Marketing & Creative Jobs in Canada Blog - Part 2

Creative Cultures: At Uberflip Remarkable People Build Remarkable Experiences

In our Creative Cultures series, writer Isabel Chalmers spends a day inside companies to learn how hiring, onboarding, and company culture play a role in employee happiness. From start-ups to design firms and all in-between, we’re pulling back the curtain on what it’s like to work in inventive and productive environments. Today, Isabel is at Uberflip in Toronto.

Uberflip helps businesses create remarkable content experiences, and to no surprise, hires remarkable people to do the work. Walking up to Uberflip’s vibrant open-concept office, located in the heart of Liberty Village, I can hear laughter from the hallway, and as I wait for my interview, I’m greeted by everyone who walks by (and even offered candy). One thing is clear, Uberflip is anything but a boring place to work.

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It’s More Than Just Data | Interview with Deborah Hall from Dive Networks

Deborah Hall’s work in advertising, media, and software development has taken her from the world of mobile development to her current role as co-founder and CEO of Dive Networks. Emma Bullen caught up with her to talk about her career path, company culture, and the future of marketing.

Emma Bullen: How did you get to where you are today?

Deborah Hall: My profession is mechanical engineering, but I’ve spent the majority of my career problem-solving in the digital marketing space. Throughout the course of my career, I’ve built engines and plane parts and I’ve worked in advertising, media, and software. I guess you could say that I’ve come full circle. I still work in technology, but now I make software.

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Insights on Finding a Brand Voice [Interview with Katelyn Crawford]

Katelyn Crawford’s work in advertising, sponsorship marketing, and brand development has taken her from the world of advertising to corporate, building and growing brands for Scotiabank and Cineplex Entertainment LP. Emma Bullen caught up with her to talk about her career path, tips for busy marketers, and how to build and maintain a strong brand voice.

Emma Bullen: Tell me about your career path. How have you got to where you are today?

Katelyn Crawford: I started working for advertising agencies so I could truly understand all the components that go into making an advertising campaign. Everything from briefing, the creative process, campaign execution and client management, I wanted to get exposed to (and learn) it all. That being said, I knew I wanted to transition to the client side of brand management, which is where I am now. I really enjoy being involved in all aspects of building a brand including strategic development, the customer journey and now that I’m on the other side, when I work with agencies, and I understand the process of how they produce work and where they’re coming from.

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Creative Cultures: A Thinking Ape Are Building Communities from the Inside Out

In our Creative Cultures series, correspondent Crystal Henrickson spends a day inside companies to learn how hiring, onboarding, and company culture play a role in employee happiness. From startups to design firms and all in-between, we’re pulling back the curtain on what it’s like to work in inventive and productive environments. Today she’s with the talented folks at A Thinking Ape.

 

Ask anyone who works at the near-decade-old game studio, and they’ll tell you that A Thinking Ape doesn’t build games. In fact, their much grander mission is to build vibrant communities, by strategically fostering strong connections with and between their users. This unrelenting focus on long-term engagement has led their team to produce several successful social and mobile games, including the top-grossing Kingdoms at War and the upcoming Kingdoms of Heckfire.

When I interviewed leadership at their Vancouver office about how this community-focused philosophy translates to their internal culture, it became clear that A Thinking Ape practices what they preach. Using the same philosophies that they use to build player communities, they’ve been nurturing a collaborative and supportive environment for their growing team.

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Creative Cultures: How Rangle.io is Building a Workplace Focused on Education & Growth

In our Creative Cultures series, writer Isabel Chambers spends a day inside companies to learn how hiring, onboarding, and company culture play a role in employee happiness. From start-ups to design firms and all in-between, we’re pulling back the curtain on what it’s like to work in inventive and productive environments. Today, Isabel is at Rangle.io in Toronto.

Put simply, Rangle.io makes apps, but in reality, they’re a leading force in Canada’s tech industry for a lot more than that. Leaders of diversity and advocates for education, Rangle is building a new future for Canadian workplaces where inclusion and learning reign. When it comes to Rangle’s employees, they’re a passionate and educated bunch, and not just about technology. They’re well-versed in global issues and are together taking steps to break through barriers one hire at a time.

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How to Build Authority in Digital Media as a Female Leader [Interview with Google’s Meagan Tanner]

Meagan Tanner is passionate about facilitating excellence in the digital space. A Strategic Partner Manager at Google, Meagan is responsible for working with some of Canada’s largest media companies to help them navigate through digital transformation, and empower local SMBs with the right digital solutions to grow their business. Meagan loves to travel and connect with people, and has worked in Asia, the Caribbean, Europe, and Canada, and is a regular speaker at industry events across North America. Emma Bullen caught up with her to talk about local business and career advice for women.

EB: Tell me about how you came to be Strategic Partner Manager at Google

Meagan Tanner: My career path was not one that was necessarily marked with intention. I started out in a very different field; I did a BA in International Development Studies.

