CooperVision®, Inc., a unit of The Cooper Companies, Inc. (NYSE: COO), is one of the world's leading manufacturers of soft contact lenses. The Company produces a full array of monthly, two-week and daily disposable contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges; such as astigmatism, presbyopia and ocular dryness; and offers the most complete collection of spherical, toric and multifocal products available.
Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, thereby creating real advantages for customers and wearers.
From our extensive network of facilities in 12 countries across five continents, CooperVision distributes high-quality lenses virtually everywhere contact lenses are worn.
JOB TITLE: Marketing Manager
The Marketing Manager, reporting to the Director of Marketing, is responsible for implementing strategic and tactical plans designed to capitalize on market opportunities and generate demand. These plans include the development, execution, and analysis of marketing programs, including product messaging, customer and consumer promotions, new product introduction, and other initiatives to deliver CooperVision Canada’s business goals. The Marketing Manager will work closely with their colleagues in the Canadian Marketing team as well as collaborate with the Americas Marketing team. The role will work cross-functionally with sales, finance and other key functions to roll out these initiatives to the company and subsequently to the market.
Assist in establishing strategic marketing programs to achieve the organization’s revenue objectives. Initiate and execute marketing programs in compliance with strategic plans, including pricing, promotion and product development.
Develop and execute national and regional promotional activities, including print, electronic media, trade shows, direct mail, point-of-purchase displays, signage, etc..
Work collaboratively with regional marketing group to ensure a consistent regional approach to product positioning.
Evaluates competitive trends, market dynamics, sales trends, and sales forecasting for specified product lines.
Work with key account team to develop marketing initiatives as required.
Perform and analyze market research to stay abreast of industry and competitor trends.
Assist in the development of key presentations to internal and external stakeholders.
Participate in and/or provide support to other marketing projects and programs, sales meetings, trade shows, corporate website, etc.
KNOWLEDGE, SKILLS AND ABILITIES
Planning and Organizing - Schedule and prioritize multiple objectives and projects, and to meet deadlines and budgets.
Results Orientation - Define clear project goals and deliver valuable outcomes that drive business growth.
Team Orientation - Work collaboratively within a complex organization structure.
Strong Business Acumen – Ability to identify key business drivers, analyze past and current programs and translate key customer insights into relevant business initiatives.
Adapts readily to changes in workload, staffing and scheduling.
Complies with all company policies and procedures, as well as supervisory/management direction.
Conducts self in a professional manner with co-workers, management, customers and others.
Microsoft Office expertise – Excel, PowerPoint, Word.
10%-20% travel, including co-travel with sales, trade shows and sales meetings
Bachelor’s degree required. MBA strongly preferred.
A minimum of 3 years brand management experience is required, preferably in the healthcare/medical products/CPG industries.