FreshGigs.ca Team | FreshGigs.ca - Part 5

Author Archives: FreshGigs.ca Team

Job Interview Tips, Tell a Story and Connect

Interview-Questions

Storytelling is pretty much in our genes. We have been doing it for centuries as a way to hand down traditions, teach lessons, pass down language and so much more. We learn through a well-crafted, and most importantly, well-delivered, narrative.

It is important that you stay conversational and natural. You don’t want it to sound rehearsed – you aren’t giving a speech.

So, what better way to connect with an interviewer than to use storytelling? Its benefits are really two-fold. First, it obviously is a great way to discuss your background and how your skills fit a certain job.

“The purpose of telling stories is to get you to talk about your most memorable accomplishments, biggest challenges, the ways you deal with conflict, and how you recover from a stumble,” says author Marc Miller, in Add Storytelling to the Interview Process.

Second, it gives you a chance to showcase your personality. This is something that you can’t fake, and, according to recruiter Sandy Khan, in the end, recruiters are hiring on personality.

“You can’t fake this – there’s no point in even trying. The only thing you can do is to make sure that you’re authentic in your interview. Authenticity comes from being humble, so humility is a big leadership trait that we look for. If you are self-aware and know the areas where you need self-development, a lot of hiring managers will pick up on that. You cannot be a star from day one. They will also want to know that you will take ownership of your own career development,” she relates in How Storytelling can get you the Job you Want.

The best way to tell a story is to set it up in three simple steps, relates Miller.

  1. Clearly state the problem
  2. Describe how you solved the problem
  3. Describe the outcome

The best part is this easy equation can be applied to almost any question that an interviewer throws at you. Many interviewers come prepared with a set of questions, but there is a lot of room for you to put a storytelling spin on it. Let’s take a look at where Miller suggests getting good story material. Continue reading

5 Deadly Resume Pitfalls to Avoid

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There are more options than ever to make further your career via your online presence through social sites, professional site profiles and digital portfolios. But, don’t count out the good old resume as your most effective tool. It is the foundation, after all, of your career story. Well done, It can get your foot in the door for an interview.

Poorly done, however, and it gets thrown in the “circular file” without a second glance. Let’s take a look at some of the common issues discussed in 9 Glaring Resume Mistakes Not to Make that will earn your resume a trip to the recycle bin.

Leaving out clear dates is a red flag, no matter how you try to cover it up.

1. Grammar Errors and Typos

Employers do notice those your/you’re or there/their/they’re errors. They do notice when you choose to overuse commas or just forego punctuation almost entirely. They definitely notice when you misspell words.

“There’s no room for sloppiness. According to a 2013 CareerBuilder survey, 58% of employers identified resumes with typos as one of the top mistakes that led them to automatically dismiss a candidate,” says article author Christine Jyoti.

The best solution is to have someone go over your resume before you send it out. Spell check will not catch everything, so be sure to read over everything carefully.

2. Submitting Incorrect Information

It goes without saying that getting your own phone number wrong on your resume does not put you in a positive light. Wrong job titles, dates of employment or contact information is a red flag. At best, it makes you look sloppy. At worst, it might appear like you were intentionally trying to mislead employers. Continue reading

Easy Tips to Boost Your Creativity

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Creativity is essential in your career, from putting together an eye-catching cover letter/resume package to dreaming up your next marketing campaign. But, believe it or not, it doesn’t really just come naturally to most people. It needs to be developed just like any other skill in your toolbox.

The below list was inspired from this larger list on How to Boost your Creativity

Chances are you are far more creative than you give yourself credit for, but you just don’t write down your ideas when you think of them.

1. Commit

Just like going to the gym, or getting an education, making creativity a part of your everyday life is a necessity. Setting goals, finding mentors and setting aside time on a daily basis to work on it is important.

2. Make Time

Part of committing is officially setting time aside every day, or at least every week, to work on a creative project. If your creative project consists of writing, you might consider setting aside time first thing in the morning. According to The Best Time of Day for Creative Thinking, the prefrontal cortex is most active after first waking, and subsequently, so is creative thinking. Analytical thinking, and skills such as editing, fire up as the day goes on.

3. Keep a Creativity Journal

Keep a small notebook on hand to journal all those great ideas that pop up in your head. Chances are you are far more creative than you give yourself credit for, but you just don’t write down your ideas when you think of them. And we all know inspiration strikes at weird times: on your morning commute, eating lunch or even in that weird time right before as you are drifting off to sleep (a favorite for yours truly). Write it all down. You never know what will stick. Continue reading

6 Creativity and Productivity Tips from Creative Professionals

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While creative folks are often more known for their right-brain thinking than left-brain drive, that doesn’t mean they aren’t among some of the most productive people out there when the inspiration strikes. So, if you are a to-do lister, put the pen and paper down and pull some productivity and creativity tips from your creative cousins, as presented by 11 Productivity Tips that Creative Types Already Know.

1. Everything is a creative opportunity. Inspiration is everywhere — on your commute, at the breakfast table, at the gym and even just in everyday conversations. You are not just getting work done at work; you can draw creativity from your life outside your office, as well.

