the least you can do is use your platforms as an extension of your design portfolio.

 

Take CalArts grad and rapper Yung Jake for example. He uses his Insta to display the masterpieces he creates using emojis:

Have an article published? Video go viral? Product release everyone can’t stop talking about?

Your social media pages should be the billboard to share your achievements with the world.

 

But don’t try to be too perfect. You should also share your stumbles and avoid all forms of the humble brag as well.

 

That’s because no one likes shameless self-promotion but everyone likes hearingabout people attempting new risks and learning even more by not getting it right on the first try.

 

And the same goes for hiring managers.

 

Sharing the achievements of others is also key if you’re vying for a remote position or a coveted spot at a startup.

#5. Prop Up Other People and Trending Influencers In Your Niche

What’s the best way to show you not only have awesome taste, but are also a team player?

 

By sharing and celebrating the accomplishments of others in your area of expertise.

 

With the rise of remote positions and the constantly collaborative nature of marketing and design roles at startups, companies want to know you’re capable of doing team work just as well as your solo work.

 

You may even make a connection with an influencer who could open the door to your dream career by simply reaching out or promoting their ideas.

 

Now’s not the time to be intimidated by successful people in your industry. So think about leveling up your design and marketing skills to gain more confidence in yourself if you’re nervous about this step.

 

Just know we believe your new social media pages will inspire constant retweets, shares, and friend requests if you follow these tips.

But Even With a Strong Social Media Game, You Need To Make the First Move

These social media secrets will complement your LinkedIn resume and make you stand out as the best potential candidate for the job you want.

 

But you have to take the first step and actually alert said hiring managers and gatekeepers to your pages.

 

So check out the available marketing and design positions over at Fresh Gigs next.

 

And then when companies review your application and check out your social media pages, they’ll know exactly who you are on a professional and personal level and immediately want to snatch you up.

6 Tips for Standing Out in a Crowded Design Market

Landing design jobs takes competing with highly-skilled applicants from all over the world. Learn how to make yourself memorable and more attractive to employers in this quick guide.

 

Is your inbox constantly flooded with work opportunities?

 

Are you landing interviews for positions and jobs you’ve been applying for?

 

If you haven’t found luck with either of those, you may be unknowingly disappearing into the already-saturated design crowd.

 

After all, if it seems like every designer you know has a stunning online portfolio and envy-inducing social media pages, you’re not wrong. #RealTalk, your competition is stiff.

Hiring managers and recruiters have way more choices than ever to fill jobs with the perfect candidate for their project or company.

 

So to make sure you’re always the first choice, it’s time to stand out from the crowd and give off the right impression every time.

 

How to Stand Out In a Crowded Design Market

It’s not enough to simply have a website or a top-notch LinkedIn page to catch the eye of hiring managers and gatekeepers to contract jobs.

To edge out your competition, follow these six tips like a pro:

#1. Show Off What You’ve Accomplished

To give hiring managers a peek at what you do for a living (without contacting your current employer), a website or a place to store your digital portfolio others can access are both ideal.

When you display your large and small projects, it shows companies you’re willing to take on a risk or challenge and you stepped up to the plate and knocked it out of the park.

 

Rather than spelling out every single one of your skills, you’ll be able to prove you have what hiring managers want, such as the ability to: plan, design, coordinate with others, stick to a deadline, satisfy a client’s needs, etc.

 

Your website or portfolio will show off your skills, but this next step will fill in the rest of your story.

#2. Narrow Down Your Unique Style and Stick With It Across Platforms

What sets you apart from every other candidate to a hiring manager?

 

Your skills and education, maybe.

 

But hiring managers want to see a complete, well-rounded person behind a killer resume and design portfolio. So how does everything work together to represent you?

 

Imagine yourself as a brand and create a message you want to deliver to anyone who comes across your online presence.

Whether that’s the language you use to describe yourself on LinkedIn, the colors or filters you use to define your images on Instagram, or even the style of your website logo — make sure it’s memorable, cohesive, and everywhere a potential employer may stumble upon.

