Marketing Specialist - Ottawa, ON | AVG Technologies | | 05/02/16
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Marketing Specialist Full-Time

Location: Ottawa, ON
Company Name: AVG Technologies ()
Category: Marketing / Strategy

The Marketing Specialist is responsible for the creation, execution and optimization of marketing campaigns supporting their functional area.

Key accountabilities:

  • Responsibility for execution of campaigns though our automated marketing program and various lead development campaigns to cultivate qualified sales leads and create brand awareness.
  • Responsibility for design and execution of campaigns using the company’s automated marketing platform (Pardot), and coordination for all EDMs, landing pages, data capturing forms, and thank you pages.
  • Co-operation with functional Marketing Manager to gather requirements, translate business needs into technical execution, localize content, receive feedback and present results.
  • Management of projects to deliver the expected results on time and on budget.
  • Co-operation with designers and HTML providers to develop creative.
  • Drive and manage external communications campaign process: content, messaging, segmentation, and list management for maximum revenue and profitability.
  • Monitor, analyse and report on campaign performance to maximize ROI and sales
  • Maintain and update marketing calendar.
  • Support the key marketing objectives of their functional group.


  • Bachelor’s degree; preferably in marketing, communications, or a related field
  • 5 years+ of business/promotional/digital marketing experience preferably in a B2B enterprise software environment
  • Minimum 1-3 year experience working with a marketing automation platforms (preferably Pardot) and working knowledge of CRM platform (Salesforce).
  • Expert knowledge of marketing technologies and industry best practices

What we offer:

  • Chance to join very dynamic company
  • Opportunity for professional growth
  • Participation in international projects
  • Friendly work environment
  • Wide range of competitive benefits
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