Western Union is changing. Yes, we’re the company that moves money around the world quickly and reliably in 200 countries and territories. We are also present in over 510,000 locations bringing immense distribution convenience to our consumers. But we’re on the cusp of becoming much more than that. Our vision is to be the preferred financial services provider for the underserved – billions of people and businesses with unmet financial service needs. That means aggressively pursuing digital, mobile, ATM/kiosk and stored value card strategies that meet the needs of today’s global consumers and businesses. So, if you’re looking for a company on the move – and truly one of the most diverse work environments on the planet – then Western Union could be for you.

The Website Marketing Manager, responsible for WU Payment's web marketing strategy.  Will lead the evolution and growth of our company's 50+ global web properties. This position will work closely with Payments and FX Services sales, product and marketing leads, with the aim of growing our online presence, optimizing website performance and drive demand for WU Payment products. This position will be in our Vancouver office.

Responsibilities:

• Lead development and execution of WU Payments website roadmap globally
• Translate functional objectives into detailed specifications, wireframes, user flows and prototypes
• In conjunction with web developer, oversee clean, maintainable and extensible code using up-to-date technologies and practices, platform and industry standards including web-authoring tools, coding standards, browser standards, and other web technologies.
• Transform web properties to responsive and user-centric designs
• Implement SEO strategy in collaboration with product managers and content leads. Deliver standard functions including keyword research, site audits, page load optimization etc.
• Utilize customer insight, A/B tests, web analytics, best practice, and competitor analysis to inform decisions that drive demand generation
• Drive adoption of content management system with marketing users
• Work closely with stakeholders to cultivate simple and effective digital experiences from top to bottom of funnel.

Qualifications:

• 5+ years proven work experience in website management, digital marketing or product marketing, ideally at a B2B environment
• Proven ability to develop and execute comprehensive web strategies, deliver roadmap, and effectively communicate plan of record to senior management
• Skilled at turning business requests into detailed specifications and manage development with technical counterparts
• Proven track record of managing multiple web properties and working with content management systems
• Demonstrated ability to develop and execute SEO strategy. Experience with SEO analytics tools such as Moz, Search Console, Bing Webmaster Tools
• Passionate about conversion optimization, testing and using analytics to drive decisions. Experience with web analytics tooling such as Google Analytics or Omniture is a must. Experience with optimization apps and personalization engines is preferred.
• Strong organizational, documentation skills and project management skills. Experience with Agile and Kanban methodologies preferred.
• Strong intuition and ability to develop user-centric designs and user flows.
• Experience with paid advertising, marketing automation, and social media marketing an asset.

Western Union is proud to be an Equal Opportunity-Affirmative Action Employer. We

are committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy or related medical conditions), national origin, veteran status, sexual orientation, gender identity, age, disability, marital status or other protected category. If you have a disability or special need that requires accommodation, please contact us at careers@westernunion.com