Marketing Specialist - Toronto, ON | | | 01/09/15
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Marketing Specialist full-time

Location: Toronto, ON
Company Name: ()
Category: Marketing
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Marketing Specialist is looking for an experienced Marketing Specialist  to join their team in Toronto for a full time permanent opportunity, please see more details about the role below:

What you will be responsible to do:

  • Improve/sustain Google organic ranking through web content refresh/ update, external links and social media.
  • Maintain and optimize google paid search campaigns to increase conversions.
  • Increase overall web traffic, user engagement and downloads measured by predefined KPI.
  • Manage and execute trade shows end to end, and increase lead generation.
  • Plan, organize and execute end user-oriented and channel oriented monthly email campaigns for multiple geo-areas to deliver increased open and click through rates.
  • Organize and execute webinars monthly for multiple geo-areas to deliver increased registrants and attendees
  • Deliver monthly report with evaluation and next step ideas
  • Develop marketing/sales contents including website, sales collateral, email and webinar campaigns, blogs, and other promotional materials.

What is required for this role:

  • Post-secondary graduates in business, e-Commerce, marketing or multimedia studies
  • Minimum 3 years of experience
  • Experienced in project management
  • Google search (paid and organic) and social savvy (including LinkedIn, Google+, Spiceworks and Twitter)
  • Ability to plan, organize and execute various marketing programs end to end and in context to deliver measurable results on schedule and budget
  • Ability to use Google Analytics to track campaign KPI’s, and translate to insights and marketing opportunities.
  • Analytical, globally oriented and attention to details.
  • Experienced in using website CMS
  • HTML and graphic production skills, knowledge of website development
  • Effective communicator – excellent writing skills with ability to develop persuasive, attention grabbing and SEO optimized marketing/ sales content.
  • Thrives in fast pace and changing environment
  • Energetic, passion to learn and excel
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