Marketing Manager - Toronto, ON | Format | | 30/11/16
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Marketing Manager Full-Time

Location: Toronto, ON
Company Name: Format ()
Category: Account/Project Mgmt, Marketing / Strategy, SEO/SEM

At Format we are focused on creating online products that improve the lives of creative professionals around the world. Our flagship product,, makes it easy to build a professional portfolio website. Tens of thousands of creative professionals across all countries worldwide use our platform to beautifully showcase their work online, attract clients, and grow their careers.

We’re growing and looking for a Marketing Manager to join our talented and passionate team to help us in our overall marketing efforts.

In this integral role, you will be managing a 4+ person marketing team as well as acting as a Project Manager for all marketing and design projects--combining your experience in the development and execution of marketing plans with your impeccable and meticulous project management skills. Reporting to the VP of Brand Marketing, you will also support the implementation of marketing strategy and projects and ensure the completion of such projects and deadlines are met.

Some examples of our recent marketing projects include:

Every member of our team is expected to deliver top-notch work and take complete ownership of their responsibilities. In return, this is an incredible opportunity to get down into the trenches of a growing business and product, work with cutting-edge technologies, be immersed in a seriously awesome company culture, and solve challenging creative problems daily. If you are inquisitive by nature, have a passion for process, and have the chops to guide a brilliant team of marketing professionals, then keep reading.


  • Bachelor's Degree in Marketing, Advertising, or equivalent

  • Minimum 5+ years of professional experience in Marketing, including managing a marketing team

  • You have at least 3 years of managerial experience
  • You have hands-on experience in Project Management

  • You have a strong understanding of data (e.g. Google Analytics) and can make business decisions based on data analysis

  • You are highly proficient in Excel

  • You have an outstanding attention to detail with the ability to deliver results in a fast-paced, dynamic environment

  • Proven ability to influence and lead cross-functional teams and execute go-to-market plans, from conception through launch and adoption

  • You are able to influence multiple stakeholders and lead cross-functional projects, and have experience working with external partners and agencies

  • You have rock-solid experience in SEO and building and optimizing inbound marketing campaigns geared towards new customer acquisition in a B2C business

  • You are highly organized, an exceptional communicator, and have a strong ability to multitask and meet deadlines

  • You are passionate about your field and well-versed in specialized marketing concepts, principles, and tactics

  • You are naturally curious. You love learning how things work and you’re always looking for ways to innovate and improve. You enjoy testing different strategies and tracking the results. You have experience in running a/b tests and optimizing projects per performance insights.

Nice to Have:

  • A personal connection to photography, design or the arts

  • Start-up agile process experience


  • Lead and manage the marketing team of 4+ individuals to successfully develop and achieve objectives per defined strategy

  • Facilitate and manage the production of marketing and design projects. Manage projects produced by the internal marketing and design teams and/or an external creative agency. This will involve writing creative briefs, obtaining stakeholder approval, and effective project management--ensuring that campaigns are delivered to a high standard, on time and on budget.

  • Together with marketing team and partners ensure projects are providing maximum ROI and are optimized for search

  • Lead the execution of multiple marketing plans, including market research, channel strategy, and go-to-market plans

  • Lead strategic marketing partnership efforts. Orchestrate, manage, and oversee projects and relations with educational and strategic business partners

  • Manage marketing performance reports, budget trackers, and project calendars

  • Provide status, project reports, insights, and recommendations to VP of Brand Marketing

  • Provide constant feedback to stakeholders on performance and project status

  • Ideate creative strategies for marketing campaigns, new products and services, and how to fulfil/get ahead of current market demands

Why join Format?

  • We strive to deliver a world-class experience for our customers by delivering exceptional work that we’re proud of

  • We emphasize a highly collaborative and egalitarian environment. Everyone builds things and collaborates across departments. The best solution can come from anywhere or anyone.

  • We’re fierce defenders of a healthy work-life balance. We work smart, not long.

  • We pay competitive salaries and have flexible vacation and work-from-home policies

  • We provide great benefits: extended health, dental, life, and disability

  • We frequently celebrate our achievements after work (or in the middle of the day if it’s sunny)

  • We have an amazing team that will be eager to help you succeed in your role. Learn more about us:

Your typical day at Format will involve:

  • Working at a desk, a standup desk, from home, or a couch (as long as you don’t mind sharing it with an occasional office dog)

  • A spacious and well-designed workspace that is equipped with an Aeron chair and top-notch Apple gear, situated in our post-and-beam office in downtown Toronto (take a peek here)

  • Curating what music gets played over our office speakers
  • Drinking as much espresso, coffee, and tea as you like

How to apply for this position:

This is a full-time position based in Toronto, ON.

To apply, please fill out this form.

Only candidates selected for interviews will be contacted. No recruiters, please.

Format is proud to be an equal opportunity employer and is committed to building a work environment that is both diverse and inclusive. You will receive consideration for employment regardless of race, religion, gender, gender identity or expression, sexual orientation, ethnicity, creed, disability, or age.

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