While Technology has made some roles endangered (think postal worker, bank teller and travel agents), technology has also created roles within some corporate teams. Urberflip, a technology provider whose tools allow marketers to aggregate social content released a list of 9 roles that a modern marketing team needs and cites some of the recent trends for influencing these changes. These trends include:
- Content marketing
- Marketing automation
- Social media
- Big data
Below are four of these new roles. One might just be right for you:
Content Director
Created out of content marketing is the role of content director or manager of content. The person in this role will be responsible for developing and managing the content that buyers value and that ultimately feeds SEO efforts.
While the role of traditional journalist may be moving towards extinction the role of brand journalist is emerging and on the rise.
The person in this role not just writes content but also curates third-party content, manages others who work on content pieces and tracks the ROI of these efforts.
This role might work for you if you have a writing background, PR or marketing with an interest in diving deep in to products, services and the needs of the customer.
Brand Journalist
While the role of traditional journalist may be moving towards extinction the role of brand journalist is emerging and on the rise. These brand journalists are in charge of the storytelling of the brand and targeting to specific audiences.
Coming likely from the field of copywriting and traditional journalists, the brand journalist, will monitor industry related information and craft copy that aligns to company’s mission.
Community Manager
With the emergence and popularity of social media platforms brands have no choice but to be on them and to be active with their fans, customers and naysayers. A community manager does exactly that- manage the online community on Twitter, LinkedIn, Facebook and others. This role is responsible for engaging the audience, answering their questions and ensuring sensitive situations do not get out of hand.
The community manager will be using content from the content director and the brand journalist on the social profiles they manage. Even though you will be behind the computer screen this role is best for someone who likes to socialize and is well organized!
Marketing Automation Manager
The evolution of technology and the online environment including social platforms has created the role of the marketing automation manager. This individual creates the strategy for the inbound and outbound campaigns, nurturing leads through the sales cycle and working to convert prospects to paid customers.
This role straddles the marketing side and the sales side in an organization and will be required to learn an automation tool like Eloquoa, Marketo or Pardot.
Are you in a role that is newly created or hiring for one? Tell us about it.