Are you trying to find the best entry level digital marketing jobs in Canada?
Or maybe you know you want to work in online marketing, but you’re not sure which specific area suits your skills and personality best.
Have no fear, because today’s guide will give you a roadmap to success!
We’re sharing the best entry level digital marketing jobs of 2021, along with a description of what each role is like, so you can discover the one that’s right for you.
You’ll also find links to job postings in some of these positions to give you a better idea of what employers are looking for in the perfect candidate.
The Top 10 Best Entry Level Digital Marketing Jobs in 2021
Check out these 10 entry level digital marketing job descriptions to narrow down your search and find the role you’ll thrive in:
1. Social Media Specialist
Be honest: do you find yourself on social media more often than not?
This isn’t necessarily a bad thing when it comes to online marketing! As it turns out, you can actually use your love of social media to your advantage.
In the role of social media specialist, you’ll be responsible for building out a company’s social media presence and growing its list of followers.
You’ll also be responsible for creating a content calendar to organize when each social post will launch. Then you’ll help drive followers to your company’s website through compelling posts with strong calls-to-action.
You’ll also work with other team members in marketing to distribute their content across all their social media channels.
So you may be able to take all that time spent learning the ins and outs of social media and turn it into a job that you enjoy and pays well.
Psst! Learn what to look for when applying for social media jobs here!
2. Community Manager
A community manager overlaps some job responsibilities of a social media specialist, but it also has its own additional tasks that fall under the job description.
For example, on top of developing an editorial calendar and sharing social posts, a community manager is also responsible for engaging a company’s followers.
This means you’ll have to respond to any comments or questions left on your company’s posts. You’ll also work hard to spark conversations and make people feel as if they’re part of your community as you build it.
3. Content Writer
As the name suggests, content writers are responsible for creating written content for companies.
This can include writing blog articles, social media posts, website page content, newsletter and email messages, and even product descriptions.
If you’re someone who enjoys writing, this role could be a perfect fit for you.
4. Content Marketer
If you don’t want to write all day, but you enjoy doing that some of the time, a content marketer position could be a better fit.
In addition to writing, content marketers also manage a company’s overall content strategy.
This might include overseeing the social media and blog post editorial calendars and creating lead-generating campaigns.
You might even have to manage some of the marketing team, including graphic designers, content writers, and social media specialists.
So this role may require solid leadership and teamwork skills.
5. Digital Marketing Specialist or Strategist
A digital marketing specialist and content marketer seem like similar roles, but there are some key differences.
While a content marketer is more focused on the content, digital marketers are all about the overall marketing strategy.
Not only are they responsible for creating campaigns and managing them, but they must also dive into the analytics and performance reports to see how their efforts can be improved upon.
This might include analyzing and boosting page views, click-through rates, email open rates, and other key performance indicators (KPIs).
So you can think of a digital marketing strategist as someone who optimizes marketing campaigns to improve their performance.
6. Digital Marketing Coordinator
The digital marketing coordinator role is less about optimizing campaigns or even writing them and more about organization and coordination.
So, in this position, you’ll be responsible for planning, executing, and managing all the different moving pieces in marketing to ensure everything runs smoothly and on schedule.
You may also be responsible for managing other team members’ workloads.
You’ll have to communicate the game plan to keep everyone on the same page. Then you’ll need to pay attention to whether they’re accomplishing their tasks or spreading themselves too thin.
7. SEO Specialist
Search engine optimization (SEO) specialists are focused on improving search rankings, so their company comes up first or close to the top of the page in search results.
To do this, you’ll be responsible for finding keywords to target based on market research. You also must ensure that the content on your company’s website is optimized for those keyword targets.
Then, you’ll monitor performance to see what you can improve to rank your company’s content as high up on the search results page as possible.
8. PPC Specialist
Pay-per-click (PPC) specialists are laser-focused on creating ad campaigns on Google and social media sites like Facebook, Instagram, and LinkedIn.
You’ll likely be tasked with setting up and managing the ad campaigns, identifying keywords to target, creating the ads themselves, and overseeing the budget.
Then, once you launch your ad campaign, you’ll monitor KPIs and make necessary tweaks to improve performance and reduce ad costs.
9. Growth Marketing Assistant
Growth marketing managers are all about helping companies quickly earn more revenue and catapult their expansion. An assistant, or the entry level position, helps support this goal and their efforts.
So you may be responsible for:
Collaborating with the team to keep the company’s growth on track
Supporting initiatives that drive sales and upsells
Handling marketing campaigns to ensure they’re generating sales
Managing lead generation programs
… and more!
You’ll then report your efforts to the Growth Manager, so they can see what needs to be adjusted. Then you’ll tackle their ideas to do so and report back.
10. Affiliate/Partnership Manager
If you work as an affiliate or partnership manager, you’ll be responsible for finding great people or brands to partner up with to promote your company’s product or service.
For example, if your company sells protein bars, you’ll try to work with fitness influencers, gyms, food bloggers, etc. You’ll send them free protein bar samples, and they’ll share their experience with their followers to expand your company’s reach.
Besides sourcing partnerships, you’ll also coordinate contracts and ensure that the affiliates follow your brand’s guidelines and represent it well.
You’ll keep doing this week after week to boost awareness of your company and drive sales through smart collaborations.
Final Thoughts on These Entry Level Digital Marketing Jobs
After reading the descriptions and core responsibilities for these 10 entry level digital marketing jobs, we hope you have a better idea of which ones might suit your personality and skill level best.
From here, you can work on applying to jobs in those specific categories.
Spruce up your resume to make sure you hit all the qualifications employers are looking for. You may even want to consider signing up for one of the best digital marketing courses and certifications to really stand out!
One last thing to note: Just because these jobs are technically “entry level” doesn’t mean they’re not worth your time.
They can serve as the perfect foundation to set you up for a long and successful career in digital marketing. So give one of these jobs we’ve listed today a shot, and see how far it takes you!