A Copywriter is tasked with producing the written content that is combined with visual elements in promotional material. He or she will write slogans, radio and TV scripts and Internet content, as well provide written material for everything from sales letters and catalog copy to white papers and email campaigns.
A Copywriter should have strong verbal and written skills, as well as be detail oriented and able work under and meet strict deadlines.
Copywriters work closely with marketing and advertising departments, graphic designers and clients to produce original content that will engage the targeted audience. They have to have a deep understanding of the subject of their content, the audience and even competitors’ activities.
A Copywriter should have strong verbal and written skills, as well as be detail oriented and able work under and meet strict deadlines.
Most employers prefer Copywriters to have a degree in journalism, English or related courses.