Web Optimization Design Specialist - Vancouver | BuildDirect | FreshGigs.ca | 12/12/12
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Web Optimization Design Specialist Full-Time

Location: Vancouver
Company Name: BuildDirect ()
Category: Marketing / Strategy, Online Marketing, Web Design / Development

You are blazing trails and so are we. You have set the standard for web optimization, using analysis, creativity, and iterative testing to enhance the customer experience and deliver impressive web conversion rates. As a Web Optimization Specialist, you will work with the design and digital teams to create new web pages and customer flows.You are an HTML and JavaScript whiz but you are more than just a skilled coder. You bring broad business and marketing knowledge, with an entrepreneurial spirit and an expertise in dynamic landing page management and content personalization strategies. You'll thrive in our environment where challenging the status quo is at the heart of our purpose and continuous improvement is a value.


  • Develop web pages to create unique customer experiences, constantly assessing impact using A/B and multivariante testing
  • Ensure html/CSS code meets best practices
  • Create testing plans (A/B and multivariate) and provide recommendations on copy, images, videos, layouts, and product offers that will increase conversion rates
  • Perform data analysis to interpret test results and communicate findings

Expected Outcomes

  • Increase conversion rates by 100% within 6 months
  • Complete 3-5 of tests per month
  • Develop effective working relationships with web designer and other members of the marketing team

Desired Skills and Experience

  • 2+ years online marketing experience
  • Solid understanding & experience of website testing and optimization processes
  • Demonstrated experience with dynamic landing page management and content personalization strategies
  • Skilled development of users flows, wire frames & navigation schemas using HTML, CSS, Javascript & jQuery
  • Proficiency in usability, MVT, and A/B testing platforms. Experience with Optimizely and Endeca a plus
  • Understanding of best practices for web, tablet, and mobile information architecture and design
  • Strong entrepreneurial spirit
  • Well developed analytical skills and attention to detail
  • Results focused and the ability to manage multiple priorities with a sense of urgency and orientation to deadlines
  • High levels of integrity and a commitment to do what you say you are going to do
  • A desire to learn and continuously improve
  • Excellent written and verbal communication, interpersonal and presentation skills
  • Collaboration and the ability to build relationships and contribute to a team
  • Bachelor’s degree in marketing or related field

About BuildDirect:

Founded in 1999, BuildDirect is an e-commerce provider completely disrupting the retail building products industry by bridging the gap between the manufacturer and end user. By simplifying the supply chain, solving a heavy freight shipping issue that plagued the industry and creating a proprietary data-driven platform that benefits manufacturers, partners and customers alike, BuildDirect customers ultimately enjoy up to 80% cost savings. The company is headquartered in Vancouver, B.C, with eight warehouse locations in the US and hundreds of thousands of satisfied customers. For more information visit www.builddirect.com . Our office is located downtown and is easily accessible by public transit.

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