Social Media and Website Design Specialist - London, ON | Trudell Medical International | FreshGigs.ca | 16/10/13
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Social Media and Website Design Specialist Full-Time

Location: London, ON
Company Name: Trudell Medical International ()
Category: Social Media, Web Design / Development

Plan, create, and implement high impact visual communications for digital, online, social media, and web platforms. Support the management and growth of corporate social media channels and groups.
RESPONSIBILITIES INCLUDE:

CONTENT DESIGN AND CREATION

  • Design and execute a positive and engaging user experience (UX) based on best practices and innovation to ensure the website and social media sites reflect TMI’s market leadership
  • Translate complicated scientific studies/reports into persuasive copy
  • Translate requests from internal customers into creative and impactful copy
  • Develop unique content for website and social media sites
  • Design and write copy for website and social media sites
  • Ensure brand consistency and maintain corporate identity and brand strategies
  • Publish content for multi-device optimization
  • Respond to audience content

RESEARCH AND MEASUREMENT

  • Develop an understanding of audiences and their needs
  • Collect data to evaluate success and suggest improvements
  • Generate weekly/monthly metrics reports to demonstrate measurement of social media impact
  • Perform web based research to monitor trends and current events

PLANNING AND

EXECUTING

  • Develop and implement social media plans
  • Design and maintain websites
  • Use storyboarding and wireframing where appropriate
  • Execute other related strategic and tactical plans

MAINTENANCE AND IMPROVEMENT

  • Develop social media guidelines
  • Build active and sustainable online communities by driving conversations on applicable social media platforms
  • Conceptualize and present new approaches and solutions to problems
  • Monitor the marketplace for new and upcoming trends, campaigns, technologies, and best practices
  • Recommend process improvements

HEALTH AND SAFETY

  • Ensure compliance with relevant health and safety legislation, including the Workplace Safety and Insurance Act, the Occupational Health and Safety Act, etc.

POLICY COMPLIANCE

  • Adhere to all relevant policies, procedures and legislation

SUPPLEMENTARY

  • Perform special projects as required
  • Participate in ongoing training and professional development, as appropriate
  • Fully utilize TMI resources to ensure delivery of a quality product to all internal and external customers at a minimal cost

QUALIFICATIONS:

  • College Diploma in Web Design, Development, Graphic Design
  • Three to five years experience designing and creating website and social media content
  • Knowledge of user experience (UX) design and usability principles
  • Search Engine Optimization (SEO)
    • Knowledge of landing page optimization methodologies
  • Strong written/verbal communication and presentation skills
  • Excellent grammar and copy-editing skills
  • Solid writing skills in multiple forms, e.g. plans, print, digital
  • Digital and online communication expert
  • Layout and typography
  • Web enthusiast
  • Creative mind
  • Social media expert
  • WCAG 2.0 level AA for websites and web content is an asset
  • Graphics, Multi-Media, and Design Applications:
    • Photoshop, In Design, Illustrator, Dreamweaver, Acrobat, Premier Pro, After Effects, Captivate, Articulate, MS PowerPoint, Flash
  • Programming Languages:
    • HTML, Cascading Style Sheets (CSS), Drupal, ASP, JavaScript, VBScript, Microsoft .Net, XML Flash Action Script, MS Excel, MS Access, PHP
  • Operating Systems:
    • Apple, PC
  • Other Software:
  • MS Office, Wordpress
  • Internet Explorer, Chrome, Firefox, and Safari
  • Web Browsers:
  • Google Analytics, Hootsuite, Omniture, Facebook Insights
  • Intermediate expertise in:
  • Solid understanding of:
  • Advanced expertise in:
  • Web Analytics Platforms:
  • Knowledge and adherence to applicable legislation in applicable jurisdictions, e.g. privacy, French language, accessibility, etc.
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