Social Media and Website Design Specialist - London ON | Trudell Medical International | | 03/02/14
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Social Media and Website Design Specialist Full-Time

Location: London ON
Company Name: Trudell Medical International ()
Category: Social Media, Web Design / Development



  • Design and execute a positive and engaging user experience (UX) based on best practices and innovation to ensure the website and social media sites reflect TMI’s market leadership
  • Translate complicated scientific studies/reports into persuasive copy
  • Translate requests from internal customers into creative and impactful copy
  • Develop unique content for website and social media sites
  • Design and write copy for website and social media sites
  • Ensure brand consistency and maintain corporate identity and brand strategies
  • Publish content for multi-device optimization
  • Respond to audience content


  • Develop an understanding of audiences and their needs
  • Collect data to evaluate success and suggest improvements
  • Generate weekly/monthly metrics reports to demonstrate measurement of social media impact
  • Perform web based research to monitor trends and current events


  • Develop and implement social media plans
  • Design and maintain websites
  • Use storyboarding and wireframing where appropriate
  • Execute other related strategic and tactical plans


  • Develop social media guidelines
  • Build active and sustainable online communities by driving conversations on applicable social media platforms
  • Conceptualize and present new approaches and solutions to problems
  • Monitor the marketplace for new and upcoming trends, campaigns, technologies, and best practices
  • Recommend process improvements


  • Ensure compliance with relevant health and safety legislation, including the Workplace Safety and Insurance Act, the Occupational Health and Safety Act, etc.


  • Adhere to all relevant policies, procedures and legislation


  • Perform special projects as required
  • Participate in ongoing training and professional development, as appropriate
  • Fully utilize TMI resources to ensure delivery of a quality product to all internal and external customers at a minimal cost


  • College Diploma in Web Design, Development, Graphic Design
  • Three to five years experience designing and creating website and social media content
  • Knowledge of user experience (UX) design and usability principles
  • Search Engine Optimization (SEO)
    • Knowledge of landing page optimization methodologies
  • Strong written/verbal communication and presentation skills
    • Excellent grammar and copy-editing skills
    • Solid writing skills in multiple forms, e.g. plans, print, digital
    • Digital and online communication expert
    • Layout and typography
  • Web enthusiast
  • Creative mind
  • Social media expert
  • WCAG 2.0 level AA for websites and web content is an asset
  • Intermediate expertise in:
    • Graphics, Multi-Media, and Design Applications:
      • Photoshop, In Design, Illustrator, Dreamweaver, Acrobat, Premier Pro, After Effects, Captivate, Articulate, MS PowerPoint, Flash
  • Solid understanding of:
    • Programming Languages:
      • HTML, Cascading Style Sheets (CSS), Drupal, ASP, JavaScript, VBScript, Microsoft .Net, XML Flash Action Script, MS Excel, MS Access, PHP
  • Advanced expertise in:
    • Operating Systems:
      • Apple, PC
    • Other Software:
      • MS Office, Wordpress
    • Web Browsers:
      • Internet Explorer, Chrome, Firefox, and Safari
  • Web Analytics Platforms:
    • Google Analytics, Hootsuite, Omniture, Facebook Insights
  • Knowledge and adherence to applicable legislation in applicable jurisdictions, e.g. privacy, French language, accessibility, etc.
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