 

All this will better tell your story to a hiring manager and make them feel as if they already know you amidst the stack of faceless yet awesome candidates to choose from.

 

Brand personality goes a long way to distinguish yourself from the crowd, but specializing in a specific area shows off your knowledge, skill, and passion.

#3. Focus On Specialization

Fact: Specialists tend to earn more than generalists. So if you have a specialization, it’s time to highlight this attractive quality stat.

And if you don’t have an area you’re currently dominating, find one.

 

It pays to specialize in something you’re actually passionate about as that will not only make you more excited to level up your design skills, it’s also easy to spot this contagious excitement a mile away.

Be authentically excited about your work and every hiring manager will want to snatch you up.

 

To find out what you’re really good at, list three of your strongest talents and three niches you enjoy working in. Then brainstorm ways to combine these to your advantages and design strengths.

 

You may also want to think back on projects you felt proud and happy working on to guide you forward.

 

Then similar to how your social media and website tell the visual story of your aesthetic and personality, you also need to sell yourself with your writing.

#4. Know How To Sell Yourself

Don’t waste the opportunity to tell people what you’re all about — whether on your LinkedIn bio, the About Me page on your website, or your Twitter tagline.

Since hiring managers don’t have tons of time, tell them exactly why you’re rad rather than hoping they come to the same conclusion.

 

What’s your experience? What do you specialize in? What do you want to work on next? How can someone contact you?

 

Answers to these questions shouldn’t be difficult for someone to find. Ideally, you should be able to sum up everything in a blurb no longer than a tweet.

 

You’d be amazed by how few people spend time getting this right. And how few continue learning. Don’t make these mistakes and you’re already a step ahead of the herd.

#5. Keep Your Skills Up-To-Date

Remote jobs allow companies to hire the best talent from all across the world. Since you’re no longer only competing with the townies in your area, your skills must be boast-worthy enough to stand shoulder-to-shoulder with your toughest competition.

 

Stay in-the-loop with publications, websites, and social media accounts of influencers in your niche. Continue your certifications or enroll in online classes to level up your design skills and make you hard to pass up.

#6. Leave Dead-End Jobs

 

What’s a dead-end job?

 

It’s the kind you can’t make any progress in; you can’t advance your skills nor can you move up the proverbial ladder to anything greater.

 

Basically, you’re stuck.

 

Jobs like these tend to zap the life and inspiration right out of you and may even cause you to lose sight of your creativity, motivation to improve, and desire to learn more about your niche.

 

Get out of a dead-end job yesterday. You will never look back with regret and always wish you left sooner.

 

You Were Not Made to Fit In, So Find a Job Where You Stand Out

When you finally do decide to get out of a job that’s going nowhere, don’t fall back into the same trap with another company.

 

Most designers can work from anywhere, so broaden your job search and check out remote positions across Canada at FreshGigs today.

 

Follow today’s tips and you’ll have what it takes to get noticed for all the right reasons.

How to Level Up Your Design & Marketing Skills So You Can Earn More

If you’re looking to earn more money in your marketing or design position, this guide can help you accomplish that in just four easy steps. Check it out now:

Are you feeling stuck in your marketing or design position?

Maybe you’ve been there for years without a sizable raise or title change, or maybe you’re just a mere six months in and already bored by the lack of challenging work.

Instead of sitting there waiting for something awesome to happen, why not take control by leveling up your skills?

Do this and you’ll set yourself up to not only further your career and earn more money, but create rewarding challenges that motivate you to get out of bed each day too.

There are just four steps you’ll need to take to reach this goal — and I’ll be going over each of them today.

Let’s start with the first one, which actually requires a bit of soul searching on your end to get right:

Step 1: Identify Your Strengths and Weaknesses

 

Before you can level up your skills, you need to first figure out where you stand.

To do that, take inventory of both your strengths and weaknesses.

