Who We Are:

Novus Health provides health navigation and wellness solutions to more than 5 million Canadians through our valued clients—top Canadian insurers and employers. Combining our technology platform and team of health care experts, we deliver customized solutions for our clients to empower their members in improving their health—from finding a doctor to learning how to manage high cholesterol. We help people find the answers they need to become healthy. Our environment is fun, focused and fosters an ability to experiment with finding solutions that help our clients. Further, we offer a competitive compensation package and comprehensive benefits package including life, health and dental, vision, a generous wellness bursary, tuition reimbursement, and a business casual environment. Novus is an equal opportunity employer and welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Please visit our careers page at: http://www.novusheal..y/careers/

Who You Are:

Novus Health seeks an innovative and organized marketing specialist to work independently in a fast-paced environment. You have a positive attitude and good interpersonal as well as relationship-building skills, to work with the team as well as media. You have a mind for good language and copywriting, as content is an essential element of our product suite. You know how to create effective presentations and proposals. You’re a digital marketing expert who understands different audiences and their distribution channels.

The Role:

Your responsibilities will be divided into the following areas.

Events

• Events/conference coordination, planning, and execution; involving all stages of the process from research to conference logistics
• Develop complete material package (booth, brochures and flyers, presentation, email blast, swag and giveaways)
• Maintain events calendar

Content

• Play crucial role in quality assurance for all web content; audit all content on a regular basis
• Create digital and print content such as press releases, articles, infographics, social media posts, newsletters, videos etc.
• Maintain marketing calendar
• Execute content strategy
• Coordinate translations and edits with freelance operators (writers, editors and translators)
• Maintain content library for all content created
• Blogging – write and upload content to WordPress
• Social Media – write and upload content to Hootsutie
• Email – write and send email campaigns through MailChimp/Salesforce

Marketing

• Marketing material – create and coordinate presentations, proposals, reports, RFIs, RFPs, and other new business content
• Market strategy – work with product and sales team to develop product positioning and messaging that differentiates our products in the market
• Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
• Product launch – plan communications around the launch of new products and releases and manage the cross-functional implementation of the plan
• Demand generation – develop the strategy and manage the marketing programs that drive demand for your products
• Thought leadership – work with product and sales team to increase product visibility and assist in driving campaigns to build pipeline
• Market & competitive intelligence – be the expert on our audience, be the expert on our competition
• Industry research – stay abreast of industry news and suggest new ideas/suggestions for product improvement as well as content generation
• Key Performance Indicators – track and analyze marketing results
• Salesforce management – integrate email campaigns with MailChimp
• Public relations – develop and maintain a strong and productive relationship with both print and online media

Required Skills and Experience:

• 3+ years’ experience in marketing and/or communications
• Post-secondary education in Marketing, Business Administration, Communications, or a related field
• Strong writing skills
• Demonstrated experience with WordPress, MailChimp, Hootsuite and Salesforce
• Must possess excellent organizational and planning skills
• Good knowledge and understanding of current trends in the finance, insurance and healthcare industry
• A wide degree of creativity and latitude
• Experience with corporate branding/rebranding
• Advanced knowledge of Microsoft Office, content management systems and social media tools
• Self-motivated with a positive and professional approach to management
• Can adapt and succeed within a fast-paced, high-performance culture

Assets:

• Bilingualism in French and English is an asset
• Experience with Google AdWords, Google Analytics, Facebook Advertising

A