SUMMARY OF POSITION DESCRIPTION:
•The Senior Marketing Analyst works within the Strategy & Analytics team. The Strategy & Analytics team provides the quantitative services, through data mining, reporting, modeling, and analysis for Aimia clients. We work with a diversity of clients and this position provides an ideal opportunity to strengthen business knowledge as well as technical and project management expertise.
ROLES AND RESPONSIBILITIES: key responsibilities & specific tasks.
•The candidate must feel comfortable working closely with internal and external clients and be able to present their work in a professional manner. The candidate will focus on external client business, using analysis techniques and modeling to build aid in the development strategies and tactics in support of consumer loyalty and employee recognition programs.
•Typical client assignments include reporting, pre and post campaign analysis, data management, customer segmentation, predictive modeling (retention, acquisition and renewal strategies), and general business consulting.
•The candidate will be required to translate customer data into meaningful solutions. This includes the ability to proactively identify trends in information that lead to customer insight and actionable solutions for our clients.
•Expectations of the Senior Marketing Analyst include:
Provide support within the team in executing analytical plans for various internal and external clients.
Understand and meet clients’ business objectives and expectations.
Focus on project delivery, within the allocated time and budget.
Ensure project integrity by implementing and adhering to quality control processes.
Work alongside the project manager to learn and execute the team’s capabilities and portfolio of quantitative products.
•Analysis & Decision Making - Analyzes problems and situations, and their impacts on the business and its global network. Delivers commercial, fact-based, forward thinking decisions.
•Strategic Thinking - Brings to life our vision of becoming the recognized global leader in loyalty management. Aligns personal and workgroup activities to the organization’s strategic goals and leverages its global network to provide value to the customer.
•Customer Centricity - Builds and delivers solutions for internal and external customers that meet and exceed their needs, identifying innovative opportunities that will benefit them, creating value added services, and working in partnership with customers to drive the business forward.
•Results Orientation - Manages performance, holding self and others accountable to effectively and efficiently complete work responsibilities. Demonstrates initiative, a strong commitment to achieving meaningful results, and acts on opportunities to create value.
•Building Collaborative Partnerships - Encourages personal achievement and excellence. Plays a part in attracting, developing, and retaining top talent. Ensures that all talent receives mentoring, training, feedback, and development opportunities.
•Building Talent - Establishes authentic, genuine and open relationships inside and outside of the organization to build a foundation of influence. Fosters an inclusive culture that makes people feel valued and respected. Works effectively with others across the organization to achieve goals.
•Adaptability - Responds resourcefully and shows nimbleness when faced with new challenges and demands. Effectively manages the pressures and complexities of various situations. Moves forward positively and productively under conditions of change or uncertainty.
QUALIFICATIONS AND EDUCATION REQUIREMENTS: key qualifications (must have) & preferred skills.
•SAS for data management, manipulation, analysis, and modeling.
•SQL and MS Access and an understanding of relational databases.
•Experience in statistical modeling.
•An understanding of computer programming logic/concepts.
•MS Excel – experience building spreadsheet models.
•MS PowerPoint – ability to confidently present own work in a visual and accessible way.
•Strong communication skills, both written and oral. Candidates must be accustomed to communicating with clients – both in making formal, standup presentations and just speaking off the cuff in a convincing manner.
•Attentive to detail.
•Solid business awareness and the ability to add value to client relationships through consulting and analysis.
•Bias for action.
•Oriented towards continuously improving processes.
•Preferred: Bachelor of Science in Mathematics, Econometrics or Statistics (or related field).
•Minimum: Undergraduate degree - B.Com, B.Sc. or Bachelor of Arts with related experience in quantitative analysis.
•We are seeking candidates with at least two to three years of experience following graduation. The ideal candidate’s experience will be in analytical roles, preferably within the marketing field.