VP, Marketing - Toronto | FinanceIt Canada Inc. | FreshGigs.ca | 05/02/15
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VP, Marketing full-time

Location: Toronto
Company Name: FinanceIt Canada Inc. ()
Category: Marketing
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Are you the right Fit?

We’re looking for a growth hacker and experienced marketer to provide leadership for our marketing team. The VP of Marketing will be responsible for leading a team focused on ramping up our acquisition channels which include Direct Mail, Online (SEO, SEM, Social), PR, Partnerships and Local.

The ideal candidate will have a deep understanding of how to acquire SMBs, working with marketing automation platforms, analytics, data, vendor management, project management and the growth hacking funnel.


  • Lead and grow a marketing team focused on acquisition, engagement and retention strategies
  • Build out our Point of Sale support materials for our merchant Partners
  • Manage all vendors including agencies and printers
  • Develop and improve upon existing reports
  • Build out tactics and campaigns related to acquiring merchants through Direct (Direct Mail, Print Ads, etc..), Online (SEO, SEM, Social), PR, Partnerships and Local Marketing
  • Ensure appropriate metrics are in place to measure the success of marketing initiatives
  • Adjust marketing strategies accordingly to meet changing market and competition conditions
  • Establish and develop strong working relationships with relevant stakeholders, business partners and industry influencers
  • Accountable for company marketing budget and evaluation, and hitting customer acquisition targets
  • Develop and maintain a strong brand experience across multiple stakeholder groups and through multiple online and offline product experiences


  • 5+ years of extensive marketing experience
  • Experience working with marketing automation platforms such as Pardot, Omniture, Hubspot, etc.
  • Deep understanding of B2B cross-channel marketing, specifically which content is best suited to different marketing efforts
  • Experience designing products and experiences for a retail environment
  • Experience with local retail marketing engagement (see UBER and Lululemon)
  • Solid understanding of traditional marketing: print, sales support, direct mail
  • Advanced knowledge of internet marketing (SEO, SEM, display/banner advertising) and digital marketing
  • Proven ability to manage budget to revenue and spend targets; ability to manage a variety of efforts with a scrappy approach to doing more with less; strong solutions-orientation
  • Knowledge and understanding of the financial services and payments industries (not required but a plus)
  • Demonstrated experience in research and evaluation methodologies to ensure marketing and communications return on investment

Compensation & Benefits:

  • Salary based on experience
  • Performance based bonus plan
  • Staff Stock Option Plan
  • Group Benefits Plan
  • Subsidized gym and fitness program

Office Location

296 Richmond St W, Toronto, ON
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