Jot this down in a Google doc or on paper along with a list of:

  • All the tasks you enjoy doing
  • Activities you wish you could do more of
  • Everything you don’t enjoy doing

Next, take a look at your most recent performance reviews and compare these to your very first ones (if you have them).

Notice any common trends or themes here?

Are there any areas you improved?

Or ones you did worse with?

Do these answers match the strengths and weaknesses you identified earlier?

Uncover where you stand, both objectively and subjectively, so it’s easier to identify what needs work.

You’ll turn these flaws into selling points when you hone your skills, which also happens to be your next step.

 

Step 2: Sharpen the Saw

 

From here, your goal is to make yourself even more valuable in the eyes of employers.

And to do that, you’ll need to sharpen your saw, a concept from well-known author Stephen Covey.

Essentially, if you want to earn more money, you need to hone your craft and expand your skill set.

As Darian Kovacs mentions and reiterates in this interview, it’s crucial you’re always learning, especially through experience.

This means you’ll want to:

  • Study trends and test them out for yourself
  • Learn new concepts
  • Understanding older ones on a deeper level

You can and should also consider specializing in one particular area and learning everything you can about it. This will set you apart from the competition.

It’s also essential to look for industry experts in your field and start learning from them. Ask yourself:

What concepts are they mentioning?

 

Why are they important?

 

What can I take away from this?

 

How can I apply it to my work?

 

By seeing what they’re focusing their attention on, you’ll have a better idea of how to enter the competition.

Another way to figure out where to start is to think about how your existing strengths and weaknesses play into what you actually enjoy doing.

So if one of your strengths is something you can spend hours doing without blinking, such as designing websites from the ground up, consider taking this to a more advanced level through online courses or in-person ones.

If one of your favorite activities happens to be a weakness of yours, such as spending too much time deciding which colors you’ll use for said website designs, you can apply the same advice.

To improve your overall skills in this case, you could spend time each week learning how to make decisions faster or create a cheat sheet of your favorite color combinations as a quick go-to.

In a few short weeks, you’ll turn an activity you like but may have been slowing you down into one you can use to your advantage.

This is also the time to consider stepping outside your comfort zone to learn more about what inspires you.

The more you sharpen your saw, so to speak, the fiercer your weapon of mass creation will become. And all that leveling up will lead to one killer portfolio.

 

 

Step 3: Build Your Portfolio and Track Your Performance

 

If you’re able to, track your performance over a few weeks or months to check out the results of all the hard work you’ve been able to achieve leveling up your skills.

Keep adding to and expanding your portfolio so you can show your employer or potential ones just how valuable your new skills are.

All of this will help you build an even larger arsenal of marketable skills, which will help you tremendously in this next and final step.

 

Step 4: Figure Out How to Earn More Money

 

By levelling up your skills, you’ll become more valuable to employers.

Do this and you’ll have a better chance of getting that coveted raise you’ve been working towards.

But other than an annual or merit-based bump in pay and working overtime, are there any other ways you can earn more money?

Would you ever consider moonlighting or freelancing?

If that doesn’t appeal to you, would you consider taking on a new position? One where you could use your newly acquired skills along with your existing experience to level up and earn more?

Most people get trapped by a ceiling or wage cap preventing them from moving up the payroll ladder. And when this happens, going outside your existing position may be the only way to earn more money.

If that’s the case, you’re doing yourself and your future career a disservice by staying at a job that’s not challenging your skill set or paying you enough for it.

Instead, you may want to take a peek at current job openings in the marketing and design fields in Canada to see where you can earn more money for your sought-after skills.

After all, if you beef up your service offerings and don’t actually use them, you’ll just be wasting your time.

Start Levelling Up Your Design & Marketing Skills Today

 

Now that you know how to start earning more money, your first step is to figure out where you stand.

Identify your strengths, weaknesses, and current skills so you can map out a plan of where to go from there.

While you work hard levelling up, spend time creating a portfolio and resume that attracts the right employers.

Once you have all of those pieces in line, you’ll be ready to find a position that rewards your hard work and challenges you at the same time.