I started working in a consulting firm that created and ran entrepreneurship education programs in developing countries to alleviate poverty. I spent my time on the business development side, pitching programs to international financial institutions. I was also helping to launch these programs in the countries where they would be run by local stakeholders.

I moved to the Cayman Islands for personal reasons, and there was really no work in that field there. I was trying to figure out what I was going to do and I met someone who was as living in my Condo complex. She was a Canadian lawyer who had moved to the Cayman Islands and was selling advertising for Yellow Pages. She was leaving her role to go and live in Paris, and she said, “you should take my role.” I thought, “I’m not so sure I want to do that!”,  but she ensured me that it was a great way to meet people on the island – I met 200 local business owners in my first year. So I went in, and I interviewed, and I got hired that day. That was my jumping off point into the advertising industry. I got really good at selling digital because I realized that’s where the future of the industry was going.

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Creative Cultures: Norm Li ignites a spark of greatness

Project: The Broadview Hotel, Toronto Client: Streetcar Developments

In our Creative Cultures series, writer Helen Bullingham spends a day inside companies to learn how hiring, onboarding, and company culture play a role in employee happiness. From start-ups to design firms and all in-between, we’re pulling back the curtain on what it’s like to work in inventive and productive environments. Today, Helen is at Norm Li in Toronto.

Located at Dundas and University in downtown Toronto is the visualization studio Norm Li, a rare and brilliant gem that creates Renderings, Animation and Interactive experiences for the architectural, real estate development and design industries. The studio helps clients to visualize spaces and places prior to being built or occupied. The need varies; in some instances, clients know what they want and need Norm Li’s team to bring it to life. In other instances, they seek out the design studio’s help in figuring out what that space should look like. What Norm Li delivers is a visual narrative of the space that’s so real, you can feel yourself drawn to it. And in the case of their VR applications like the image above, you can actually feel yourself in the space too.
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Goals Are Over Rated. Focus on This and Change Your Life.

Whether you call it — performance connection, stretch goals, or audacious goals — most employees focus on encouraging their employees to set goals as a management best practice. 

We do this at home too. We all have things that we want to accomplish, from saving for that big vacation to losing weight. We might set new goals once a year or once a month. We tell ourselves that setting goals improves your life, that we feel better about yourself when we reach that goal, that goal setting lets us get more done.

There’s just one problem here. The trouble about goal setting is that it can be counter productive. If you’ve ever set a new year’s resolution and not met it, you’ll know what it is. Time after time, people fall short of reaching the ambitious goal that they set out to achieve.

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Bridging the Skills Gap [Interview with Riipen’s Dave Savory]

Riipen is a technology platform that connects the greater business community with higher ed students, recent graduates, and educators through meaningful project-based experiences. Emma Bullen spoke to Co-Founder and Director of Industry Partners, Dave Savory

Emma Bullen: Tell me a bit about you. How did you get to where you are today?

Dave Savory: I grew up in Southern Ontario and moved out to the University of Victoria when I was 19. I ended up getting a business degree, and I ran a college pro-painting franchise for three summers to get some real-world business experience while I was still at school. I met Dana, who I started Riipen with, in the program at UVic. We were in an entrepreneurial class in our last semester, and we had to come up with a business idea and do all the planning for a potential venture. We wanted to do something that could potentially be taken outside of the classroom. We went through doing a mandatory Co-op program where we went through the process of sending out a million resumes and not getting anything back from companies. It was frustrating. Thinking about all the different projects and assignments that you do through your academic career that demonstrate real world value are often siloed in an academic bubble. From there, we started asking, “what if projects we were doing for course credits were for real companies?”

EB: Tell me about Riipen – when did it launch and how many users are on the platform? Continue reading

Changing The Way You Find Event Space [Interview with Yashar Nejati]

Changing the Way You Find Event Space

thisopenspace is on a mission to connect people and space to bring ideas to the world. They are an online marketplace for people to list, discover, and book unique short-term spaces from around the world. From an empty downtown retail store to an art gallery inside a heritage building, it can all be found on thisopenspace. Emma Bullen spoke to Co-Founder and CEO, Yashar Nejati.

Emma Bullen: Tell me about your background. How have you got to where you are today?

Yashar Nejati: My background is in business, marketing, and biochemistry. I worked in business and life sciences for about a year out of college, then I switched to enterprise technology sales. I’ve always wanted to start my own business and my first business was food manufacturing. We made organic dips and sold them into Whole Foods and had some success doing that. In around May 2013, we were planning an event and wanted to open a pop-up cafe for a couple of weeks and couldn’t find anywhere to do that in. It’s really the classic story, I solved my own problem and found the space. And after the event, we got feedback that accessible short-term space is a problem that a lot of entrepreneurs face.

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