Why This Role Matters

Roadpost connects people in remote and adventurous locations. Our content and community strategy brings our brands—Roadpost, BlueCosmo, and ZOLEO—to life, engaging diverse B2B and B2C audiences. As Content and Community Manager, you’ll shape storytelling and community initiatives, enhancing our global presence and deepening authentic connections, particularly for ZOLEO.

What You'll Do

• Craft channel-perfect narratives. Plan, write, and refine high-impact copy for SEO pages, Amazon listing, email nurture flows, social posts, long-form thought leadership, and video scripts - adapting voice, structure, and CTAs for each touchpoint.
• Grow a vibrant community. Lead ZOLEO community-building initiatives, including storytelling, social campaigns, and cause-driven partnerships that unite users around adventure, safety, resilience, and giving back.
• Innovate with Gen AI. Leverage generative AI tools and vibe marketing techniques to enrich content production, streamline workflows, and deliver impactful, personalized storytelling.
• Operationalize HubSpot. Build and optimize HubSpot Marketing Hub workflows - segmentation, AI email sequences, lead scoring, A/B tests, and performance dashboards - that connect content to revenue.
• Drive e-commerce storytelling. Create and continually test copy that lifts conversion on ZOLEO & BlueCosmo product pages, Amazon listings, and retailer sites.
• Amplify user stories. Source and elevate compelling user-generated content and customer stories, fostering a sense of community and authentic brand advocacy.
• Lead influencer partnerships. Coordinate with influencers and media partners, ensuring consistent brand messaging and maximizing campaign impact.
• Collaborate cross-functionally. Work closely with marketing, sales, customer care, and product teams to align content strategies with broader business goals.
• Analyze and optimize. Monitor content performance through analytics, apply SEO best practices, and provide actionable insights to enhance results.
• Manage editorial operations. Oversee content calendars, editorial schedules, and digital content libraries.

Qualifications & Skills

Must-Have

• 8+ years in content marketing and community management, ideally within telecom, consumer electronics, outdoor/adventure, or related technology sectors.
• Demonstrated success crafting and executing content strategies that drive measurable engagement, lead generation, and community growth.
• Proven expertise writing for both B2B and B2C audiences, especially in safety-oriented or adventure-focused industries.
• Hands-on experience designing community programs, influencer initiatives, or grassroots campaigns.
• Proficiency with generative AI for content creation and vibe marketing to enhance brand storytelling.
• Advanced HubSpot Marketing Hub skills, including building AI-enabled email sequences, dynamic lists, A/B tests, and performance dashboards.
• Strong SEO knowledge, content optimization capabilities, and experience with keyword research.
• Exceptional analytical skills with the ability to interpret content performance data and drive actionable insights.
• Excellent organizational abilities to manage multiple initiatives simultaneously.
• Strong technical competencies in Adobe Acrobat, Microsoft Office Suite; familiarity with Illustrator, InDesign, and MS Publisher is advantageous.

Nice-to-Have

• Previous experience within connectivity, IoT, or satellite communications.
• Familiarity with API-driven content distribution and integration processes.
• Portfolio demonstrating AI-assisted creative or visual assets (e.g., AI-generated illustrations) alongside traditional copywriting.

How We Work

We’re a dynamic, fast-paced team driven by transparency, innovation, and continuous improvement. You'll directly impact brand growth, have access to senior leadership, and enjoy the autonomy to create meaningful connections with our global community.
We recognize that no candidate meets every requirement perfectly. If you are passionate about storytelling, community engagement, and using innovative tools like generative AI to enhance content strategies, we encourage you to apply.

What We Offer

• Competitive salary
• Hybrid, flexible working environment
• Significant impact on brand growth and global community presence

Application Process

Submit your resume, portfolio of work, and a brief cover letter detailing your relevant experience and enthusiasm for this role.

Applications must include a portfolio with multi-channel content samples; submissions without work samples will not be considered.

Note: This is an 18-month maternity leave replacement contract (August 2025 – February 2027).