Vice-President, Marketing - Toronto | Steer Technologies Inc | | 22/03/23
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Vice-President, Marketing full-time

Location: Toronto
Company Name: Steer Technologies Inc
Category: Marketing
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About the role

The Vice-President, Marketing is responsible for leading and developing STEER’s world-class brand positioning and global marketing strategy to align with STEER’s strategic business objectives. You will assume oversight of STEER’S brand image, promotional activities, and external/public communication strategy that drives commercial success.

Vice-President, Marketing will work collaboratively with Executive Leadership Team to develop and execute the strategic vision and roadmap for the company.


  • Drive the strategic direction of marketing activities that is consistent with the company’s board policies and objectives.
  • Oversee the comprehensive marketing and branding strategies that promote brand awareness and adoption of company’s service.
  • Assign resources, including materials, funds, and human resources, to execute marketing policies and programs.
  • Lead the middle managers to develop and implement integrated marketing campaigns and approve the promotional campaigns, event, and other programs.
  • Lead the marketing department in collaboration with other departments to identify market trends, competitive threats, and growth opportunities.
  • Examine marketing budget and measure the effectiveness of marketing campaigns to ensure that they are delivered on time and within budget.
  • Coordinate the setup of key division(s) and the appoint the corresponding senior positions.
  • Approve overall personnel planning, and select directors and other executive staff.
  • Build and maintain relationships with key industry influencers and media outlets to drive positive coverage and brand awareness.
  • Represent the company at industry events and conferences to build brand awareness and relationships with key stakeholders.


  • A degree in business, marketing, economics, management or related fields.
  • At least three years of experience as marketing Vice President/Marketing Director in automotive industry.
  • A proven track record of five or more years of experience in marketing positions or management positions in the organization.
  • Demonstrated experience managing and developing strategic branding and communications plans and developing multi-tactic marketing programs to advance an organization’s mission.
  • Experiences in the electric vehicle industry is highly preferred.
  • A Strong mix of strategic thinking and flawless execution with a willingness and ability to deliver outstanding results on time.
  • Strong leadership and management skills, with experience managing and developing high-performing teams.
  • A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and presentation skills.
  • Strong analytical and problem-solving skills.
  • Strong communication skills both written and verbal which must be effective at influencing staff.
  • Ability to perform under pressure and ability to prioritize and multi-task responsibilities.
  • Thorough and detail-oriented.
  • Multi-lingual is an asset (French, Spanish, German, Cantonese, or Mandarin).
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