Marketing Manager - Toronto, ON | Embanet Compass Knowledge Group | | 01/09/11
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Marketing Manager full-time

Location: Toronto, ON
Company Name: Embanet Compass Knowledge Group ()
Category: Account/Project Mgmt, Marketing
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EmbanetCompass. Learning Transformed. Minds Engaged.
EmbanetCompass partners with premier non-profit educational institutions by providing the capital and support needed to launch successful online degree programs with world-wide reach. EmbanetCompass is passionate about enabling the learners of the world to achieve their higher educational goals via an exceptional online learning experience. Our company is the only one that provides a true partnership that creates and extends online education programs for our academic partners and their students. We deliver student acquisition expertise, academic understanding and predictable business results through engaged minds of our people.

Marketing Manager

Take Your Career in a Positive, Exciting New Direction. What is it like to work with EmbanetCompass? Our team atmosphere provides the best of both worlds: a highly professional yet friendly setting where you can do your best work, while collaborating with an affable group of respected, highly intelligent individuals that includes faculty, researchers, former deans, marketers, recruiters, instructional designers, and technologists. We enjoy our work, our colleagues and are passionate about our partners and students. Our strong growth has provided an opportunity for you to join our team in Toronto, Ontario.

Reporting to the Associate Director, Marketing this position is the senior team member supporting the development and execution of all elements of the marketing program. This role is a blend of strategic and tactical competencies and is crucial to the effective execution of marketing strategy to achieve enrollment targets. The Marketing Manager is required to continually demonstrate highly effective and advanced, time management, organizational and strategic marketing capabilities, in-depth and broad subject matter expertise, and provide advanced account/client servicing proficiency. The Marketing Manager is the overall executor of the Associate Directors' vision and strategies and has a focus on implementing strategy and managing projects, while contributing new strategic ideas and developing plans to drive departmental performance. The Marketing Manager's role is distinguished by the level of experience, the ability to contribute to strategy and tactical execution, and the leadership role taken on the team.

Specific duties and responsibilities include, but are not limited to the following. Other duties and responsibilities may be assigned.

Program Management (New & Existing Programs)

