Primary Responsibilities Include:

• Acquire customers through Direct & Indirect Channels.
• Developing & executing a trial to subscription conversion strategy.
• Working with product management and an in-product analysis team to understand and promote user behavior that drives increased conversion.
• Working across Customer Care, Communications and other teams to implement programs to increase conversion.
• Partner with the Telesales and Customer Care teams to develop a delightful end-to-end customer experience.
• Build a testing pipeline for North America, focusing on the biggest swings to drive growth.
• Own all communications in the first 60 days of a customer’s lifecycle.
• Partner with US Mktg. teams to adopt and goon best practices.
• Be a global leader in promoting best practices throughout QBO in countries across the world.
• Seek and identify data and customer insights to inform bundle & cross sell efforts.

Qualifications

Critical Skills

• Strategic & Entrepreneurial Thinking
• Build on our plan for how we achieve goal of 3x the QBO business in FY14!
• Testing mindset and ability to drive a testing pipeline across departments
• Ability be scrappy take risks and learn fast (entrepreneurial mindset)
• Influence and People Leadership
• Lead ideation sessions with QBO teams to identify big swing innovation
• Partner closely with internal teams to create test pipeline of new conversion opportunities

Analytic Thinking and Effective Execution

• Analytical thinking to understand user behavior from web metrics
• Deliver solid quantitative & qualitative analysis to justify proposed growth opportunities
• Clearly express a point of view on how to address complex issues

Team Orientation and Change Management

• Develop strong relationships with cross-functional through collaboration and goal-setting
• Operate effectively as a core member of work teams; solicit & incorporates diverse perspectives
• Actively build relationships and continuously gather & address feedback to improve performance
• 5-8 years of professional experience in marketing, brand management, or strategy consulting
• Demonstrated strong customer focus
• Strong analytic and problem-solving skills
• Proven capability of driving results
• Experience in influencing and directing people outside of their reporting structure
• Strong written, verbal and interpersonal skills
• Experience with A/B testing a plus
• BA / BS degree in appropriate field; MBA preferred

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