Social Media Strategist - Nepean, Ontario | Grade A | FreshGigs.ca | 03/10/17
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Social Media Strategist full-time

Location: Nepean, Ontario
Company Name: Grade A ()
Category: Social Media
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Grade A Digital is an innovative service provider that offers unique social media management, strategy, and training services for it’s clients. We are looking to add a Social Media Strategist to our growing team.

The Social Media Strategist develops social media and content strategies, helping to grow a client’s business through a variety of online and social channels. The strategists helps to grow the client’s business and ensuring the team execution meets and exceeds client expectations. In this role, the Strategist insures that the agency provides:

  • Sound and responsible social media / content strategy and planning.
  • Proper and innovative execution of work in all areas on schedule.
  • A consistently superior creative product.

The Day to Day

  • Collaborates with the Creative Services Manager and Social Media Coordinators in creation of marketing recommendations, strategies and actions for the client.
  • Reviews, analyzes and evaluates the following, relative to the client’s needs and objectives: all assigned creative projects, internal agency projects and assigned new business projects.
  • Provide client platform / business updates on a regular basis to demonstrate upcoming opportunities and threats to their business.
  • Defining project scope, estimate and writing scope of works and technical specifications, works with account team in the creation of project specifications and time plans.
  • Educates account team and clients and manages their needs and expectations.
  • Determines project risk on an ongoing basis, escalates issues as needed.
  • Employ a variety of research techniques to understand and analyze online data and provide insight about relevant online conversations and voices in those conversations.
  • Presenting content and social media strategy deliverables to clients.
  • Creating development plans for online content; recommending content types and organization based on user needs and marketing goals, identifying content gaps.
  • Selecting and evaluating content; developing site content matrix.
  • Content development and editorial calendar planning.
  • Familiarity with content management and editorial processes preferred.
  • As needed assist in the execution of on-going content for clients.
  • Monitor and analyze online media and other relevant digital communications channels.
  • Work closely with clients and account teams on the development of social media programs and strategies.
  • Prepare reports summarizing the results of social media campaigns.
  • Strong business and personal ethics.

What you Bring

  • Bachelors Degree in Marketing, Advertising or Business preferred.
  • Interest in and aptitude for developing social media and content strategy solutions.
  • Minimum of 3 years of social media marketing experience in a corporate or creative agency setting.
  • Possesses understanding of Social advertising campaign management and optimization.
  • Monitors the latest trends in social media, including advertising formats, channels and technologies to improve campaign performance and provide recommendations on how clients can best leverage new tools and services.
  • Compile data across several social media platforms and create monthly reports, including analysis for insights, optimizations and future strategy development.
  • Demonstrates strategic insight to develop long term execution plans from client’s stated business objectives and implement those plans.
  • Exhibits solid communication skills to effectively present strategic and tactical plans to clients and internal teams - new business experience a plus.
  • Displays understanding of business concepts and client objectives to identify campaign expansion opportunities.
  • Possesses well developed analytical ability to extract insight from data and plan next steps across multiple marketing mediums.

Why should you work here?

  • Awesome, inclusive corporate culture.
  • Salary based on what you bring to the table.
  • Flexible schedule to fit your family's needs.

Grade A is an equal opportunity employer and welcome applications from all qualified candidates. Accommodations are available upon request for all candidates taking part in the selection process.

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