A Marketing Manager develops and implements the strategic marketing plans for an organization. He or she is in charge of generating growth in company’s sales by targeting the right customer base with a variety of marketing techniques. This includes planning, executing marketing campaigns, recommending appropriate sales and marketing channels and guiding the research and analysis of market data.
A Marketing Manager may also be responsible for hiring and training marketing and sales team, as well as supervising various job duties.
This position is in charge of creating a market for the specific product /service that the company provides through collaboration with other departments, such as public relations, customer services, etc. In addition, a marketing manager will design and conduct market research studies, as well perform data analytics on a study or campaign. A Marketing Manager may also be responsible for hiring and training marketing and sales team, as well as supervising various job duties.
In general, the Marketing Manager position requires a degree in marketing or a related field and at least seven years of experience. Marketing Managers may start their careers as buyers, sales representatives or public relations specialists and move into the position after obtaining an advanced degree.