Michael Zipursky | FreshGigs.ca - Part 2

Author Archives: Michael Zipursky

Digital Strategy Conference: Ottawa


Held in Ottawa from June 3-5, 2013 the Digital Strategy Conference will dive into the essentials of planning, integrating and improving digital initiatives.
Three days of educational sessions designed to help organizations stay relevant, competitive and resilient.

Key areas of learning:

  • Digital landscape and eco-system
  • How-to assess digital maturity
  • Organization and operational readiness
  • Data strategy, performance measurement and digital analytics
  • Essentials of content, social and mobile strategy
  • Making sense of paid media

Full details on what you’ll learn:

Digital Strategy Conference Ottawa 2013Location:
Held at the University of Ottawa
Morisset Hall
65 University Private
Ottawa, Ontario K1N 9A5

Here are a list of facilitators, guest speakers and case study presenters:
Learn from leaders in their field, experienced practitioners dedicated to sharing what they know with you.

Register early for the best price, register your team for the best value:
Get 50% off your 3rd and each subsequent team member:

Digital Strategy Conference: Vancouver


At the Digital Strategy Conference you will get 3-days of educational sessions delivered by industry leaders and learn the essentials of digital strategy.

Here is a summary of what you will learn:

  • Digital strategy definition and models
  • How-to assess digital maturity
  • Data strategy fundamentals
  • Performance measurement and digital analytics essentials
  • Content, mobile / multiscreen and social strategy
  • Making sense of paid media
  • Case studies and applied learning through exercises and check lists

There are two locations: Vancouver on April 23-25 and Ottawa on June 3-5.

Digital Strategy Conference VancouverThe Vancouver event will be held at:
UBC Robson Square
800 Robson Street
Vancouver, British Columbia, Canada
V6Z 3B7

Full details on the speakers, agenda and registration can be found at:

We’ll be posting additional details on the Ottawa event soon.


Do You Love Your Job? INFOGRAPHIC

Recently over 5000 Canadian professionals responded to a FreshGigs.ca survey that looked at what people really think about their job.

Take a look at the infographic below we created with the results from that survey. Let us know what you think in the comments and please help us spread the word by using the share buttons above or the ‘click to tweet’ below.

“Love Your Job? Compare With Other Canadians: Infographic” Click to Tweet

Do You Love Your Job Infographic

(Click the image to view it at full size)

Embed this infographic: Copy the code in the box below and paste it into your own website
<a href="https://www.freshgigs.ca/blog/do-you-love-your-job-infographic"><img title="Do You Love Your Job? INFOGRAPHIC" alt="Do You Love Your Job? INFOGRAPHIC" src="https://www.freshgigs.ca/blog/wp-content/uploads/2013/02/Do_You_Love_Your_Job_Infographic-291x1024.jpg"></a>
<a href="https://www.freshgigs.ca/">Infographic brought to you by FreshGigs.ca</a>

Leadership & Innovation Conference Coming to Vancouver


On April 11th, 2013 thousands of professionals from across Canada will gather in Vancouver to discover the ideas and trends shaping the future of leadership.

This one day conference features 5 Internationally renowned bestselling authors and business icons, who will share an exciting blend of cutting edge thinking and real world experience on today’s most critical leadership issues.

Through this special offer, you and your colleagues can take advantage of our preferred pricing and SAVE $50 off the regular price by using promo code FRESH online.

PLUS – When you register 3 or more people, you’ll save an ADDITIONAL $50 off for a total savings of $100 per pass!

Don’t miss out on your chance to gain a competitive advantage and network with over 1,500 of Canada’s most influential leaders.

Registration and full details available here

Online Advertising Trends in Canada: INFOGRAPHIC

According to those who ‘predict’ the future, newspapers were supposed to be ‘dead’ by now. They’re not. Maybe they never will be.

While that debate rages on, one shift that leaves little room for argument is the growth seen in online advertising. We put together this infographic that explores trends in online advertising in Canada, media comparisons and how Canada stacks up against other countries.

“16% Increase in Online Advertising in Canada: Infographic” Click to Tweet

Online Advertising Trends Canada Infographic(Click the image to view it at full size)

Embed this infographic: Copy the code in the box below and paste it into your own website

<a href="https://www.freshgigs.ca/blog/online-advertising-trends-in-canada-infographic"><img title="Online Advertising Trends in Canada: INFOGRAPHIC" alt="Online Advertising Trends in Canada: INFOGRAPHIC" src="https://www.freshgigs.ca/blog/wp-content/uploads/2013/02/OnlineAdvertisingTrendsCanada-384x1024.jpg"></a>
<a href="https://www.freshgigs.ca/">Infographic brought to you by FreshGigs.ca</a>

Marketing & Media Trends for 2013 in Canada: Insights From Industry Thought Leaders


Four thought leaders in the marketing, media and advertising industries share their insights into trends for 2013. Thanks to BCAMA for holding this great marketing and advertising panel event.


  • Marketing world is more liquid.
  • Be more inclusive in every way you operate.
  • Listen to new interns.
  • Brands need more full frontal nudity.
  • Need more transparency and to have more honest conversations.
  • Use big data as a force for good, not evil.
  • Help each other, rather than be intrusive.
  • Everything has changed (social media, etc). But, values haven’t.
  • Understand the need you are fulfilling.


  • While we have less control on many things these days, we can still control our brands.
  • Find meaning and purpose that end audience is after.
  • Think “Why” and not just “What” and “How”.
  • Key considerations: Brand Purpose / Retail is Everywhere / Emerging Markets / P2P / Transparency / Private in Public / Alpha Boomers / Big Data / Hyper Predictive.

Continue reading

Top Tech Ads of 2012

In December of last year (yes, that’s 2012), Adweek published a post called “10 Most Watched Tech Ads of 2012”.

In the post they embedded 10 ads that received the most views, which Visible Measures who tracked all this defines as “combination of paid, owned and earned media performance.”

Advertising is first about capturing attention and interest. It needs to resonate and stir up emotions – such as laughter, happiness, sorrow or anger.

These are ‘winning’ ads. So are they amazing? Do they deserve to be watched over 70 million times (as the Samsung ad in the #1 spot was)? Or do they just plain suck?

What are your thoughts?

Advertising is first about capturing attention and interest. It needs to resonate and stir up emotions – such as laughter, happiness, sorrow or anger. Great advertising however, does much more than this. It causes people to take action.

Whether that’s to make a donation, kick a bad habit, or trade your hard earned dollars for the latest gizmo.

So take a look at these ads (we’ve included the top five below) and let us know what you think?

Which is your favourite? And is the order of the top five the way you’d have it, or would you change the order around?

#1 – Galaxy SIII

#2 – Intel and Toshiba Continue reading