Digital Marketing Manager Specializing in E-Commerce and Social Media

Herbal Magic, First Lady Products and Great Lengths Canada

SUPERVISOR: V.P of Sales and Marketing

LOCATION: 2180 Matheson Blvd E. Mississauga, ON. L4W 5E1

CATEGORY: Marketing/Strategy, SEO/SEM, Social Media/E-Commerce

SALARY: Commensurate with Experience

Herbal Magic is a nationwide Health and Wellness company that provides online weight loss programs and natural health supplements. The company has restructured to an online e-commerce model with the head office and call centre operations located in Mississauga.

First Lady Products is one of Canada’s leading Hair Fashion Companies, and continues to be one of the largest and most well established Wig and Hair Accessory distributors in Canada.

Great Lengths is the most recognized Hair Extension Brand in the world. Our supreme hair quality, industry leading education and customer service is what sets Great Lengths apart from all other Hair Extension Systems available to the professional salon industry.

GENERAL JOB DESCRIPTION

To develop, implement and maintain creative marketing strategies to meet and exceed company objectives. To promote and grow company brands by effectively managing all digital, e-commerce and social media marketing.

THIS EXCITING ROLE

This is a key and challenging role for a strategic thinker who understands the evolving world of marketing. Someone who, while working with the management team, is proficient in collaborating, planning and developing marketing strategies for multiple brands, and has the ability to implement and monitor all of the elements of these plans quickly and accurately. This role is multi-faceted:

• Manages and coordinates all digital, e-commerce and social media marketing, advertising and promotional activities and presents results on a regular basis
• Conducts market research to determine market requirements for all existing and future brands/products
• Is responsible for all website, social media and e-commerce content strategy, development and deployment
• Monitors and manages engagement and activity on all social media platforms on a daily basis and analyses and reports quarterly on content performance
• Develops influencer engagement campaigns regularly to attract key social influencers for the relevant industries of Beauty, Hair and Health & Wellness
• Manages and reports on the status of all marketing plans and projects
• Reports on all marketing expenditures and their return on investment (i.e. Google AdWords, Facebook, etc.)
• Liaises with media and advertising partners
• Plans and executes online marketing campaigns including SEO/SEM, social media, email and display ad campaigns
• Provides performance reports quarterly for all initiatives with recommendations for improvements based on metrics
• Advanced knowledge of email marketing, i.e. Mail Chimp expertise
• Expands mailing lists through various website and online marketing strategies; reports on monthly growth of mailings lists

JOB REQUIREMENTS

• Completion of a recognized post-secondary degree or college program in marketing, communications or other relevant discipline
• 5+ years digital marketing and social media marketing experience
• 5+ years working with Google Analytics and relevant CRM reporting systems to competently present performance metrics to upper management
• 5+ years in a senior role; overseeing social media advertising and marketing campaigns
• Advanced experience working with social media influencers to expand brand recognition
• Advanced experience in setting up and optimizing Google AdWords Campaigns, Facebook Ads and Instagram Ad
• Advanced experience in creating and optimizing content for Twitter, Pinterest, YouTube and Tumblr
• Advanced understanding of the process of building and maintaining e-commerce websites
• Hands-on experience with Shopify e-commerce platform – knowledge of HTML, CSS a plus
• Excellent written and verbal communication and editing skills