Marketing Manager - Toronto or Calgary | TELUS | | 19/09/11
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Marketing Manager Full-Time

Location: Toronto or Calgary
Company Name: TELUS ()
Category: Business Development, Marketing / Strategy

(Customer Premise Solutions Support Services)

Position Overview:

As part of the Business Product & Services team, you will assist with marketing Customer Premise Support Services. The focus will be specific to post-implementation maintenance and managed services for both the Enterprise and Small Business segments.


The successful candidate will work with Customer Premise Support Services product managers and marketing counterparts to develop, deliver, and maintain the following for these services:

  • Quarterly marketing plan - Quarterly forecasting and budgeting
  • Go to market model - Service delivery value proposition
  • Packaging and pricing strategy
  • TELUS Intranet (OneSource )/Internet
  • Case studies - Client events and conferences
  • Lead generation activities (direct mail, email, outbound call lead generation)
  • Contract consolidation and management
  • Internal and external communication/ media relations strategy and execution
  • Customer statistics and analysis
  • Vendor certifications and awards
  • Competitive intelligence
  • Analyst relations
  • Chatter and other knowledge sharing / blogging outlets
  • Channel engagement feedback
  • Marketing and branding customer facing web tools
  • Sales training materials
  • Sales toolkits and other aides
  • Customer-facing sales sheets/ other tools
  • Video Testimonials
  • Representation in the TELUS Innovation Centers across Canada
  • Oversee new product introduction channel and customer strategy

The sucessful candiate will also coordinate and execute training and general educational sessions with sales and other channel members.


Required Knowledge:

  • Knowledge of service marketing development and execution for telecommunications
  • Knowledge of analysis, forecasting, business casing and presentation techniques
  • Systems support and capital funding request development
  • Familiarity with the Customer Premise Services Market
  • Familiarity with Customer Premise Solutions technologies including LAN, WLAN, Unified Communications, Contact Centre, Conferencing
  • Familiarity with Customer Premise Solutions vendors such as Cisco, Avaya, and others Required Skills & Abilities:
  • Develop and execute a services marketing, communications, and training plans
  • Develop complex long and short term financial forecasts and models
  • Assessing new client loading and financial performance; analyze differences across product, region, market, submarket, channel dimensions, etc.
  • Work with teams to track and anticipate competitive actions of national and regional players
  • Experience with advertising and media agencies
  • Ability to design and maintain knowledge sites such as Intranets and blogging outlets
  • Proven experience to think outside-the-box and execute on ideas through to positive results
  • Demonstrate leadership qualities and ability to lead across organizational boundaries, including strong relationship management skills
  • Collaborate with cross-functional and regional/local representatives (e.g. marketing communications, legal, trade marketing, web, channel, call centre(s), loyalty and retention, regional managers, DDM's, account managers) to develop go to market plans
  • Leverage market performance, consumer insights, and competitive intelligence to develop regional marketing strategies to deliver business results and to enhance the position of TELUS in a region/segment
  • Ability to prioritize and manage multiple assignments simultaneously
  • Excellent written and oral communication skills, including speaking in front of small and large groups
  • Bias towards action, positive attitude, flexible and adaptable
  • Ability to work in a fast paced environment
  • Proficiency in MS Office Suite: PowerPoint, Word, Excel Required

Professional Designation/Certification:

- Business degree; MBA preferred

Required Experience:

  • 3-5 years of marketing, or product management experience, or financial management experience in the telecommunications industry
  • Professional experience within the Customer Premise Solutions & Support industry a plus

Who is TELUS?

We're a high-performing team of individuals who collectively make TELUS one of the leading telecommunications companies in Canada. Our competitive consumer offerings include wireline, wireless, internet and Optik TV™. We also deliver a compelling range of products and services for small, medium and large businesses; and have carved out a leadership position in the health, energy, finance and public sector markets with innovative industry specific solutions. The TELUS team is as diverse as the society we live in and the customers we serve. We're also passionate about creating success for our customers, our shareholders, our communities and our team. Do you share our passion? At TELUS, you create future friendly possibilities® At TELUS, we are committed to diversity and equitable access to employment opportunities based on ability.

Primary Location: CA-ON-Toronto

Other Locations: CA-AB-Calgary

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