What is an SEO Specialist: Job Description | FreshGigs.ca

SEO Specialist: Job Description

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A Search Engine Optimization (SEO) Specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.

Simply put, in the words of SEO.com, “it is the job of the SEO specialist to make your website show up at the top of the search engine results. Ten years ago that job looked a lot different than it does now, and it requires a whole new skill-set from what was needed back then.

A modern specialist must be a problem solver and decision maker, with the ability to prioritize and develop relevant and engaging content. You know the old adage, “Content is king?” well, modern SEO specialists know that search engines are placing increasing value on quality content – which will invariably include keyword or phrases that increases traffic to a site.

They may also test and implement testing various search engine marketing techniques, web site layouts and advertising for search engine optimization. They also know the importance of internal links and the ability to problem-solve comes in handy when trying to find the best locations and the best approach to internal links.

An SEO Specialist will analyze websites for improvements, have an in-depth knowledge of keyword research, understand SEO copywriting and serve a liaison between various departments.

Modern SEO specialists know that search engines are placing increasing value on quality content – which will invariably increase traffic to a site.

A degree and a minimum of one to three years of web experience is required for the SEO Specialist position, including knowledge of HTML, CSS, programming language and blogging. A good summation of what the SEO Specialist really does can be found here:

According to the site Payscale.com, the average salary in this field is around $45, 216 – give or take, depending on experience.


Ready to hire an SEO Specialist? Post a job with Canada’s top marketing and creative job board now.

Looking for a job in SEO? Check out our listings.


www.payscale.com – find out compensation ranges in the industry
www.linkedin.com – there are countless groups devoted to the topic of Search Engine Optimization/Marketing
www.seo.com – online marketing agency dedicated to SEO

  • haGAR

    Great description ,, thump up for it 🙂

  • lee

    So do you have a job offer for me 🙂 seopremo

  • hi nice seo is best way for bussiness tnx

  • Ya today Quality Content Driven The SERP

  • Paul Teitelman

    Overall a pretty good description!

  • Nice piece of content about seo specialist. Thank you for sharing with us. Quikseo

  • nice

  • Excellent perspective!!

  • I recently searching for SEO Executive for my projects. Is it possible to find someone for remote operation.

  • Great description! There’s also a good amount of tracking, reporting, and discussing progress with team-members and clients directly.

  • Very impressive blog thanks for this update. keep on blogging, we are excepting such kind of blogs. Thanks

  • Nice piece of content about seo specialist. Thank you for sharing with us

  • A good understanding of search engines

  • james brian

    That’s nice………… We know quality content is the backbone of SEO. Keep posting 🙂

  • azita

    Is there anybody to help me about my website? I think my menu in first page have link problem and google can not index mu pages correctly

  • Thank you nice piece of content about seo specialist really helpful.

  • Is it necessary to have SEO skills. As, There are many who can’t afford that.

  • Nice explanation for SEO specialist. However, I think every SEO specialist has its own specialities to gain results.

  • That Pudding Pop Nigga

    Oh shit

  • Interesting post. Cheers

  • I just like to have the SEO specialist to have my website get good rankings in google.


  • Great explanation for SEO specialist. Thank you for sharing your experience in SEO.

  • Clem Horn

    The most important thing an SEO specialist needs to knowing how to interpret the data and making decision based on that, psychology of your target market and damn good copywriting skills.

    The rest is easy all done for you with SEO software tools and plugins and if you know how to implement these tools and make the work properly, you’ll already rank better without the need for an SEO specialist, unless that is what you need.

  • Nice post. I was searching for SEO specialist jobs best practices and I found this.

  • Nice information

  • Important and understand artical. it’s helpful for us.

  • Vahid

    Could you express what does SEO coordinator do?

  • The profession of the SEO Specialist explained in a simple and effective way. Nice post!

  • Federico Grillo

    Man, I love seo copywriting and… link building! 😆

  • it is great seo job profile….

  • I can recommend the Seokaos in Turkey for seo specialist.

  • I liked this description, sometimes it’s really hard to explain to even myself 🙂

  • I really want to thank you for your help.
    Thank you for your guidance

  • Greg I

    Are you Looking for a job or a future in the SEO field? Then I would recommend you read the information given on this page as it gives you details on what an SEO expert does and how it works.

  • best way for bussiness karton bardak

  • nice

  • Md Jahid Hasan

    WOW Good You content about Modern SEO Specialist, SEO Expert, Really Helpful