About Sortable

Sortable is fixing the broken ad-tech industry and simplifying operations for publishers worldwide. Our mission is to change the future of online advertising for publishers—and we need you to get there. We help publishers optimize yield and unify publishing operations teams. By providing the right data, we empower publishers to make better decisions about monetization, content, and audience acquisition. Fast-growing and privately funded, we’re proud to be a tech company with deep roots in Waterloo Region, Canada.

What you’ll do

The VP of Marketing position is responsible for overseeing the development and implementation of Sortable’s marketing and communications strategy, including B2B partnership development, trade marketing and PR, content marketing and distribution, experiential (conferences and sponsorship), brand building and expansion, and product marketing support.

Reporting to the CRO, this position will also work closely with the Publisher Development team and CRO, supporting revenue generation efforts through strategic digital marketing programs, new customer acquisition, and best-in-class sales collateral and presentations.

• Effectively manage and grow existing Marketing team to consistently deliver on expanding marketing priorities
• Manage defined annual marketing budget
• Master the competitive universe, inform the roadmap as appropriate, and provide other team members with messaging and content to stay ahead
• Develop product positioning, messaging and value proposition for maximum user impact
• Oversee all experiential efforts, including: tradeshows, conferences, workshops and custom events
• Oversee digital marketing strategic planning and execution, including: SEO, digital advertising, social media, email marketing, and distribution
• Exceed customer marketing expectations and contribute to a high level of customer satisfaction in everything we do
• Combine both quantitative (metrics) and qualitative (user feedback) data to optimize conversion funnels, and drive customer retention and satisfaction
• Monitor customer, market and competitor activity and provide feedback to company leadership team and other company functions.
• Work with product managers to shape successful product launches

Requirements

• 5+ years experience managing a marketing team within a SaaS or digital advertising company, coupled with 10+ years of experience within a B2B marketing and/or advertising environment
• Experience in hiring, training and managing a high performance team
• Proven track record growing SaaS services using internet marketing techniques
• Significant experience working with online advertising platforms including Adwords, display networks, Facebook, and retargeting, including appropriate attribution modelling
• Successful track record of crushing marketing KPIs, including:
• MQL, Churn, CLV, CAC, and NPS
• Experience optimizing conversion funnels and developing innovative conversion strategies
• Experience with effectively partnering on large-scale project teams and driving tasks to completion
• Advanced knowledge of web analytics tools (e.g. Google Analytics), proficiency in marketing automation (Hubspot) and CRM software (Salesforce)
• Work with BI to create, monitor and improve media attribution dashboards and relevant KPI’s for daily, weekly and monthly sharing
• Relevant University Degree or College Diploma

Bonus points and nice to have qualities

• Ability to conduct and report on multivariate testing and A/B experiments
• Working experience as a product marketer, defining a product’s messaging, positioning, value proposition, and brand
• Previous marketing experience within a credible SSP/DSP/Exchange/Header Bidder company

What do we offer you?

You’ll have the opportunity to make things happen at Sortable. We’re proud to be recognized with accolades for our company growth (Deloitte Fast50/Fast500, PROFIT 500) and workplace culture (Digiday WorkLife, Canada’s Top Small & Medium Employers). Not bad for a company that started as four engineers in 2011.

Our competitive advantage? Our people.

Your growth: At Sortable, we value autonomy, taking ownership of your role, and continuous learning. Your growth here is important and we’ll invest in your success with training, feedback, and development.

Our culture: We’re fiercely obsessed with our culture. It’s protected, guided, and influenced by people like you who value transparency, collaboration, and diverse perspectives and experiences. We believe that our workplace should reflect the world we want to live in and work hard to make it a reality.

How to succeed at Sortable: The underlying foundation of who we are and how we behave is built on a team of individuals who make others feel safe to exchange feedback, respect differences, and take calculated risks. Productive. Curious. Smart. Nice. Selfless. Think you’d be a perfect fit? We’d love to hear from you.

Perks and the nice stuff!

We make sure you’re able to come in and do amazing work. In addition to unlimited snacks (a nod to our startup beginnings), you’ll get perks and benefits to help you maintain a healthy work-life balance:

• Comprehensive health benefits for you and your family
• Catered lunches and a stocked fridge to keep you full and focused
• Equity in Sortable so you have stake in the company and decisions
• Life @ Sortable initiatives like volunteer hours, learning credits, and fitness credits to invest in your well-being

Plus all the fun stuff that our staff dream up, like Cocktail Fridays, solar eclipse viewing parties, beach dress up days, fitness challenges, talent shows, team sports and clubs. Because we create our best ideas when we’re inspired, comfortable, and engaged in the work we do and the people we see every day.

We’re here to help.

At Sortable, we're dedicated to ensuring equal employment opportunities. If you require accommodation in the recruitment process, please email 79eb6612@freshgigs.ca. All inquiries will be held in confidence.