The Marketing Specialist is responsible for the creation, execution and optimization of marketing campaigns supporting their functional area.

Key accountabilities:

• Responsibility for execution of campaigns though our automated marketing program and various lead development campaigns to cultivate qualified sales leads and create brand awareness.
• Responsibility for design and execution of campaigns using the company’s automated marketing platform (Pardot), and coordination for all EDMs, landing pages, data capturing forms, and thank you pages.
• Co-operation with functional Marketing Manager to gather requirements, translate business needs into technical execution, localize content, receive feedback and present results.
• Management of projects to deliver the expected results on time and on budget.
• Co-operation with designers and HTML providers to develop creative.
• Drive and manage external communications campaign process: content, messaging, segmentation, and list management for maximum revenue and profitability.
• Monitor, analyse and report on campaign performance to maximize ROI and sales
• Maintain and update marketing calendar.
• Support the key marketing objectives of their functional group.

Requirements:

• Bachelor’s degree; preferably in marketing, communications, or a related field
• 5 years+ of business/promotional/digital marketing experience preferably in a B2B enterprise software environment
• Minimum 1-3 year experience working with a marketing automation platforms (preferably Pardot) and working knowledge of CRM platform (Salesforce).
• Expert knowledge of marketing technologies and industry best practices

What we offer:

• Chance to join very dynamic company
• Opportunity for professional growth
• Participation in international projects
• Friendly work environment
• Wide range of competitive benefits