Product Marketing Writer - Toronto, ON | Tulip Retail | FreshGigs.ca | 01/06/16
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Product Marketing Writer Full-Time

Location: Toronto, ON
Company Name: Tulip Retail ()
Category: Copywriting / Writing

About us // Tulip Marketing
Tulip is a retail technology company that has built a mobile platform exclusively for store associates. We’re a team powered by both technology retail experts who have worked with and for retailers over the past 20 years. By placing Tulip-enabled iPads into the hands of store associates, our goal is to provide them with instant and reliable access to the product information, while also being able to transact, communicate, and collaborate in an omnichannel world. We focus 100% on the store associate and enabling them throughout their shopper’s path-to-purchase.

You would be joining our team of marketers as a Product Marketing Writer, where you will be exposed to the inner workings of a fast-growing company. The marketing team’s mandate is to build a collaborative relationship with sales, help to drive new business, and bring Tulip into the next stage of growth by differentiating in a noisy space.

About you // Tulip’s Product Marketing Writer
While years of experience may help, we’re mostly concerned with your ability to learn independently, communicate abstract ideas concisely, and ask hard questions even when it’s uncomfortable. You will be responsible for taking a highly complex system and distilling it into internal and external written literature, as well as diagrams and graphics. You must have stellar oral and written communication skills, as well as patience and humility. We accept no egos. Tulip is a big believer in collaboration, asking questions, and above all--listening to one another.

You will work directly with the Head of Marketing, Lead Visual Designer, and liaise with key individuals from the Product Delivery and Development teams. You will be reporting to the Head of Marketing and the role is based in downtown Toronto, with the option to work from home at least some of the time.

BEFORE YOU APPLY
REQUIRED: Please include 3-5 documents WITH COVER LETTER and RESUME (PDF-only) that demonstrate your best writing and drawing. Exclude any proprietary information.

  1. Online help docs or UI messaging is especially relevant, but any document where you break down a complex topic for the appropriate audience is acceptable.
  2. Diagrams using any of the aforementioned tools, including Illustrator, Omnigraffle, or Visio (or other) to demonstrate your ability to create a visual representation of complex systems.
  3. Any process work that shows the evolution of a piece, from beginning to end, would help demonstrate your workflow.
  4. Cover Letter and Resume in PDF format ONLY

Your Role in 3 Parts

1. TECHNICAL RESEARCH, WRITING, AND PUBLISHING

    • Ensure all deliverables are of high quality, adhere to standards and guidelines, and are written in appropriate style and tone for product and audience according to target market
    • Create both text and multimedia deliverables (Illustrator/Omnigraffle/Visio) in close collaboration with the development teams, UX designers, and other stakeholders to enable sales, marketing, and product team to train, sell, and promote the Tulip App
    • Distill and explain complicated processes and infrastructure in a clear and understandable manner
Proofreading and editing content for usability, readability, and linguistic correctness

2. BUILD AND MAINTAIN TECHNICAL DOCUMENTATION DATABASE

    • Develop a Technical Communication Style Guide
    • Defining terminology that is simple, consistent, and conforms to industry standards
    • Producing written documents that answer common customer questions
    • Responsible for maintaining RFP database and acting as the liaison between sales, marketing, and product when RFPs need to be produced
    • Write, edit, and maintain communication content such as scripted replies, forms, processes, training materials, and operational manuals

3. INTERNAL EDUCATOR, ADVOCATE, AND LIAISON

    • Cultivate strong relationships with developers, gurus, and other stakeholders, to make sure every document you ship gets a thorough review so that it’s as reliable as it can be
    • Be a technical resource for internal stakeholders such as Sales and Marketing
    • Champion quality and usability of both printed and digital documents, graphics, and diagrams
    • Act as an advocate for an excellent user experience, whether it relates to the app, documentation, or diagrams
    • Maintain constant contact with Product team to stay updated on current issues and requirements

MUST-HAVES

    • 5+ years of technical writing experienceA university degree in technical communication or a related subject or a language-based university degree
    • Ideally first-language proficiency in English, or excellent written and spoken skills in English
    • Ability to draw, sketch, and materialize diagrams using Visio/Illustrator/Omnigraffle
    • Comfortable working to tight deadlines, deliver on time, and ensure high quality
    • A willingness to acquire product knowledge and learn new technical and soft skills at short notice
    • Talent in making information accessible to audiences of different knowledge levels
    • Strong level of autonomy with the ability to drive projects with limited guidance
    • Highly adaptable with the ability to manage multiple projects simultaneously while maintaining quality

NICE-TO-HAVES

    • Experience of the retail industry as well as common back-end systems (ecommerce, OMS, etc.)
    • Experience in working in a commercial environment
    • Experience of MS Office applications, especially MS Word and MS PowerPoint, as well as Google Docs

OUR MARKETING STACK

    • Google Apps
    • Creative Cloud (Illustrator, InDesign, Photoshop)
    • Visio/Omnigraffle/Sketch
    • Asana, Trello
    • HubSpot
    • Sidekick
    • SalesForce
    • Slack
    • WordPress

UPON SUBMISSION OF APPLICATION

    • REQUIRED: Please include 3-5 documents that demonstrate your best writing and drawing. Exclude any proprietary information.
    • Online help docs or UI messaging is especially relevant, but any document where you break down a complex topic for the appropriate audience is acceptable.
    • Diagrams using any of the aforementioned tools, including Illustrator, Omnigraffle, or Visio (or other) to demonstrate your ability to create a visual representation of complex systems.
    • Any process work that shows the evolution of a piece, from beginning to end, would help demonstrate your workflow.

WHY WE'RE AWESOME!

    • Flexible work hours
    • Collaborative work environment
    • Snacks!
    • Quarterly social events
    • Birthday and Anniversary celebrations
    • Showers on site
    • Weekly team lunches
    • Awesome supply of coffees, teas and fresh beans
    • Centrally located in downtown, close to restaurants and pubs, easily accessible by public transit
    • Working with the big names of retail
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