Sales and Marketing Coordinator - Toronto, ON | Usability Matters | | 03/10/14
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Sales and Marketing Coordinator Full-Time

Location: Toronto, ON
Company Name: Usability Matters ()
Category: Business Development, Copywriting / Writing, Social Media

Usability Matters is a dynamic studio devoted exclusively to user experience strategy, design and research.

We offer a dynamic and supportive working environment. We believe in work-life balance, as well providing a breadth of experience and education. Our varied client list affords us the opportunity to work on a wide range of projects across many industry sectors.

Our pride in our team and our work shows in everything we do.

We’re looking for a team member who can provide support to our growing team as well participating in the execution, tracking and reporting of all marketing initiatives for Usability Matters.

We need someone who’s excited about the following responsibilities:

  • Coordinate with Marketing Director on execution of marketing elements
  • Coordinate with Marketing Director in the research, development, and ongoing implementation of a content strategy across multiple social media platforms
  • Researching and writing long and short form content based on the needs of our target audience. Content will include webinars, whitepapers and case studies
  • Manage and implement the publication and deployment of an editorial calendar
  • Gather, research and prepare communications material for internal and external audiences
  • Manage all social media. This includes community management through our suite of tools
  • Assess, on an ongoing basis the results of our content marketing efforts and modify + optimize as necessary
  • Write award submissions on behalf of Usability Matters
  • Write and publish company newsletters
  • Write and organize distribution of press releases
  • Research, coordinate sponsorship, and attend industry events and conferences
  • Develop marketing materials
  • Update website content, including copy and supporting graphics
  • Monitor web analytics and report on marketing metrics
  • Write, proofread and fact-check materials
  • Event planning, budgeting and participation
  • General marketing tasks and administration as required

Other areas might also include:

  • Liaise with marketing lead and company partners to identify opportunities with clients
  • Work with team to ensure they have the necessary product info and competitive knowledge to represent company's products effectively
  • Author proposals for new client projects
  • Support on sales activities including research

To be successful in this role you’ll need to have:

  • Diploma or degree in a related field
  • 2-4 years working in marketing/business environment in a supporting role
  • Excellent verbal and written communication skills. You MUST be a good writer.
  • Exceptional organizational skills
  • Attention to detail, with the ability to multi-task
  • Demonstrated teamwork, initiative, and problem solving skills
  • Familiarity with Hootsuite, Adobe CS5 (InDesign, Photoshop and Illustrator), WordPress, Google Analytics, with willingness to learn

You might be the right person if you:

  • Can adhere and adapt to tight schedules and project conditions
  • Are able to roll with the punches and adapt when things change
  • Have no problem pitching in where needed to get the job done
  • Manage your own timelines and work effectively within a team-based environment
  • Are motivated, enthusiastic and hard-working
  • Have a great client manner and are comfortable in any professional setting
  • Are self-motivated and think innovatively
  • Can remember to put your dishes in the dishwasher, not the sink

Office Location

215 Spadina Avenue
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