Marketing & Creative Jobs in Canada Blog

Redundancy: A Survivor’s Guide with Michaela Alexis


Even when you can see it coming, the shock of redundancy can feel lonely and overwhelming. Smart hikers know that you should never ask advice about climbing mountains from someone who has never climbed a hill. With this in mind, we spoke to writer and content strategist, Michaela Alexis who has not only climbed the mountain, but conquered it.

Frame it as an Opportunity

Michaela was laid off from her job in 2016 and describes it as a distinctly surreal experience. It wasn’t until she shifted her mindset that she was able to reframe and ultimately change her situation.

“I felt like my emotions were all colliding in my mind. I felt embarrassed and distressed by feelings of failure,” she says, “But, I was relieved to be dismissed from a company culture that I didn’t align with, and weirdest of all, I felt liberated. Once it happened, and I realized that I was still standing, it completely shifted my perspective. I started looking for the career that I deserved, instead of just a steady pay check. I almost wish that I was laid off earlier on in my career so that I wasn’t paralyzed by the fear of it!” Continue reading

Don’t Fool Yourself with Evan Carmichael


What’s dangerous about not being passionate? A few words from entrepreneur Evan Carmichael on the problems of getting caught up in a financial opportunity that you don’t really care about.

I think far more dangerous than being passionate too early is not being passionate at all. I see it over and over and over again, and when I think about “don’t fool yourself,” this is what comes immediately to mind for me. Because they say the devil always comes carrying a bag of cash, and you make the wrong decision because you see a pile of money on the table that you think is yours and so you go for it only to find out that you’re never gonna get that money.

I see it all the time where people say, “Join my network marketing company.” You know, you can make tons of cash. It’s easy money, no problem. You know, within three months you’ll be up and running and the money will just keep pouring in. Now there’s nothing wrong with network marketing. It just isn’t the best fit for everybody. Continue reading

How to Create an Online Presence (And Stay Present) with Meredith J. Powell

Meredith J Powell

Simon Sinek tells us we’re addicted to our phones and it’s ruining our relationships. So how can we create a strong online presence, without spending every passing hour maintaining our social media feeds? Is it even possible to create and maintain a healthy online/offline balance? We asked Vancouverite, serial entrepreneur, and strategic advisor Meredith J. Powell for her advice.

In his book, Leaders Eat Last, Simon Sinek talks about how we’re all becoming dopamine addicts — getting that rush of endorphins every time we get a new email or a text message. When you’re building an online brand, that chemical imbalance can start creating problems in our personal life. But it is possible to build a brand without it taking over our live.

Be Authentic

Creating and maintaining a strong online presence takes energy. Being authentic is key to maintaining balance. It’s important that your brand is intuitive and natural to any company, founder or individual. A great example is fellow Vancouverite Sunny Lenarduzzi. You meet Sunny, and she truly radiates positivity, embodying her online presence and messaging. Continue reading

7 Secrets for Getting that Hot New Job in 2017


Image of people focused on their goals from Shutterstock.

Ah, 2016… or 20-suck-steen as it’s been called in our house a few times. Can’t wait to see the back of it? Us too. Many people are starting the New Year with the goal of finding a new job. If you are, you’ve come to the right place. Make it your best year yet, with 7 secrets from FreshGigs that will help you land a new job, and plan for future career happiness, to create a kick-ass 2017.

Clarify what you want from life

Feel like you’re spinning your wheels, but not getting what you want? Or are you focused on material things, but still feeling empty? Getting caught up on the wrong details can lead you away from what’s meaningful in life. So, before you go chasing the next big opportunity, take time to set the right goals and you’ll create a bigger impact. Continue reading

Happy Holidays from FreshGigs!


It’s that time of year, and we’re wrapping up a busy and productive 2016 here at

We want to take a moment to show appreciation, say thank you, and send warm wishes to all of you in the community or as we refer to you all internally — “the FG Familia”.

This is a special time of year — a chance to take some time for yourself to review, plan, reflect, and spend time with loved ones.

Give yourself permission to just slow down a bit and do the things that make you feel great and fully recharged.

We are truly grateful for all of you and will continue to work very hard in 2017 to make the best place in Canada to find marketing and creative jobs and for employers to find that very special talent.

Here’s to a happy new year, holiday season, and a great 2017!
Michael, Sam, Vincent, Emma, and the whole team at

Be Proud of Your Work

Be Proud of Your Work

Do you feel like a failure when you don’t get the feedback or success you’re looking for? A few words from entrepreneur Evan Carmichael on how getting caught up in the numbers game can distract you from what matters—personal growth.

I think there’s a real danger in judging the success of your work only by the results that it gets you.

We’ve talked a lot about this on the channel, that it’s not just about the outcome, it’s not just about the goal, it’s about the process. That how you get there is way more important than the fact that you got there. And I think, again, a lot of people think that because they put a lot of work into something, but it doesn’t get that success that they’re looking for, that it was a failure. Continue reading

Creative Cultures: SapientNitro has the DNA for Transformation

Creative Cultures SapientNitro

In our Creative Cultures series, writer Helen Bullingham spends a day inside companies to learn how hiring, onboarding, and company culture play a role in employee happiness. From start-ups to design firms and all in-between, we’re pulling back the curtain on what it’s like to work in inventive and productive environments. Today, Helen is at SapientNitro in Toronto.

SapientNitro was everything I thought it was going to be and more. Much more. The ‘new age agency for the always on customer’ is in the business of delivering Digital Transformation for clients. But with the nearly scientific approach they take to every aspect of employee hiring, onboarding and engagement, another kind of metamorphosis is enabled; the personal and professional transformation of staff. Continue reading

Creative Cultures: O2E Brands


In our Creative Cultures series, we spend a day inside companies to learn how hiring, onboarding, and company culture play a role in employee happiness. From start-ups to design firms and all in-between, we’re pulling back the curtain on what it’s like to work in inventive and productive environments. Today, writer Crystal Henrickson is at O2E.

O2E: it stands for Ordinary to Exceptional, and their first brand, 1-800-GOT-JUNK? has paved the way for other home services brands like WOW 1 DAY PAINTING, You Move Me, and Shack Shine. You might be thinking this is the least sexy place to build a career, but there are plenty of reasons why Brian Scudamore’s home services empire, has become one of BC’s most desirable employers. Continue reading

Brand YOU: Serious about self-promo? Go digital

fg-blog-branding-digital-youImage of branding concepts via Shutterstock.

The second in a two-part series, writer Liz Da Ponte explains the ins and outs of self-branding. In part one, Liz gave pointers on how to define your personal brand. This week, she advises that in order to kick ass at self-promo, you need to be sure your tech game is on-point.

Is your personal brand top of mind yet? If you’ve got a few technical skills under your hat and are okay with spending some money, you may want to check out the options listed below.

In the first post about getting started with your personal brand , we looked at Wix, Tumblr and as free options to get your own site up and running. Now, let’s check out some paid options. Continue reading

Surviving the bad interview blues

how-to-kick-ass-in-a-bad-job-interviewImage of serious businessman from Shutterstock.

Most companies seem not to have updated their recruitment practices since the 1980s. Unfortunately, that doesn’t change the fact that job seekers need, well, a job. So how do you gracefully endure those painful interviews? Writer Melissa Ligertwood‘s got the scoop.

Interviews are stressful at the best of times. Besides finding the perfect outfit to simultaneously convey confidence and humility, there’s the mental preparation for infinite interview questions and scenarios.

And that’s not all. You are expected to do homework, too. Continue reading