Position Summary:

Reporting to the Senior Marketing Manager, the Marketing Specialist will participate in the strategy and execution of various marketing initiatives for Elmwood Spa and Bangkok Garden, with a focus on email marketing, web, promotions and media planning. The Marketing Specialist works closely with Elmwood Spa and Bangkok Garden’s Food & Beverage Manageres, Spa Services and IT departments across a broad range of marketing activities.

Key Responsibilities:

• The Marketing Specialist will use their entrepreneurial spirit to identify opportunities to promote and grow Elmwood Spa; and coordinate the planning and execution of various initiatives.
• Create post campaign analysis and reports, and provide key insights and recommendations.
• Manage email campaigns, optimize performance, report on metrics, and develop strategies to drive traffic and grow email subscribers.
• Project Management, from creative brief, to execution and post-campaign analysis, in collaboration with multiple departments and outside freelancers.
• Participate in the development and execution of annual promotional calendars, including ongoing reporting, analysis, and recommendations for improvements.
• Manage updates to company websites using WordPress, ensuring that all content is current, accurate, and functioning; identify opportunities to continuously improve the User Experience.
• Draft  internal communications relating to promotions and marketing initiatives.
• Manage and execute integrated media campaigns across print, digital, outdoor, and radio.
• Collaborate with Social Media & Marketing Coordinator to improve performance across social media platforms and ensure social integration with marketing campaigns and websites.
• Work closely with third party agency to ensure SEO/SEM efforts are driving leads and conversions.
• Manage our Loyalty Program and grow memberships through targeted communications and promotion.

• Qualifications

• 3-5 years marketing experience, including email marketing; knowledge of Mailchimp an asset
• Knowledge of SEM and Google Analytics
• University degree or college diploma in business or marketing
• Strong knowledge of Microsoft PowerPoint, Excel and Word; use of design software an asset.

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Skills

• Creative and strategic thinker
• Highly analytical, detail-oriented and results-driven
• Resourceful with an ability to learn independently
• Effective Problem Solver
• Excellent organizational, planning and project management skills
• An effective communicator with strong presentation skills
• Must be able to work flexible hours and accommodate last‐minute requests