Marketing Specialist - Toronto, ON | B2B Trust | | 07/07/11
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Marketing Specialist Contract

Location: Toronto, ON
Company Name: B2B Trust ()
Category: Marketing / Strategy

B2B Trust is a federally chartered trust company that serves a network of some 15,000 financial professionals across key business verticals including: financial advisors and their dealerships; deposit and mortgage brokers and their firms; mutual fund and insurance manufacturers; MFDA and IIROC members.  We offer high-quality products with competitive pricing and exceptional service across all lines of business including investment and RRSP loans, broker deposits, Laurentian Bank broker mortgages and self-directed and banking accounts.  Growth and innovation have defined our company. And today, B2B Trust leads the way in providing integrated financial solutions to the Canadian business community.

Position Summary:

Reporting to the Senior Manager, Corporate Marketing & Communications, the incumbent will be responsible for assisting with the development, planning and execution of a large scale company wide project. The incumbent will support the project by assisting in the execution of internal and external communications; coordinate project management activities and assist with the transition of all marketing collateral and website pages - replacing logos and text and developing new sales and job aids.


  • Assists in the development of the marketing communications strategy and plan for project implementation.
  • Assists in the development of, and implements all required graphic changes, working closely with the Manager, Creative Services.
  • Supports the B2B Trust brand strategy and ensures that brand standards are adhered to in all communications and collateral materials and website content.
  • Supports the project by creating tools, presentations, and crafting key marketing messages.
  • Helps to determine measurement criteria for marketing communications programs, tracks and analyzes results.
  • Manages and develops strong relationships, with internal and external partners.
  • Manages and coordinates input and approvals for internal and external communications.
  • Stays current and well-informed on all aspects of the project, attending and leading regular meetings with key stakeholders, as well as on B2B Trust policies, programs and procedures.
  • Assists with other marketing and communications projects as required.


·         University Degree in a related field, with 2 to 4 years of Marketing Communications experience, preferably within the financial services industry.
·         College Diploma and 5 to 8 years of related experience, preferably within the financial services industry.
·         Highly organized with the ability to work independently and manage multiple projects to tight deadlines.
·         Detail-oriented with excellent problem-solving skills.
·         Team player with superior interpersonal skills and a positive, solutions-driven approach.
·         Excellent written and verbal communications skills, including strong proof-reading skills.
·         Creative thinker with a strong customer focus.
·         Knowledge of Microsoft Office.
·         Knowledge of In-Design is an asset.
·         Bilingual (French/English) verbal and written communication skill is an asset.

NOTE:  This is a contract role for approximately 8 to 12 months

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