Marketing & Creative Jobs in Canada Blog

How to Write the Perfect Resume: Tips from a Recruiter

How to write the perfect resume: tips from a recruiter
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Everybody needs one, but not everybody has a good one. Yes, we’re talking about resumes. The average time spent reading a resume is 5-7 seconds, so making a good first impression is mission critical. To get a professional opinion, Emma Bullen spoke to executive recruiter Joanne Acri from Ari Agency Digital Recruitment in Toronto.

One of the things I get asked most often by my friends is if I can take a look at their resume. I love my friends, and I’m always flattered to be asked for my opinion. I’ll tell them when I think they’re selling themselves short and help them find pesky spelling mistakes, or get rid of information they simply don’t need.

The thing is, there are a lot of questions I have about resumes myself. So I thought, why not talk to a recruiter? They have to look at resumes all the time — from the lacklustre to the outstanding – so they know what makes a CV stand out. Curious about what separates a good resume from a bad resume? I asked Ari Agency’s Executive Recruiter, Joanne Acri to spill the beans. 

Emma Bullen: What common mistakes do you most frequently see in resumes?

Joanne Acri: Other than spelling mistakes and inconsistencies, it has to be formatting. Different computers view documents differently, and sending a Word document from a Mac to a PC can make your font and layout change completely. I’d always recommend sending in your resume as a pdf. It locks down the design, so it looks the same on every device.

The other thing is the length. If your resume is longer than two pages, you’d better be Barack Obama. Most recruiters don’t have time to read a three page resume. There’s no excuse not to keep yours succinct and cut it down to two pages.

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Creative Cultures: BrainStation is transforming Toronto into a Digital Education Mecca

In our Creative Cultures series, we spend time inside companies to learn how hiring, onboarding, and company culture play a role in employee happiness. From start-ups to design firms and all in-between, we’re pulling back the curtain on what it’s like to work in inventive and productive environments. Today, writer Helen Bullingham is at BrainStation.

BrainStation is already a fixture in the Digital Education scene in Toronto. The company, which began in 2012, provides digital education through both full and part-time courses, workshops, conferences, industry talks and corporate training. Courses and workshops cover the full Digital Product Lifecycle and include subjects like Introductory Digital Marketing, iOS development, User Interface Design, SEO, Google Adwords and Analytics and How to Market on Shopify. You can also participate in activities like Fireside Chats with the Head of Marketing at Google Canada. In 2016, 22,000 individuals soaked up some form of digital learning put on by BrainStation. The majority of this learning took place in Toronto. BrainStation also offers digital education on their Vancouver campus, New York operation, and in San José, Costa Rica through their Latin American division. 

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Creative Cultures: Saje Natural Wellness is a Breath of Fresh Air

Saje Natural Wellness TeamIn our Creative Cultures series, correspondent Crystal Henrickson spends a day inside companies to learn how hiring, onboarding, and company culture play a role in employee happiness. From startups to design firms and all in-between, we’re pulling back the curtain on what it’s like to work in inventive and productive environments. Today she’s with the loving folks at Saje Natural Wellness.

From the instant you walk in through the doors at Saje headquarters, you feel like you’ve been transported to a day spa rather than a corporate office.

Refreshing and bright aromas complement the inviting decor, with signature products lining the welcoming reception area. Tucked away from the hustle and bustle of Vancouver’s historic Chinatown, it’s easy to see why this tranquil oasis is one of the most sought-after workplaces in the city.

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How to Build a Great Company Culture [Interview with Bananatag’s CEO Corey Wagner]

How to Build a Great Company Culture: Interview with Bananatag's Corey Wagner

Image of company working as a team by Shutterstock

Whether you’re looking for a new role, or you’re looking for a new hire, company culture can make or break your decision. According to a recent survey, 81% of employees think a company lacking in culture is doomed to mediocrity. Yet, it’s something we can all play a part in building. We spoke to Corey Wagner, Co-founder and CEO of Bananatag, whose own company culture went from broken to brilliant, about how to build a great team culture. 

Bananatag started in 2012 as a tool to help sales teams measure how clients interact with their emails. But the close-knit startup was quietly surprised when their audience started using their service to track employee engagement. Initially, they didn’t understand why their customers needed to measure internal engagement. But as the team moved into new offices and began to rapidly expand, they realized they had engagement issues of their own.

