An information Architect provides positive user experience by planning and designing the information structure for websites and web applications. This position focuses on the target audience, the technologies that are used to create the sites and the actual information on the site. An Information Architect will organize information and design strategies using data from usability testing on how users interact with a company’s communications systems.
They also must be able to coordinate with Web Producers and creative and production departments to implement their strategies.
Information Architects must be able to translate user behavior into media structure, craft interactive experiences, produce workflow diagrams and other production materials, as well as organize information into site maps, to name few job duties. They also must be able to coordinate with Web Producers and creative and production departments to implement their strategies. An understanding of web production software, such as Visio, Dreamweaver, Office and Photoshop is required.
A degree in information technology, MIS or Engineering is generally preferred for the Information Architect position. A strong portfolio is also considered beneficial.