Senior Online Marketing Analyst - Toronto | Questrade Inc. | | 03/03/14
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Senior Online Marketing Analyst contract

Location: Toronto
Company Name: Questrade Inc. ()
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Internet master? Analytics obsessed? We want to hear from you!

Move over 4 P’s of marketing, the 3 C’s of marketing are here – Creativity, collaboration and challenge! You will find them right here in the Marketing department at Questrade.

And where does the Senior Online Marketing Analyst fit into this?

The purpose of the Senior Online Marketing Analyst is to generate qualified leads via online marketing and deliver continuous growth and improvement against key metrics.This opportunity is exciting and dynamic, and all within a 14-month contract.

What’s it like working as a Senior Online Marketing Analyst at Questrade?

As the Senior Online Marketing Analyst you’re responsible for the day-to-day management and optimization of all online marketing campaigns (search, display, content, SEO). You will also conduct ongoing analysis leading to continual improvement of all online marketing channels.

Need more details? Keep reading...

You will lead online marketing programs with your SEO and SEM expertise, work with relevant stakeholders and develop strategies to realize identified goals. You will create and execute a complete SEO strategy, including but not limited to: site architecture, keyword analysis, meta tags, categorization, social media optimization, and video marketing. You will execute and manage paid online marketing campaigns across various platforms, including but not limited to: search, display, and content. You will work closely with Google Account Team and other search partners to manage performance and ensure adoption of latest technology and products. You will continuously track, measure, evaluate and optimize Display, SEM and SEO performance using analytics tools. You will act on your campaign and competitive analyses to identify trends, formulate insight, conclusions and recommendations to help us better ourselves and stay up-to-date on the latest online marketing trends. You will maintain a strong understanding of Questrade’s service offering, the relationships with vendors, existing business models and the flows of data in the business. Additionally, you will share your knowledge and train the team on SEO best practices.

So are YOU our next Senior Online Marketing Analyst? You are if…

You are an SEM qualified individual and Google Certified Professional. You developed and demonstrated this expertise with proven success in planning and executing SEO strategies through your degree/diploma in marketing, business management or equivalent and 5+ years experience in online marketing. You possess excellent analytical skills, with advanced Excel abilities and experience with web analytics tools such as Omniture and Google Analytics. You pride yourself in your ability to identify, document and communicate your insights and recommendations in an effective manner. You are adept at project management and possess a strong understanding of project implementation methodologies. You are a go-getter who takes ownership of multiple projects and tasks, and drives them through to completion. You are an effective communicator, problem-solver, and decision-maker, which still holds true in high-pressure situations. You have mastered the art of managing your workload efficiently while maintaining quality, paying attention to details, and following established processes and procedures. What would make us a better match? You have working knowledge of web technologies: HTML, JavaScript, CSS, PHP. You have strategic planning and/or digital experience with a marketing communications or media agency. You have working knowledge of affiliate marketing and have previous experience in financial services.

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