1) Establish positioning, identify target audiences, and develop marketing plans with sales
and marketing objectives across different channels such as website, social media, and
2) Establish distribution networks in Canada and overseas for products and services;
3) Lead and direct the execution of marketing strategies from start to finish;
4) Initiate market research, analyze customer insights, consumer trends and market
analysis, and marketing best practices to build successful strategies;
5) Provide feedbacks and suggestions to production team to assist in product
6) Present ideas and suggestions to internal team, and communicate with senior leaders
about marketing strategies and budgets;
7) Conduct national and international travel for sales and marketing objectives.
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