About Us:

MoneyKey is an online financial service provider offering consumers access to various financial products through the power of online technology. Our organization has experienced phenomenal growth since its inception in 2011 and thrives on entrepreneurial spirit, passion and top-tier talent.

About You:

We are seeking an experienced Brand and Communications Marketing professional who is looking to join a fast pace, high growth, energetic, and forward-thinking team. You picture yourself with a vibrant and entrepreneurial organization where your ideas will be heard and you have an opportunity to showcase your talents and great skills!

You have a passion for “building the brand” through effective communications and performance marketing strategies with a proven track record of improving brand reputation to enhance customer experience and drive growth. If you are creative, analytical, results driven and will thrive in a highly dynamic financial services environment – this opportunity may be perfect for you.

Responsibilities

• Execute and oversee MoneyKey’s brand building strategy and initiatives.
• Develop and execute retention and direct response campaigns to increase sales conversion and retention rates.
• Manage the development and production of all customer facing content including PR release, sales support materials and direct mail.
• Ensure all communication channel activities are aligned with the business KPIs, brand and compliance guidelines.
• Lead the content marketing with the ability to drive top notch creative and build market differentiation while delivering against business KPIs including engagement and lead generation support.
• Establish and creatively iterate on MoneyKey’s “epic brand and product story”, finding effective ways to translate product features and innovations into go-to-market messaging.
• Oversee the day-to-day relationships with external vendors and partners.
• Direct, lead, coordinate and coach the communications, brand and customer experience team.
• Provide regular reports, insights, and analysis to track ROI on marketing investments.
• Effectively coordinate with legal and compliance to ensure requirements are met, while maintaining the brand voice and identity.
• Be an expert on competitive brands and the marketplace.
• Be the “Editor-in-Chief” for all content creation rooted in the brand.
• Function as a leader and voice for the brand within and outside the company.
• Creatively utilizing digital media to connect with non-technical audiences.

Requirements

• Bachelor’s degree relating to Marketing/Communications, journalism, economics or finance.
• Minimum of 5 years of experience in direct response marketing, brand, and communications.
• Experience with CRM software, ESP platforms and MS Office.
• Experience in online marketing and financial industry preferred.
• Effective communicator, able to synthesize and simplify complex information so that it resonates with consumers.
• Extensive experience with product positioning, and launching brands and products to market.
• Strong writer and oral communication skills with excellent proofreading ability.
• Experience as an editor.
• Strong planning and campaign oversight skills.
• Creative thinker with a strong analytical mind.
• Extensive social media program experience – including, but not limited to corporate/industry blogs, Twitter, LinkedIn and industry-specific social media outlets.
• Strong organizational skills, excellent written and oral communication skills, including experience in high-level business discussions.

We welcome and encourage applications from individuals from all groups, including aboriginal, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, sexual orientation, creed, family status, national origin, age and gender.

We thank all applications for showing an interest in this position. Only those selected for an interview will be contacted. No agencies or phone calls.