Search Engine Marketing (SEM/PPC) Specialist - Toronto, ON | | 02/10/14
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Search Engine Marketing (SEM/PPC) Specialist full-time

Location: Toronto, ON
Company Name: Company Confidential
Category: Marketing

Boutique Digital Agency Seeks Experienced Search Engine Marketing (SEM/PPC) Specialist

We are looking for an experienced SEM/PPC Specialist with years of experience running Google AdWord campaigns to research, implement, manage and report on paid search campaigns for a variety of clients. The position will be located at our office in Toronto, ON.

The position will carry out the day-to-day management of all SEM campaigns (the majority of which are done through Google AdWords); launching, monitoring and maintaining campaigns, doing keyword research and A/B testing, allotting budgets and bids, writing ad copy and making recommendations on landing pages. This position will also be responsible for analyzing and reporting to key stakeholders on all SEM campaigns each month.

Ideal candidate will have:

  • Strong understanding of and experience working with SEO (search engine optimization), SEM (search engine marketing, especially Google AdWords) and Google Analytics
  • Experience doing keyword research, setting up and managing Google Ad campaigns
  • Experience managing substantial budgets for Google Ad campaigns
  • Google AdWords certification:
  • Fundamentals
  • Either Advanced Search or Advanced Display
  • Excellent communication, research and analytical skills
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