The best part is you can continue to use this formula to consistently level up your skills and advance your career whenever you need a new goal to reach.

This means you’ll never have to settle for a job that doesn’t pay well or challenge you.

So are you ready to find a position that excites you to do more with your skills?  

How to Rapidly Grow Customers | Interview with Josh Bluman

As VP of Marketing at Fresh Prep, Josh Bluman has helped grow the meal kit delivery service from 100 customers to over 6000 in roughly one year. Bringing experience from Hootsuite and multiple eComm businesses, Josh knows a lot about quickly gaining momentum. Emma Bullen caught up with him to talk about his career path, and get his top three tips on how to rapidly grow customers.

Emma Bullen: Tell me about your career path. How did you get to where you are today?

Josh Bluman: I’ve been doing marketing for most of my career, and I’ve had an interest in digital marketing, right from the beginning. I started at BCIT where I did a marketing communications program and went on to work at a boutique marketing agency. From there I went on to another larger marketing agency and then became interested in starting my own business. I started a small online business with a partner and was able to leave my job at the time and focus on that as well as doing a bit of traveling. When I came back, I was able to maintain that business while starting another small business.

Around the same time, I got a great opportunity working for Hootsuite. I was able to keep my businesses running on the side while taking on a challenging full-time role. After a couple of years there, working in online strategy, I got involved with Fresh Prep. I was one of their first few customers and I was so blown away by the service that I reached out to the owners to find a way to get involved, helping it grow from the early stages. Here we are today with a big office space in East Vancouver and over sixty employees.

EB: What does Fresh Prep offer?

JB: Fresh Prep is a meal kit delivery service that makes it easy for busy people to cook high-quality meals in about 15-30 minutes. We pre-chop and pre-portion all the ingredients for any different recipe you choose, and we deliver those recipe kits right to your home or office. The menu changes every week, so you set up your taste preferences and we continue to deliver to you. You keep the recipe kit in the fridge, so anytime you get home from work, you’re hungry, you pull out the kit, and you’re good to go.

EB: This is a really competitive market. What sets you apart from the competition?

JB: It’s definitely a competitive space, but we believe there are a number of things we do that make us stand out. One is that we pre-chop a lot of our ingredients; we focus on making the experience as simple as possible for our customers. You won’t find any meals that take an hour to create. We do everything we can to cut down on time.

Another piece is that we have our own drivers. Unlike our competitors who use FedEx to deliver, we have our own fleet of drivers, so we can fully control the customer experience. It also allows us to deliver everything in a cooler bag instead of a disposable cardboard box. Our customers recycle the cooler bag by exchanging it with us each week. So that’s great for the environment, and it’s a lot more convenient.

Most importantly, our meals are great. We use local high-quality ingredients, direct from the source. Many competitors stick to several major suppliers, across the country but we’ve found success in focusing on local suppliers from Vancouver and high-quality ingredients.

EB: You’ve been at Fresh Prep from the early days. What were the first couple of things that you did when you came into Fresh Prep?

JB: When I came in, I first had to understand the company’s goals and where we wanted to get in the next twelve months, six months, three months and understand how much we were willing to spend to get there. I spent time learning about the company, its customers, and what marketing levers I could use to create a clear path to reach our goals.

We saw a huge opportunity with the website to improve the conversion rate and search traffic, significantly driving up the number of new customers signing up each month. And then we experimented with several marketing channels like facebook ads, paid search, and even some more traditional channels and have continued with what’s worked best for us.

EB: What three tips could you give me for rapidly growing customers for startups.

JB: My first one would be to focus. There are so many things you can do and it’s so easy to spread yourself thin across various marketing channels. Pick one thing to start with and master it; that will yield so much more potential. The challenge is knowing where to focus, so it’s important to evaluate and understand where you should put your time. If you spread yourself too thin across too many things, nothing will get done right.