If something really isn’t working — not just isn’t going well — but in your gut, you know it isn’t working, be honest about it to yourself and your team

Keith Sawyer, research psychologist and author of Zig Zag: The Surprising Path to Greater Creativity, suggests taking this one step further. Actively seeking out ways to play can let your mind wander, letting your subconscious work. Try learning a new hobby, like hula hooping or juggling, or playing with children’s toys to encourage new connections in your brain.

2. Be obsessed. “Know your art and your science. Immerse yourself in the cultures you love and work in. Read industry news, the teachings of spiritual masters and successful entrepreneurs, listen to what the people you serve are longing for, asking for and leaning toward,” says article author Danielle LaPorte. Continue reading

New Marketing + Creative Jobs in Canada – April 11th, 2014

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Graphic Designer – Marketing Automation CanadaToronto, ON

Marketing ManagerAlberta PorkEdmonton, AB

Digital Marketing SpecialistXE.comNewmarket, ON

Web Design & Digital Production Specialist – OUTDOORsmart! Inc. – Peterborough, ON

PHP/Web Applications Developer – OUTDOORsmart! Inc. – Peterborough, ON

Sourcing ManagerLululemonVancouver, BC

Web & Digital Marketing Co-ordinator – Gowling Lafleur Henderson LLPToronto, ON

Marketing Communications Specialist – Gowling Lafleur Henderson LLP – Toronto, ON

Intermediate Art Director – BIMMToronto, ON

Studio Graphic Designer – BIMM – Toronto, ON

Senior Copywriter – BIMM – Toronto, ON

Creative Group Head – Art Director – BIMM – Toronto, ON

Business Analyst – BIMM – Toronto, ON

Corporate Communications Coordinator – Dying With Dignity CanadaToronto, ON

Marketing ManagerSGI CanadaRegina, SK

 

So What Do you Do? Using this Question to Shape your Future

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So what do you do? It’s a question we all have been asked a million times it seems. Whether we are currently employed, but looking to switch careers, or are searching for a new position, it feels a little like a loaded question. Why?

Because the answer is so much more than just what you do for a living.

The key to proper visualization is to tackle each step in the process, to look at your fears, uncertainties and even the barriers to your outcomes and become comfortable with them, almost as if it were a rehearsal.

“What holds us back from answering is often a disconnection from our narratives—the story that tells the listener where you’re from, who you are, and where you’re going. Your narrative is not just a powerful source of connection for strangers over drinks, it’s also an effective tool for personal growth,” says author Sarah Kathleen Peck in her article Answering the Dreaded “So, What Do You Do?” Question.

Peck suggests using this question as a jumping off point to develop your personal narrative and visualize your future.

“… when we use visualization as a tool to deal with uncertainty by crafting future vision stories, we can improve our day-to-day performance, become more comfortable taking action and making changes, and prime ourselves to see opportunities that we might not have seen before.”

The Benefit of visualization

Visualization allows you to create a safe space to think about and understand possibilities and our potential. We can map out a plan where we would like to go and use that as motivation.

This is different than fantasizing or just getting lost in positive thinking. Usually when you are fantasizing about your dreams, you see only the end results: the big house, the big corner office, the big car, the big client and so on. While all that is great, it can set you up for disappointment, because those things aren’t all immediately attainable or even realistic. In fact, fantasizing can have disastrous results. How Our Brains Stop Us From Achieving Our Goals (and How to Fight Back) detailed a study of graduates who were trying to find a fulfilling job. Those who spent the most time fantasizing about their career end results had applied for fewer jobs, had been offered fewer jobs and if they were able to find work, had lower salaries.

This article quoted Jeremy Dean, a psychological researcher at UCL London and the owner of PsyBlog, as saying, “The problem with positive fantasies is that they allow us to anticipate success in the here and now. However, they don’t alert us to the problems we are likely to face along the way and can leave us with less motivation—after all, it feels like we’ve already reached our goal.” Continue reading

Reduce your Stress in 5 Minutes or Less

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Whether you are on the job hunt, are a marketing consultant or are working the 9 to 5, you are likely not a stranger to stress. It is an inevitable part of our busy lives, and with more and more being expected in our professional lives, we have to actively find ways to keep it in control.

We all know the reality: stress causes major health problems. Heart disease, depression, anxiety, sleep issues, immune system issues, weight problems and so much more. But most people live by the “I can relax when I am dead” motto.

Fear of failure, not succeeding and so on can really wreak havoc with internal peace of mind.

But believe it or not you don’t need hours of meditation to distress. Take the next few minutes to check these few small things, outlined in Embrace the Chaos: How to Reduce Stress in 5 Easy Steps by Leo Babauta, which you can do in the course of your day to get relaxation results.

Take One Task at a Time

Task switching is stressful. Instead just do one thing at a time, letting go of the need to rush onto the next thing on your list.

“There will always be a next task — the nature of task lists is that they’re never ending. So let those other tasks come later. Just be in this one task, like it’s your entire universe,” Babauta suggests.

Tip: limit your email interruptions. In a small University of California study, employees were cut off from email for five days, had heart monitors strapped to their chests and their computer use tracked. While, you obviously can’t stop responding to email, the results are interesting.

