Product & Brand Marketing Manager - Toronto, ON | Big Viking Games Inc. | | 27/11/13
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Product & Brand Marketing Manager Full-Time

Location: Toronto, ON
Company Name: Big Viking Games Inc. ()
Category: Advertising / Branding, Business Development, Marketing / Strategy

Big Viking Games is Canada's leading social & mobile game development studio.  Based in London, Ontario with a secondary studion in Toronto our team of developers, artists & game designers are industry veterans who embrace the challenges of HTML5 mobile game development.  We are highly motivated, hard-working, and positively competitive.

The primary responsibility of a full-time Brand & Product Marketing Manager based out of our Toronto, Ontario studio is to set direction and create marketing plans for the corporate brand along with those for new games and features.

Responsibilities include:

  • Contributing to the overall marketing, communication and public relations strategy
  • Acting as a driver of marketing for all products and lead for related initiatives (internal and external)
  • Reporting directly to the CEO on PR outreach, and marketing communications efforts
  • Managing and assisting in the development of marketing assets
  • Procuring RFPs for various marketing initiatives
  • Managing the marketing budget along along with the development of marketing processes
  • Building out and maintaining brand guidelines
  • Researching marketing trends & opportunities, leading competition analysis
  • Contributing to the development of benchmark criteria to measure the efficiency and effectiveness of marketing programs
  • Executing on all events: external and internal
  • Identifying key-success factors for products, managing communication positioning and benchmarking performance
  • Assisting with the development of a communication strategy for company products
  • Managing the development of game assets (ex. trailers, demos, etc.)
  • Managing relationships with external design and PR agencies
  • Managing the company’s conference strategy, including identifying conferences and events to attend and manage the speaker submission process
  • Developing stories that present the company and its products to achieve our PR objectives
  • Managing the editorial strategy and calendar of the company’s blog
  • Developing company presentation materials


  • 5+ years of experience in marketing, ideally in the gaming industry
  • Undergraduate degree in a related field
  • Passionate about video games
  • Experience in fast paced, high growth startups a strong plus
  • Extraordinary verbal and written communication skills
  • Strong analytic skills and experience with metrics driven decision making
  • Proven ability to identify, understand, prioritize, plan and articulate market and consumer requirements
  • Experience successfully managing others
  • Ability to build great interpersonal relationships, with the ability to establish and maintain rapport across different departments
  • Ability to adapt and manage change, comfortable working under tight deadlines with minimal supervision

Besides having the opportunity to work for a leading game development company, we also offer:

  • Competitive salaries with full health, dental & vision benefits
  • Stock options at an innovative & growing company
  • Comfortable work stations with top-of-the-line Aeron chairs
  • Free catered breakfast, lunch and dinner along with unlimited snacks
  • Fully stocked fridge with soda, juices, and daily fresh cut fruits
  • Opportunity to work with and learn from awesome co-workers that are hyper-smart and passionate about games
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