Creating marketing strategies, leading advertising campaigns and promotional programming, developing targeted market programs … all with customer experience at the forefront.
If you’re excited by the opportunities and challenges this objective offers, and you’d like to help lead a top 100 employer in Canada develop its national customer experience focused marketing strategy, you might be the person we are looking for to be our Manager for SGI CANADA’s Marketing team.
SGI CANADA is the competitive property and casualty insurance product division of Saskatchewan Government Insurance, offering products in Alberta, Saskatchewan, Manitoba, and Ontario. Working out of the Regina-based Head Office, the Manager for SGI CANADA Marketing is responsible for developing and managing an overall marketing strategy to support the strategic direction of the business by developing, analyzing and evaluating external marketing activities which drives demand to business partners and/or consumers.
The position identifies customer segment buying behaviours and develops targeted marketing programs, and subsequently leads: development of promotional material and lead generation support; development of advertising and promotional programs to support the overall marketing strategy; and monitoring implementation of marketing plan tactics (measuring and reporting on marketing campaigns and marketing spend).
You might be the right fit for the job if you’ve developed expertise in leading the alignment of marketing campaigns to corporate strategies and brand identity, and you know how to market to different customer segments across marketing mediums on a nation-wide scale. Our ideal candidate will have a degree in business administration or commerce with a major in marketing, as well as current and progressively responsible experience in marketing strategy following a customer experience framework. Knowledge of the insurance industry in Canada would be an asset.
Recognized as one of Canada’s Top 100 Employers for the eighth straight year, we offer a competitive salary supplemented by an excellent benefits package.
Learn more about this and other job opportunities by visiting the Careers section of our website at www.sgi.sk.ca.
Qualified and interested applicants are invited to apply online before midnight on Sunday, April 20, 2014.