“Not surprisingly, the employees were less stressed when cut off from email. They focused on one task for longer periods of time and switched screens less often, thereby minimizing multitasking,” wrote author Issie Lapowsky in Don’t Multitask: Your Brain Will Thank You.

Face your Fears

According to Babauta, it is not the external factors causing as much stress as your fears around the ideals you hold. Fear of failure, not succeeding and so on can really wreak havoc with internal peace of mind. If you have an ideal that you must be perfect, be happy at all times, earn a certain amount, etc., likely you are going to be living in a lot of stress because those things just don’t happen every day. Continue reading

Using LinkedIn as Part of Your Career Development Toolkit

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There is no doubt that LinkedIn has gained a reputation as a valuable resource for career development. According to Business Insider, there are around 277 million people on LinkedIn, and a full 94% of recruiters use social media, in particular LinkedIn, to fill open positions.

These days, some of its well-meaning features, like endorsements, seem to straddle Facebook-esque likes, which don’t mean much. However, there are ways to leverage LinkedIn’s many cool offerings to build your personal brand and further your career.

Take your recommendations and endorsement seriously and write thoughtful networking emails.

Boosting your profile’s SEO:

To be seen, you must be included in search results. And to be included in search results, you must have keywords in your profile, and the more the better, according to Jorgen Sundberg in How to Build your Personal Brand on LinkedIn. Insert relevant keywords into your heading,  job title and summary. Sundberg suggests keywords such as industry, location and company names and even people’s names.

“Bring it down to a micro level with versions of software and even post codes. See more at How to Make Google Love Your LinkedIn Profile,” he suggests.

Direct contact through groups

While not entirely a secret, this is a feature not everyone knows. You can usually connect and contact anyone directly through Groups on LinkedIn. If you have no way of contacting someone you would like to connect with, you can see what groups they are a member of, join and then make contact.  Sundberg does note that users can turn this feature off, so it is not entirely foolproof, but it’s worth a shot. Continue reading

Job Seeking Tips: Self-Promotion without Spamming

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Humility is a virtue. But so is knowing how to toot your own horn.

You need your work to be seen to build your client base, but you certainly don’t want irritate people in the process.

“In today’s competitive workplace, if your plan to get ahead is based on the assumption that hard work alone will suffice, you may find yourself being left behind as the horn blowers around you land the opportunities you anticipated were yours,” relates Margie Warrell in Self-Promotion Is Not Crucial (Unless You Want To Get Ahead!).

The key is to learn how to promote your work without, for lack of a better term, looking like a jerk. This is especially important for those who are marketing, communication and design consultants, freelancers or contractors. You need your work to be seen to build your client base, but you certainly don’t want irritate people in the process.

In The Art of Self-Promotion: 6 Tips for Getting your Work Discovered, author Jessica Grose discusses how to let people know what you can do without spamming people in the process. The tips discussed come from author Austin Kleon, writer of the book Show Your Work! 10 Ways to Share Your Creativity and Get Discovered.

Be a “scenius”

“Being a valuable part of a ‘scenius’ is not necessarily about how smart or talented you are, but about what you have to contribute,” Grose quotes Kleon as saying.

But, you don’t necessarily have to live in the “happening” cities to be in a scene. The Internet is a valuable tool to connect with those that can get you noticed. Blogs, comments, articles and the various social networking sites are all valuable ways to get your work noticed and establish yourself as a subject matter expert. 6 Ways to Increase Your Influence Online has some smart ideas to get you going.

In addition, Kleon suggests branching out beyond just connecting with others in your immediate subject matter expertise. Even if you are primarily a writer, for example, designers, graphic artists, musicians and film makers can open doors you can’t imagine.

Share something every day

According to Kleon, the great thing about the Internet is that it’s pretty fleeting. And that’s a good thing. It encourages you to share your work, even if it is not entirely perfect or complete. If yesterday’s post wasn’t your best, then you will strive to post something better today. And, most people will move on pretty quickly to what you post tomorrow. Continue reading

New Marketing & Creative Jobs in Canada, March 28th, 2014

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Marketing ManagerRed Eye TekVancouver

Graphic Multimedia DesignerConfidential Marketing CompanyToronto

Account ManagerCitizen Relations PR FirmVancouver

Media Planner – Iovate Health Sciences International IncOakville

Media PlannerPink Triangle PressToronto 

Graphic Designer – Make A Future: Careers in BC EducationVancouver

Brand & Creative DesignerMorrison HomesCalgary

Search Engine Marketing SpecialistDestination BCVancouver

Marketing StrategistKirk MarketingRichmond, BC

Graphic Designer – V!VA Retirement CommunitiesToronto

Manager of Retail MarketingMetrolinx/GO TransitToronto 

Google Adwords Specialist & Online Marketing Account ManagerAdster CreativeEdmonton

Swim Guide Affiliates Coordinator – Lake Ontario WaterkeeperToronto

Account Manager, Direct Marketing – Stephen Thomas LtdToronto

Store Development Strategy DirectoryLululemonVancouver