Applicants should have a solid understanding of pay-per-click advertising (PPC), as well as a writer’s grasp of the English language.

The function of the Marketing Manager is to direct and execute on a diverse set of marketing tasks across numerous client businesses. The Marketing Manager will work closely with Fractional CMOs and other members of the marketing team. This role is an opportunity to learn marketing best-practices from seasoned professionals.

We believe that the caliber of marketing leadership is the #1 reason companies fail or succeed to scale-up. Yet growing businesses still find it difficult to justify the sizeable expense of a senior full-time marketing resource, like a CMO. ROMI Lab offers the bridge to executive-level marketing leadership – and all the yield that comes along with it. Our proven methodology takes all the components of the modern marketing stack into consideration.

This is where you come in. We need a Marketing Manager to help our fractional CMO clients to push the limits of their marketing plan to help achieve their growth objectives.

Your primary responsibilities will include:

• Marketing project management and coordination.
• Organizing and executing marketing plans.
• Liaising with agency partners and managing vendor projects.
• Writing content (both digital and traditional).
• Creating email automation campaigns.
• Auditing websites for user experience and optimal conversion rate.
• Conducting market research and competitor analyses.
• Tasking client team members with marketing assignments.
• Coordinating trade-shows.

You will manage advertising campaigns. This will include:

• Google Ads.
• Facebook Ads.
• Google Analytics.
• Google Tag Manager.
• *SEO knowledge is an asset but not required.

You will also support ROMI Lab’s internal corporate marketing efforts. This will include:

• Coordination of speaking engagements.
• Coordination of podcast guests.
• (minor) Video editing and formatting.

To succeed in this position, you must have:

• At least 2-years of demonstrated experience in digital ad management (specifically Google Ads and Facebook Ads).
• Professional and creative writing skills (email writing, business writing, marketing copy, etc.).
• Be extremely organized, detail oriented and thrive in changing task environment.
• Experience with project management software (Asana, Basecamp, etc.).
• Hunger to learn technical marketing skills (both supported and self-initiated).
• Beginner knowledge of Google Analytics and Google Tag Manager.
• Working knowledge of Google Suite products.
• Excellent oral communication skills.
• Excellent analytical and organizational skills.

To grow beyond this position, you must have:

• A drive to understand and contribute to business and marketing in general, not just digital marketing.
• A confident and approachable persona that will foster trust in your clients and team.
• A tireless work ethic and passion for marketing, data and teamwork.
• Eagerness and curiosity to improve one’s self in all aspects of being a business professional.

Why ROMI Lab:

• Great opportunities for growth with a company in its early stages of fruition.
• Learn from seasoned and respected marketing professionals.
• Opportunities to expand into all areas of marketing.
• Competitive salary and vacation time.
• Fun and flexible working environment.
• Parking or transit pass included.
• Office gym access included.
• Comprehensive benefits plan.
• Beautiful office right next to Lonsdale Quay.