Position Overview

Product Marketing Manager is responsible for creating and communicating compelling narratives, defining and communicating our market segmentation and driving our go-to-market strategy.

Responsibilities and Deliverables

• Responsible for ensuring that the Quality Management Solution portfolio of products meets Revenue, Scorecard and Market Share goals.
• Devise and execute the Go-to-Market plan for the Quality Management portfolio working cross-functionally to identify gaps in our GTM engines.
• Leverage exceptional writing skills to develop and promote relevant content including blogs, press releases, whitepapers, webinars, eBooks and other thought leadership pieces
• Develop and refine materials for use by sales including persona cards, value propositions and market positioning sheets
• Stay abreast of the competitive landscape for your assigned vertical market or product portfolio and product reports on competitive trends and threats
• Understand the key capabilities, differentiators, benefits and use cases for target customer segments
• Liaise closely with Product Management and Sales to identify and act on market opportunities for new products or features
• Work with segment Partners to promote Intelex through various channels
• Develop client case studies, testimonials and lead the advocacy marketing initiatives for your assigned market segment
• Create and curate content, assets and tools including: white papers, articles, blogs, podcasts, sales presentations, ROI tools and other market-facing materials.

Organizational Alignment

• Reports to the Director of Product Marketing, interim into  SVP, Marketing
• Builds and maintains relationships with cross functional teams within the organization.

Qualifications

Skills & Work Traits

• High-energy individual ready to grow a highly motivated and dedicated marketing team.
• Track record of developing outbound marketing campaigns including creative message execution.
• Ability to establish goals and set clear expectations, prioritize activities, and follow through with timely execution in a fluid, cross-functional team environment.
• Excellent written and verbal communication skills.
• Detail-oriented and analytical
• Innovative, self-starter work ethic.

Technical Competencies

• Experience with Marketing automation tools.

Experience

• 3-5 years in a product marketing role in an enterprise software and/or application delivery company (preferably in an EHSQ environment).
• Extensive experience developing and validating positioning, messaging, competition, segmentation, go to market strategy and developing pricing models for a fast-paced, high growth technology market.
• Background in supply chain or quality management would be a preferred asset

Education

• Post-secondary degree in Marketing, Communications, Business, or a technical speciality.
• MBA in a related field an asset.

Company Overview

With more than 1000 clients and one million users, Intelex Technologies Inc. is a global leader in Environmental, Health, Safety (EHS) and Quality management software. Since 1992 its scalable, web-based platform and applications have helped clients across all industries improve business performance, mitigate organization-wide risk, and ensure sustained compliance with internationally accepted standards (e.g. ISO 9001, ISO 14001 and OHSAS 18001) and regulatory requirements. Intelex is one of Canada’s most highly awarded and fastest-growing tech companies and has been named one of Canada’s Most Admired Corporate Culture, Best Managed Companies in Canada, one of the fastest growing companies in PROFIT Magazine, as well as one of the country’s top employers by Aon Hewitt and Best Small and Medium Employers. For more information, visit www.intelex.com