About Us:

WAAD Ventures Corporation is a fast-growing hospitality group based in Mississauga, Ontario. We own and operate multiple restaurant brands across Ontario, including our flagship Breakfast and Brunch Concept. As we continue to expand, we’re building a strong, passionate head office team to support our growth—and we’re looking for a motivated, hands-on Marketing Director to join us.

Key Responsibilities:

Strategic Marketing Leadership

• Develop and execute marketing plans and campaigns for all brands under the company portfolio.
• Monitor performance against goals and adjust strategies to meet business objectives.
• Lead and guide the marketing team to achieve departmental targets and growth metrics.
• Work closely with other departments to align marketing efforts with business objectives and client experience.
• Communicate marketing strategies clearly across departments and external partners.
• Develop corporate communication strategies and support public relations initiatives.

Market Intelligence, Research & Commercial Insights

• Conduct ongoing market intelligence and competitive analysis across the hospitality and restaurant sector.
• Analyze local demographics, customer behaviour, and geographic demand trends to support site marketing and targeting.
• Monitor and report on industry trends, consumer preferences, seasonal demand patterns, and market shifts.
• Track and benchmark key market players, competitors, and emerging concepts.
• Provide insights to support:

o Campaign targeting and messaging strategy

o New store launch positioning

o Menu innovation and product strategy

o Pricing and promotional positioning

· Collaborate with Operations and Business Development teams to:

o Identify new revenue opportunities

o Support partnership targeting

o Support new market and location expansion strategies

· Produce periodic market insight reports to support leadership decision-making.

Brand & Online Presence Management

• Oversee the enhancement and consistency of all brand identities across platforms.
• Ensure continued improvement in the company’s digital presence, including websites, social media pages, and Google listings.
• Monitor and evaluate social media and website performance metrics regularly.

Team Management & Content Oversight

• Supervise content creators and social media specialists to ensure high-quality, engaging, and brand-aligned content.
• Lead, mentor, and manage the Marketing team.
• Review, approve, and provide feedback on marketing materials and campaigns.

Franchisee Collaboration

• Serve as the main point of contact for franchisees regarding marketing initiatives.
• Present marketing plans, gather feedback, and align strategies with franchisee goals to ensure cohesive execution.

Influencer & Media Relations

• Overlook the relationship management with influencers, bloggers, and media outlets to drive brand exposure.
• Coordinate outreach efforts and evaluate partnership performance.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• 3–5 years of experience in a marketing leadership role, preferably in a multi-brand or franchise environment.
• Strong understanding of digital marketing, branding, and content strategy.
• Proven experience managing teams and cross-functional collaboration.
• Strong analytical and commercial thinking skills.
• Excellent communication, leadership, and organizational skills.
• Experience using marketing analytics tools and reporting dashboards.

Preferred Skills:

• Hospitality, restaurant, or retail marketing experience.
• Understanding of local market demographics and consumer behaviour analysis.
• Experience supporting business expansion or new location launches.
• Knowledge of SEO, Google Business Profiles, and online reputation management.

What We Offer:

• Collaborative and supportive work environment
• Professional growth opportunities
• Opportunity to help scale multi-brand hospitality businesses in Canada
• Benefits
• Casual dress
• Company events
• Discounted or free food
• On-site parking
• Store discount
• Flexible work hours

Schedule:

Tuesday to Saturday