An Art Director establishes the conceptual themes and style direction for all staff on a project, such as advertising, product packaging, print media, movies and more. Art Directors general have the authority to choose vendors and have the final creative say in the absence of a Creative Director.
Art Directors are usually required to have three to five years’ experience in their field before moving into a leadership position.
Art Directors will act as the main liaison between clients and the design team and must be able to understand a client’s needs and translate that into a creative concept. They also often work closely on project schedules and budgets.
The position requires strong graphic design, people management and collaboration skills. A solid understanding of marketing and advertising principles is also important.
In general, a degree in fine arts and graphic design is preferred for the Art Director position, but experience and a strong portfolio are also acceptable in lieu of education. Art Directors are usually required to have three to five years’ experience in their field before moving into a leadership position.