Sunset City Mushroom Dispensary is seeking a talented Social Media Content / Artist Designer. We are an online dispensary specializing in the Medicinal Mushrooms industry and provide discrete shipping across Canada. Visit www.sunsetcity.ca to learn more about us!
In this role, you will:
- Develop and contribute to the full scope of various marketing campaigns, from writing copy and managing creative assets to determining budgets and reporting
- Strategize on paid digital marketing campaigns across various platforms, including Facebook, LinkedIn, Youtube, and Google
- Lead, grow, and coach the digital ads team and manage external marketing agencies
- Set the vision and direct the digital paid advertising campaigns and manage budget
- Identify opportunities to grow the number of paid accounts acquired via our paid ads channel
- Manage and develop existing and new partner relationships that include Google, LinkedIn, and Facebook
- Effectively identify high-potential audiences across paid-media platforms and optimize our ad reach to these segments
- Design and optimize effective A/B tests in order to find opportunities to scale campaigns
- Set, track, and report on KPIs on your initiatives and provide updates to the Marketing team on progress and performance
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