I would also say to try to avoid planning too far ahead. Short-term plans are really effective for startups, especially now as everything moves so fast in the marketing space. So focusing but keeping a long term vision in mind, I think focusing plans on three or six-month cycles is the way to go. That way you can learn from what you’re doing and you can change faster. In general, I would say the smaller you are, the shorter your cycles should be.

My third tip would be to avoid copying bigger brands. It’s tempting when you see what a large brand is doing and think, “I’ve got to do that, too.” But in fact what got that big company to where they are today is not necessarily what they are doing now.

EB: How would you describe Fresh Prep’s company culture?

JB: The culture is reflective of the founders, and there’s definitely a very humble, modest attitude throughout the workplace. No one thinks they’re better than anyone else, and everyone is really there because they like doing their work. Decisions are made on facts and not just opinions. There’s also a culture of giving back and this is also reflected in our service. We try to work with nonprofits where we can, whether that’s working with Open Door Group, or donating leftover meals to neighborhood houses.

EB: Are you currently hiring?

JB: We are! Go to www.freshprep.ca and you can check out our jobs there.

EB: What’s your favorite question to ask in an interview?

JB: In general I like asking puzzles that challenge people’s critical thinking abilities. So if it’s a web optimization role, for example, it would be a question related to web optimization where there may not be an obvious answer to that question, but I want to understand about how that person thinks and solves problems.

EB: What’s a quality you look for in every employee?

JB: They have to be motivated in their field. If someone is motivated it makes things easier off the bat, they already want to do the job, and they already care about their work. The other thing I look for is great critical thinking. Someone who is analytical and strategic.

EB: What’s the most useful piece of career advice you’ve ever been given?

JB: I think it’s something I’ve picked up from some of the great people I’ve worked with, which is just learning to stick your neck out and to have the confidence to take on something that you may not know how to do. Business changes quickly and it’s the people that can take on the unknown and make it work who grow the fastest in their careers.

EB: What book do you most often recommend to friends?

JB: I’ve just read Shoe Dog: A Memoir by the Creator of Nike by Phil Knight and I definitely recommend that one. It’s for anyone who likes Nike and it’s great business book in general. It really makes you appreciate the time and challenges that come with building a successful business, and there are some key takeaways that I am now using in my work today.

Making a Stir in the Cocktail Market | Interview with Ryan Close, Bartesian

Bartender Image by Shutterstock.

Imagine making a premium cocktail as easily as you can make a cup of coffee. That’s exactly what Ryan Close, Co-founder of Bartesian dreamed about. He is working with a team of product designers, cocktail experts, engineers, and food scientists to create a craft cocktail machine that uses capsule tech to make premium cocktails on demand. Emma Bullen caught up with Ryan to talk about his career path, the Kickstarter campaign, and how he’s getting press for the Bartesian cocktail machine. 

Emma Bullen: Tell me about your career path. How did you get where you are today?

Ryan Close: I worked for a few different small/medium enterprise companies around the $100 million mark. My role was to develop sales processes and re-engineer processes to maximize profit. So that was what I did for a decade, and I loved it, but I was always an entrepreneur, and I had a couple of small businesses that I developed and ran on the side that made some money here and there, but nothing enough to retire.

I met Bryan Fedorak, who had a finished developing a prototype for a cocktail machine, and his partner who was recruited from Apple as the solo engineer on the product. Bartesian wasn’t a company yet; they had a great idea for a product, but they needed some help to bring it to life. I thought it was a perfect fit for my skill set and background. We’ve partnered together for about three years now.

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Wishing You an Epic Holiday Season & 2018!

The team at FreshGigs.ca would like to wish you all, a very happy holidays and an epic New Year!

We wanted to take a moment to show our gratitude and send our warmest wishes to you, our community. We hope you are enjoying this magical time of year to recharge, spend time with friends and family, and to make plans for the year ahead.

We will continue to work hard in 2018 to make FreshGigs.ca the best place in Canada to find marketing and creative jobs and for employers to find unique talent.

