Marketing & User Acquisition Leader - 411 Richmond Street East, Suite 101, Toronto, ON M5A 3S5 | Checkout 51 | | 22/08/16
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Marketing & User Acquisition Leader Full-Time

Location: 411 Richmond Street East, Suite 101, Toronto, ON M5A 3S5
Salary: $120,000.00-$180,000.00
Company Name: Checkout 51
Category: Business Development, Marketing / Strategy, Online Marketing

Company Operating Name

Checkout 51

Company Legal Name

Checkout 51 Mobile ULC

Job title:

Marketing & User Acquisition Leader

Business and Mailing Address

411 Richmond Street East, Suite 101, Toronto, ON  M5A 3S5

Work Location

411 Richmond Street East, Suite 101, Toronto, ON  M5A 3S5

Terms of Employment

  • Full-time
  • Permanent position

Annual Wage



· Full benefit package (health, vision, dental)


20 days

Contact Information

Please send resume and cover letter to directly to

About Checkout 51

Checkout 51 is a mobile couponing app that helps millions of shoppers save money, and allows brands to leverage purchase data to deliver the right offer to the right person at the right time.

Each week, users get a list of offers (coupons) in the Checkout 51 mobile app. They simply buy the products on offer, take a photo of their receipt, and their account is credited for the offer amount.

Checkout 51 launched in Canada in 2012 and in the US in 2014, and users of Checkout 51 have already saved more than $30 million.

Acquired by News Corp. in July 2015, Checkout 51 is now positioned to take its product and service to the next level, offering more savings to more shoppers than ever before.

Key Responsibilities

  • Lead all marketing and user acquisition efforts, driving innovative and cost-effective new user acquisition and taking the company’s global membership from 7+ million users today to over 50 million in the coming years
  • Develop the long-term plan that establishes Checkout 51 as the premiere mobile app that helps millions of families save each week
  • Plan and optimize all marketing spend with a strong focus on ROI, including sourcing and managing marketing agencies, experimenting with new acquisition channels, and overseeing creative testing, landing page optimization, and ASO
  • Work closely with the product team, advocating for and collaborating with the product team to shape our product in a way that efficiently adds users
  • Work with the company founders in the Toronto headquarters on the evolution of our brand and our consumer proposition
  • Lead our trade marketing efforts, ensuring that top US and Canadian marketers, especially our CPG clients, understand how our innovative tools can help their businesses
  • Build a marketing team - recruit, hire, manage, and motivate exceptional team members
  • Own and provide reporting on key user acquisition metrics

Minimum Requirements

  • Educational requirement: MBA or Bachelor’s degree in digital marketing
  • Work experience: minimum of 3 years of experience in mobile user acquisition and digital marketing, including a strong understanding of the metrics & KPIs that drive a successful mobile platform
  • On top of the latest marketing trends, tools and technologies
  • Superior analytic skills with a solid understanding of mobile and web analytics; comfort working with data scientists/analysts

Foundational Characteristics

  • A results-oriented marketing executive
  • You love to experiment – test, learn, test, learn, test, learn …
  • A self-starter and leader who can take an idea, communicate it, and manage it through execution
  • Passionate about being part of the start-up world
  • You love making a difference - work is fun!

While we appreciate all interest, only those candidates selected for an interview will be contacted.

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