Kim Pickett has been in the advertising business since 2001 and has owned KIMBO Design for over 15 years. Kim receives around ten emails per day with links and attachments to design portfolios. Emma Bullen spoke to her about what she looks for and how to create a kick-ass portfolio.
Emma Bullen: “What do you look for in a portfolio?”
Kim Pickett: “I look for a designer that matches the work that we do here at KIMBO Design and the work I have done with my signature style. If someone does approach KIMBO, they should have a tailored portfolio. Look at where you’re applying and curating your work so it fits and it’s in line. Look at your target audience. What are they going to engage with? You’re not doing it for yourself; you’re doing it for your audience. I can tell very quickly a designer applying to work at KIMBO is a fit.”
EB: “Where do you start when you’re building a portfolio?”
KP: “Start with a brief — ask yourself, “What do I want out of it? Do I want a job? Do I want to win awards?” Hone in on your purpose for creating your portfolio before you get started.
“The most important thing is having a portfolio online. People are busy. If I’m on my phone, I want to see it and be responsive. Some designers don’t know how to program. That’s okay — trade favours with a developer or use the tools that are out there and do a decent job. Add white space and let the work speak for itself. Don’t go overboard, just be clean and simple.”