Marketing Manager full-time
- Don't miss this opportunity to use your marketing experience to drive key business initiatives!
- Join an organization that prides itself on producing high quality and creative products
- Receive a competitive annual salary, plus benefits and incentives!
About La Rocca Creative Cakes
La Rocca Creative Cakes (LRCC) was established 1986 and we have since grown to become one of the most respected artisanal dessert manufacturers in North America. With a focus on creativity and quality, every La Rocca cake is designed and handcrafted by one of artisan pastry chefs.
We love what we do and we hope you love what we bake! Enjoy!
What you get to do!
We currently have an exciting opportunity for a Marketing Manager to join our team in Richmond Hill, Ontario.
Reporting to the VP, Sales & Marketing, you will be responsible for developing, implementing and executing strategic marketing plans for LRCC.
In this pivotal role, a major focus will be on leading and executing initiatives that drive LRCC's brand development efforts, the commercialization of new products and programs, and providing expert knowledge of product and consumers.
What we need!
In order to qualify for this role, you will have 7-10 years of related marketing experience plus previous food service experience. A post-secondary degree in a related field, and/or previous bakery industry or sales experience is a definite asset.
You will also possess:
- Familiarity with leading brand and strategy development planning, innovation, and creative processes
- A good understanding of a product P&L
- Strong technical skills in software (Google Environment and Illustrator Suite)
- The ability to work independently with strong planning, analytical, and organizational skills
- Experience with Internet/Digital advertising and a strong understanding of digital marketing trends in building Brand-Consumer relationships
- Experience with product development and innovation
- Experience in category and pricing management
- The ability to work occasional weekends and evenings, with occasional overnight travel when required
- Bilingualism in both English/French (asset only)
- Experience with Data IQ (asst only)
Above all, you will have an entrepreneurial spirit and be highly adaptable. You must have the ability to strategize marketing initiatives and execute them to drive the business.
The Perks
In exchange for your hard work and dedication, you will be rewarded with a competitive annual salary, dependent on your skills and experience plus a great host of benefits, including:
- Extended Medical, Dental, and Vision insurance
- Additional bonuses and incentives
- Social and team-building events, including seasonal parties