  • Manage all the activities, timelines and deliverables to successfully launch new programs from new or existing clients
  • Lead the development and implementation of online and offline marketing strategy through analysis, research and competitive intelligence review
  • Provide team leadership and an advanced understanding of marketing strategy, branding and product positioning:
  • Oversee the implementation of strategies from detailed marketing plans and briefs for each program in the portfolio
  • Enhance program positioning though research, analysis and industry/brand/program knowledge
  • Define audience segmentation/profiling
  • Optimize the program offering and positioning in market
  • Develop and update industry size, growth and other characteristics
  • Effectively achieve program performance targets and objectives
  • Drive on-going program challenge/opportunity analysis though industry, competitive and program reviews
  • Foster the development of innovative marketing solutions tailored to brand/program characteristics
  • Develop innovative marketing solutions tailored to brand/program characteristics
  • Develop quarterly or marketing campaign reports for management, and regularly report results of campaigns/starts to senior management and clients
  • Create framework, outlines, presentations and documents for all client meetings (onsite and offsite)
  • Be the lead subject matter expertise in program verticals to support the portfolio
  • Develop/suggest enhancements and improvements to marketing materials (website, banner, directory copy, email, landing pages, brochure, e-newsletter, print, tradeshow/conference, whitepaper, podcast, webinar and demos) with the goal of increasing lead generation volume and media effectiveness
  • Work with Media and Studio to develop/draft direct response messages (copy/images) to various marketing segments
  • Develop new strategies/enhancements for program positioning, value proposition and unique selling propositions to various market segments
  • Liaise with clients on all marketing issues and provide regular reporting and updates to clients, including following up on all projects, initiatives and action items
  • Successfully interface/coordinate with multiple internal departments (Admission, Client Services, Business Development, Knowledge Partner Development, Student Services & Program Support) to achieve organizational and marketing department objectives
  • Identify new market segments and develop the strategy to target effectively
  • Contribute to the creation of annual and quarterly strategic planning for portfolio of accounts
  • Engage in long-term forecasting for program enrollments
  • Support the team on the tactical implementation of marketing and enrollment strategies
  • Ensure brand stewardship and maintain institutional reputation of the partner through brand and program knowledge
  • Engage in monthly audits to validate marketing materials, messages and placements for quality and accuracy
  • Creative/Studio Management
    • Collaborate with the Studio and clients to create compelling direct response marketing messages designed to drive lead generation. Creative elements include: website, banner, directory copy, email, landing pages, brochure, e-newsletter, print, tradeshow/conference, whitepaper, podcast, webinar and demos
    • Work with copywriters/graphic designers in developing new creative materials
    • Manage and schedule creative work of the program team and the projects submitted to the Studio
  • Client Management
    • Support the creation and preparation of files, reports and documents for in-depth client meeting/summits
    • Support the development of plans/presentations to new and existing clients
    • Support weekly/bi-weekly calls with clients, report on performance and follows up on action items
    • Act as a Marketing subject matter expert for all client interactions
  • Admissions Management
    • Work with Admissions on their enrollment progress and ensure targets are met/exceeded though a combination of Marketing and Admissions activities
    • Partner with key Admissions representatives to enhance departmental and organizational performance
  • Media Management
    • Coordinate with the Media team on lead generation efforts, working to find new sources and methods for enhancing lead generation efforts
    • Jointly own all related Marketing & Media deliverables and work together to ensure that all timelines and objectives (cross-functionally) are met
  • Team Management
    • Develop a positive environment and contributing to the organizational culture through "balanced wins"
  • Research Management
    • Coordinate the collection, analysis and reporting of/on market and competitor information that can be utilized effectively for marketing purposes
  • Other
    • Participate in departmental and organizational task forces/committees designed to boost performance and enhance organization/departmental effectiveness
    • Prepare weekly reports on portfolio status
    • Demonstrate the organization core values (winning, innovation, solutions, ownership) in daily activities
    • Keep abreast of industry best practices and share solutions with team
    • Develop new and innovative methods for cost effectively reaching audiences, improving media effectiveness, enhancing positioning, executing on strategy
    • Contribute to the departmental effectiveness by making suggestion for process and output improvement based on experience, observation and data collection
  • Qualifications
    • A Bachelor's degree in marketing, business administration or related field or Business/Marketing diploma from a community college
    • 4+ years of experience in marketing, including experience in account management/direction/planning, strategic marketing planning and direct marketing - online and offline. Higher education experience a bonus
    • Excellent project/time management and communication (verbal and written) skills are a must
    • Good, developing strategic development and marketing planning skills
    • Superb project/plan/campaign implementation
    • Ability to measure and report on strategy effectiveness
    • Good working knowledge of a variety of online and direct marketing strategies and tactics
    • Ability to think outside the box and bring solutions to unique challenges
    • Ability to analyze and work with numbers (analytics, budgets), particularly as it relates to direct response reporting and analysis
    • Ability to support strategic/account planning and develop and apply in-depth product knowledge
    • Eagerness to learn, willingness to develop, desire to support team, department and organizational development
    • Strong team player with excellent and proven inter-personnel skills
    • Willing to work extended hours when required
    • Ability to anticipate and provide prompt resolution on issues
    • Proactive, solutions oriented and focused on business objectives
    • Focused on quality and delivery of results
    • Ability to develop efficient and effective communication strategies for engaging internal and external stakeholders
    • High attention to detail and administration
    • Proficient in MS Office - special emphasis on Excel, PowerPoint and Word (required to create effective reports)
    • Excellent presentation and negotiation skills
    • Strong relationship building skills, ability to develop strong cross functional working relationships
    • High level of professional business acumen
  • Enjoy the Rewards of Excellence:
    Exceptional Compensation and Benefits.

    In return for your invaluable knowledge, skills, talent and ambition, EmbanetCompass offers competitive salaries and excellent benefits, including substantial tuition reimbursement for our advanced degree programs that EmbanetCompass supports, and much more.
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