Marketing Specialist - Toronto | Elmwood Spa | FreshGigs.ca | 08/02/18

Marketing Specialist Full-Time

Location: Toronto
Company Name: Elmwood Spa ()
Category: Advertising / Branding, Communications, Marketing / Strategy

Position Summary:

Reporting to the Senior Manager, Marketing, the Marketing Specialist will participate in the strategy and execution of various marketing initiatives for Elmwood Spa and Bangkok Garden, with a focus on email marketing, web, promotions and media planning/buying. The Marketing Specialist will work closely with Food & Beverage, Spa Services and IT departments across a broad range of marketing activities. Understands the importance of and promotes the Company’s Mission, Vision and Values.

Primary Responsibilities:

  • Manage email campaigns for Elmwood Spa, while adhering to CASL. This includes database management, scheduling, reporting, optimizing performance and developing strategies to grow email subscriber base.

  • Manage updates to company websites and ecommerce and proactively recommend improvements

  • Project Management of approved marketing and promotional initiatives, including development of creative briefs and managing freelancers

  • Participate in the development and execution of annual promotional calendars, including ongoing reporting, analysis, and recommendations for future improvement

  • Draft internal communications relating to promotions and new initiatives

  • Media planning and buying of seasonal and ongoing campaigns across print, digital, outdoor, and radio.

  • Collaborate with Social Media & Marketing Coordinator to improve performance across social media platforms and ensure social integration with marketing campaigns and websites.

  • Work with third party vendor to manage SEM

Other responsibilities:

  • Seek out and execute beneficial co‐marketing opportunities

  • Assist with copy writing for advertisements, promotions and marketing campaigns

  • Budget tracking and issuing purchase orders Event planning/coordination

  • Collaborate with Social Media Coordinator to ensure alignment with marketing strategy and promotions

  • Coordinate updates to company websites using WordPress, ensuring that all content is current and accurate, and that various web elements are functioning properly, including e‐commerce

  • Assist with other duties as assigned

Qualifications

  • 3-5 years marketing experience, with focus on digital

  • Demonstrable experience managing SEM and display advertising campaigns

  • Knowledge of SEM and Google Analytics

  • Experience with email marketing; knowledge of Mailchimp an asset

  • University degree or college diploma with a preference towards business or marketing

Skills

  • Strong technical skills and experience managing email platforms are mandatory

  • Highly analytical and able to derive meaning from data through A/B testing and email optimization.

  • Extremely detail-oriented and results-driven with a proven track record of learning independently

  • Strong communication and writing skills

  • Must be able to work flexible hours and accommodate last‐minute requests

  • Creative and strategic thinker

  • Excellent organizational, planning and project management skills

  • Strong knowledge of Microsoft PowerPoint, Excel and Word; use of design software an asset.

  • Highly energetic team player with highly developed interpersonal communication skills and ability to work independently

  • Ability to work effectively within fast paced environments

  • Highly proactive and motivated to succeed

Office Photos

Office Location

18 Elm Street Toronto, ON M5G 1G7
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