Marketing & Creative Jobs in Canada Blog

Creative Cultures: O2E Brands

o2e-fresh-gigs

In our Creative Cultures series, we spend a day inside companies to learn how hiring, onboarding, and company culture play a role in employee happiness. From start-ups to design firms and all in-between, we’re pulling back the curtain on what it’s like to work in inventive and productive environments. Today, writer Crystal Henrickson is at O2E.

O2E: it stands for Ordinary to Exceptional, and their first brand, 1-800-GOT-JUNK? has paved the way for other home services brands like WOW 1 DAY PAINTING, You Move Me, and Shack Shine. You might be thinking this is the least sexy place to build a career, but there are plenty of reasons why Brian Scudamore’s home services empire, has become one of BC’s most desirable employers. Continue reading

Brand YOU: Serious about self-promo? Go digital

fg-blog-branding-digital-youImage of branding concepts via Shutterstock.

The second in a two-part series, writer Liz Da Ponte explains the ins and outs of self-branding. In part one, Liz gave pointers on how to define your personal brand. This week, she advises that in order to kick ass at self-promo, you need to be sure your tech game is on-point.

Is your personal brand top of mind yet? If you’ve got a few technical skills under your hat and are okay with spending some money, you may want to check out the options listed below.

In the first post about getting started with your personal brand , we looked at Wix, Tumblr and Branded.me as free options to get your own site up and running. Now, let’s check out some paid options. Continue reading

Surviving the bad interview blues

how-to-kick-ass-in-a-bad-job-interviewImage of serious businessman from Shutterstock.

Most companies seem not to have updated their recruitment practices since the 1980s. Unfortunately, that doesn’t change the fact that job seekers need, well, a job. So how do you gracefully endure those painful interviews? Writer Melissa Ligertwood‘s got the scoop.

Interviews are stressful at the best of times. Besides finding the perfect outfit to simultaneously convey confidence and humility, there’s the mental preparation for infinite interview questions and scenarios.

And that’s not all. You are expected to do homework, too. Continue reading

Clarify what you want out of life

what-do-you-want-out-of-lifeImage of people focused on their goals from Shutterstock.

Do you feel like you’re spinning your wheels but not achieving your goals? Or are you aspiring to material things – yet still feeling empty? Are you focused on all that glitters – but not your goals? A few words from entrepreneur Evan Carmichael on how getting caught up in the wrong details can lead you away from what’s truly meaningful in life.

I think people focus on the wrong things in life – or just in general.

Yup, People focus on the wrong things.

Like, you’re attached to, let’s say…a Porsche, right. You want the Porsche. Why do you want the Porsche?

Is it because you want the excitement? Maybe you just want it as a status symbol. So many people have these goals – like, I want to make X amount of dollars, or I want to go on that vacation, or I want to buy that car, or get a house – because it’s a status symbol, because they feel it’s some kind of sign. Continue reading

If you brand it, they will come

branding-fresh-gigs-caImage of brand sketch on notebook from Shutterstock.

It doesn’t matter if you’re a single-owned small business, or multi-national conglomerate, your brand is your face to the world. And all good brands have a great style guide – or at least, they all should. A simple document that outlines everything from the specific colours and type to logos and taglines used by a brand and where.

Admittedly, not everyone cares about such detail (fewer still actually get excited about it). So how do you get people fired up over branding? Simple. You make an event of it. Josh McInerney, Manager of Design and Creative at Ryerson University and self-professed design nerd, explains.

I love brand guideline booklets. If you’re a design nerd like me you’ll know what I’m talking about. Continue reading

So…you totally suck at social media (but you don’t have to)

you-suck-social-mediaImage of woman using phone from Shutterstock.

Whether you’re a newcomer getting accustomed to the nuances of different social platforms or constantly active on multiple social platforms, it’s important to keep in mind your personal reputation and maintaining professional business etiquette as a brand. Guest Author Meira Khosla, Social Media Manager for Outsite The Box, explains.

As the manager of multiple social media accounts across various platforms, I’ve had the opportunity to witness various ways people present themselves through their online personas.

I could go on and on about the dos and don’ts of social branding, but so as not to bore you, I’ll just  Continue reading

Creative Cultures: Anomaly stands out from the crowd

anomaly-toronto-fresh-gigs

In our Creative Cultures series, we spend a day inside companies to learn how hiring, onboarding, and company culture play a role in employee happiness. From start-ups to design firms and all in-between, we’re pulling back the curtain on what it’s like to work in inventive and productive environments. Today, writer Helen Bullingham is at Anomaly.

Anomaly is a new model creative agency that gets things right on so many levels. The agency functions like a smooth set of lungs, breathing in the local art, music and social scene and simultaneously exhaling a very significant contribution to the art, culture and start-up scene in Toronto.

My interest in Anomaly was piqued by their unique IP (Intellectual Property) investment structure; part of their business model is to trade marketing expertise for an equity stake in businesses with potential. Continue reading

Man against machine: is your career automation-proof?

man-vs-machineImage of man at ATM from Shutterstock.

As larger shares of our work processes and workforce are being handled by machines, writer Dayton English gives an examination of the consequences and impact of the systems that were once deployed to make our lives easier are now replacing us, and provides strategies to ensure a robot doesn’t steal your job.

Every day the boundaries of possibility with technology are pushed to new horizons. Advances offer exciting innovations – it’s truly a wonderful time to be alive!

You can summon a driverless car from your smart phone. After a day out you’re free to go home and immerse yourself in a world of virtual reality, and stretch out Continue reading

Creative Cultures: The sweetness of working for Purdys

creative-cultures-purdys

In our Creative Cultures series, correspondent Crystal Henrickson spends a day inside companies to learn how hiring, onboarding, and company culture play a role in employee happiness. From startups to design firms and all in-between, we’re pulling back the curtain on what it’s like to work in inventive and productive environments. Today she’s with the sweet people of Purdys.

British Columbians, think back to some of your favourite holiday memories… chances are Purdys plays a part. Purdys is an institution in BC. From its origins as a single chocolate shop on Robson Street in Vancouver in 1907. 110 years later, Purdys has retail stores across BC, Alberta, Ontario (and soon Saskatchewan!) and boasts numerous awards — including Best Employer, Best Managed and Canada’s Best Workplace Culture. Continue reading

How to tell you’re about to get fired

freshgigs-blog-about-to-be-firedImage of employee getting fired by boss from Shutterstock.

At this point in my working life, I don’t know anyone who hasn’t lost their job – either through layoffs, outsourcing, or being fired. I myself lost a job as part of company-wide layoffs.

Losing your job sucks, there’s no way to sugar coat that. I’ve worked at several companies since my layoff experience and they’ve all gone through job cuts of one variety or another.  So while losing your job isn’t completely preventable, there are some warning signs you can look out for to better prepare yourself. Continue reading