We really hope your 2018 is as amazing as you are!
Michael, Sam, Vincent, Emma, and the whole team at FreshGigs.ca

Creative Cultures: Why The Metrick System Is A Sweet Place To Work

In our Creative Cultures series, writer Isabel Chalmers spends a day inside companies to learn how hiring, onboarding, and company culture play a role in employee happiness. From start-ups to design firms and all in-between, we’re pulling back the curtain on what it’s like to work in inventive and productive environments. Today, Isabel is at The Metrick System in Toronto.

First things first, The Metrick System, a branding and design agency with a focus on storytelling, has a really awesome office space. So awesome, that is was listed as one of the coolest office spaces in the world by The Wall Street Journal. I mean, what other office keeps bees (yes, they keep bees) and a repurposed classic Airstream trailer as a kitchen? There’s really nothing un-interesting about The Metrick System, even the work they do is cool (they were the masterminds behind the first ever 3D book printed in space, aboard the International Space Station). After spending the day at the office, talking with The Metrick System’s president, Laurence Metrick, I left motivated, inspired, and with a little jar of honey, made just by them.

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Content Creation with Extra Guac! | Interview with Amanda Riva

So far, Amanda Riva’s career path has been… absolutely delicious. As CEO of THP (The Hot Plate), she has launched a one-stop shop for brands that offers an affordable and on-demand solution for content creation and social media marketing. Emma Bullen caught up with her to talk about her career path, company culture, and what it meant to win the Ernst & Young Entrepreneur of the Year award.

EB: How did you get to where you are today?

AR: I come from a very entrepreneurial family. My Dad is a successful tech entrepreneur, and I worked at his company underneath his VP of sales when I was 17 to help make some beer money for school. It gave me a work ethic and an understanding of how to pitch an idea and to get people to buy in and not being afraid of rejection.

I started The Hot Plate as an online cooking show in university. I had moved into my first apartment, and I loved to cook. One of my girlfriends suggested I record myself and put it on TV McGill at McGill University. At the time we were the first people speaking to Millennials about food. We went on to win the Dobson cup at Miguel for Entrepreneurship.

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Why You Should Always Be Learning | Interview with Darian Kovacs

Darian Kovacs’ work in PR, digital advertising, and social media has taken him from organizing events as a teenager to founding his agency, Jelly Marketing. Emma Bullen caught up with him to talk about his career path, company culture, and what marketers should learn in 2018.

EB: Tell me about how you got to where you are today.

DK: When I was 14 years old, Almira Bardai who owns Jive PR was doing a project with her twin sister for ICBC. They got a group of students to help organize and put on a conference about road sense and leadership. I learned about what it looked like to market, promote, and get press about an event. I watched as Almira hustled the media: she got the newspapers, the TV, and the radio out to cover this event. As I gained experience, I became drawn to the way that we can tell a story in a way that the press would want to cover it.

When you think of a PR job, think of a dating agency. Our job is to get information about a brand and make sure we know it well. This way, we can set interviews with either a reporter, a news outlet or even an influencer for the brand we are representing. When it’s that good of a fit, they make beautiful story babies. It’s a fantastic thing.
The thrill of setting up your friend with another person and it works is that same thrill we get every day. Malcolm Gladwell wrote a book called The Tipping Point, and he talks about three different archetypes of people: including the connector. That’s the definition of the job of a PR person.

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Email Marketing: What Every Canadian Should Know

Antoine Bonicalzi’s career path has taken him from swimming pool salesman to Director of Marketing at an influential Canadian email marketing company, Cyberimpact. Emma Bullen caught up with him to talk about how he got to where he is today, tips for eye-catching emails, and what marketers should learn in 2018.

Emma Bullen: Tell me about yourself. How did you get to where you are today?

Antoine Bonicalzi: I was born and raised in Montreal, and I’ve worked in Marketing for almost ten years now. I was attracted to business and marketing in my early 20s. I went to college, but I never studied marketing formally; in fact, my degree is in kinesiology. Although I had a genuine interest in it, I knew when I finished university that I wasn’t going to pursue a career in that field.

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