Brand Managers are tasked with the success of brands or products. They overall plan, develop and direct marketing efforts to increase the value and performance of a specific brand, service or product. A Brand Manager must focus on developing a brand’s profit and loss performance, image and positioning compared to competitors.
Most employers require Brand Managers to have a degree in business, marketing or a related degree.
Brand Managers must have a good understanding of their audience and customers and have strong creative, analytical and organization skills. A Brand Manager must also have a good handle on consumer and market insights, including the ability to analyze market data, and he or she may be tasked with conducting consumer research. The position requires close collaboration with marketing, advertising and media departments.
Most employers require Brand Managers to have a degree in business, marketing or a related degree. Many prefer that Brand Managers also hold an advanced degree.