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Redundancy: A Survivor’s Guide with Michaela Alexis


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Even when you can see it coming, the shock of redundancy can feel lonely and overwhelming. Smart hikers know that you should never ask advice about climbing mountains from someone who has never climbed a hill. With this in mind, we spoke to writer and content strategist, Michaela Alexis who has not only climbed the mountain, but conquered it.

Frame it as an Opportunity

Michaela was laid off from her job in 2016 and describes it as a distinctly surreal experience. It wasn’t until she shifted her mindset that she was able to reframe and ultimately change her situation.

“I felt like my emotions were all colliding in my mind. I felt embarrassed and distressed by feelings of failure,” she says, “But, I was relieved to be dismissed from a company culture that I didn’t align with, and weirdest of all, I felt liberated. Once it happened, and I realized that I was still standing, it completely shifted my perspective. I started looking for the career that I deserved, instead of just a steady pay check. I almost wish that I was laid off earlier on in my career so that I wasn’t paralyzed by the fear of it!” Continue reading

Don’t Fool Yourself with Evan Carmichael


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What’s dangerous about not being passionate? A few words from entrepreneur Evan Carmichael on the problems of getting caught up in a financial opportunity that you don’t really care about.

I think far more dangerous than being passionate too early is not being passionate at all. I see it over and over and over again, and when I think about “don’t fool yourself,” this is what comes immediately to mind for me. Because they say the devil always comes carrying a bag of cash, and you make the wrong decision because you see a pile of money on the table that you think is yours and so you go for it only to find out that you’re never gonna get that money.

I see it all the time where people say, “Join my network marketing company.” You know, you can make tons of cash. It’s easy money, no problem. You know, within three months you’ll be up and running and the money will just keep pouring in. Now there’s nothing wrong with network marketing. It just isn’t the best fit for everybody. Continue reading

How to Create an Online Presence (And Stay Present) with Meredith J. Powell

Meredith J Powell

Simon Sinek tells us we’re addicted to our phones and it’s ruining our relationships. So how can we create a strong online presence, without spending every passing hour maintaining our social media feeds? Is it even possible to create and maintain a healthy online/offline balance? We asked Vancouverite, serial entrepreneur, and strategic advisor Meredith J. Powell for her advice.

In his book, Leaders Eat Last, Simon Sinek talks about how we’re all becoming dopamine addicts — getting that rush of endorphins every time we get a new email or a text message. When you’re building an online brand, that chemical imbalance can start creating problems in our personal life. But it is possible to build a brand without it taking over our live.

Be Authentic

Creating and maintaining a strong online presence takes energy. Being authentic is key to maintaining balance. It’s important that your brand is intuitive and natural to any company, founder or individual. A great example is fellow Vancouverite Sunny Lenarduzzi. You meet Sunny, and she truly radiates positivity, embodying her online presence and messaging. Continue reading

7 Secrets for Getting that Hot New Job in 2017


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Ah, 2016… or 20-suck-steen as it’s been called in our house a few times. Can’t wait to see the back of it? Us too. Many people are starting the New Year with the goal of finding a new job. If you are, you’ve come to the right place. Make it your best year yet, with 7 secrets from FreshGigs that will help you land a new job, and plan for future career happiness, to create a kick-ass 2017.

Clarify what you want from life

Feel like you’re spinning your wheels, but not getting what you want? Or are you focused on material things, but still feeling empty? Getting caught up on the wrong details can lead you away from what’s meaningful in life. So, before you go chasing the next big opportunity, take time to set the right goals and you’ll create a bigger impact. Continue reading

Happy Holidays from FreshGigs!


It’s that time of year, and we’re wrapping up a busy and productive 2016 here at

We want to take a moment to show appreciation, say thank you, and send warm wishes to all of you in the community or as we refer to you all internally — “the FG Familia”.

This is a special time of year — a chance to take some time for yourself to review, plan, reflect, and spend time with loved ones.

Give yourself permission to just slow down a bit and do the things that make you feel great and fully recharged.

We are truly grateful for all of you and will continue to work very hard in 2017 to make the best place in Canada to find marketing and creative jobs and for employers to find that very special talent.

Here’s to a happy new year, holiday season, and a great 2017!
Michael, Sam, Vincent, Emma, and the whole team at